Sales Marketing

Corporate Branding Promotion Professional Development Compliance

MARK GASPER

*** ******** *******, *** ***** ~ Hoboken, NJ 07030 ~ 201-***-**** **********@***.*** http://www.linkedin.com/in/markgasper MARKETING & COMMUNICATIONS CREATIVE EXECUTIVE & MANAGER Creator of more than 300 integrated programs for Fortune 500 corporations, educational institutions, non-profits, mid-level businesses, entrepreneurial start-ups and individual clients. These projects were often created from conception-to-completion with realized and targeted business aims and objectives.

Promotion – product launches – corporate communications – branding, sales & marketing

– non-broadcast infomercials – non-profit fundraising – meetings & live events – trade show kiosks – employee orientations – employee benefits – sexual harassment and discrimination

Marketing, Media & Business Communications Consultant with more than two decades of successful, often simultaneous engagements in multiple industries (Financial Services, Banking, Insurance, Technology, Accounting, Publishing, Pharmaceutical, etc.) Marketing Initiatives, Sales Incentives and Innovative Employee Training

Private Portfolio Group – a customized, personalized modular program used by individual Smith Barney financial consultants to position themselves as members of a Mutual Fund Portfolio Manager team

AT&T Customer Briefing Center – marketing AT&T’s high-tech Demonstration Center to the sales force responsible for closing deals with IT decision makers of Fortune 500 companies

Improvisational role play training – spearheaded continuing education classes and the training of new recruits (Smith Barney, Metropolitan Life, Janus Capital)

Ethics – high level firm-wide ethics program for PriceWaterhouseCoopers Corporate Branding, B2B & Organizational Identity

Creation of promotional materials promoting a successful non-profit trade organization (NASFT) and a community-based youth performing arts and creative writing non-profit organization

(BCAY- Bronx Creative Arts for Youth)

Promotion of a monthly market research report for institutional clients and high net worth investors (Citi: Market Report & Analysis)

Web-based promotion campaigns and organizational profiles of boutique B@B specialty firms

(Media Recruiting Group (MRG), Gambino Consulting, Big Blue Gumball) Employee Communications and Investor Education

Creation of on-line tutorials, investor education and navigation programs as part of the service agreement Morgan Stanley Smith Barney provides the employees of its stock option plan clients – translatable for multiple clients

Ziff Brothers Investments (ZBI) launch of Real Time Feedback for internal communications – an example of a smaller organization in growth mode, establishing procedural guidelines Fund-raising & Marketing for Non-Profits and Educational Institutions

Creation of campaigns for the Robert J. Milano School of Business at the New School and the Save Neumann Leathers Tenants Organization

Resulted in significant name recognition and a boost in fund-raising for the Milano School of Business and a successful defense of the Neumann Leathers complex from a well-heeled out-of- state real estate company before the Hoboken Zoning Board Corporate Branding Promotion Professional Development Compliance Direct-to-Consumer Product Marketing & Branded Entertainment

Fitness for Kids, Carrying Your Baby Pain Free, Reader’s Digest Home Repair Video Manual, Say Goodbye to Wrist Pain, Kips Bay Decorator Show House, Knitting Magic Internal Communications & Employee Engagement

Employee Orientation, Diversity Awareness, Sexual Harassment & Diversity Compliance

Speeches, Presentations and Live Events for Corporate Spokespersons, Department & Product Heads, and top-level executives (Smith Barney, Citi, MetLife, American Express, Alliance Bernstein, etc.)

Select Client List

Citigroup American Express Reader's Digest Association General Motors Aventis Pharmaceuticals Mitsubishi International AT&T Lucent Technologies The Veteran's Administration The New School Cohn Creative Group PriceWaterhouseCoopers Bodyformula Inc. Ernst & Young Prudential Financial Services Ricoh & Lanier JVC, Cablevision Travelers Insurance Morgan Stanley Alden HD New York Life Insurance Co. Wile Publishing Philips Deloitte

National Leukemia & Lymphoma Society Janus Capital Success Academy Metropolitan Life ZBI Investments

Business Communications & Marketing Awards

GEOS Award for Employee Education

Telly Award - It's a Wonderful Firm

Jamie Award - Welcome to Salomon Smith Barney

Telly Award - Great Finishes

Axiem Award - Success is Earned

Crystal Award - Success is Earned

Videographer Award - Protecting & Transferring Success The Vision Award - Mid-Cap Mutual Fund Launch

ITVA Award - The Sweet Sound of Your Retirement

Telly Award - Bronx Creative Arts for Youth (BCAY) Independent Filmmaker Awards

Best Dramatic Feature Upland Film Festival

Best TV Series PHILAFILM

Best TV Series Cinevue International Film Competition Jury Award Ajijic International Film Festival (Mexico) Jury Award Dahlonega Film Festival

Gold Award Sacramento International Film Festival

2 CINE Golden Eagles

Education Technical Skills

Queens College, City University of NY Word, Powerpoint, Final Cut Pro, Mixing, BA, Communications, Drama & Theater DVD Studio Pro, Compressor, Lighting, Copyediting, Proofreading, Marketing &

Sales Writing, User Interface Training

Professional Memberships

MENG

IFP

MCAI

NYWIFT

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