Sales Management

Mohammad Salehi

617-***-****, **********@*****.***, 1731 Beacon St. #307, Brookline, MA 02445

Objective:

Obtain a market research / business data analysis position

Summary:

Experienced with statistical data analysis, data mining methods

Proficient in marketing research, competitive data analysis and quantitative/qualitative research methods

Proficient in analyzing primary/secondary data and providing solutions accordingly

Experienced in performance measurement and continuous improvement of processes

Strong analytical, problem solving, interpersonal and communication skills

Skills:

Programming Languages and software Tools: R, Python, Tableau, Minitab, JMP

Data Mining/ Machine Learning: Logistic regression, classification, PCA, clustering, decision trees, random forest, association rules mining, SVM, neural network and model selection (evaluation)

Applications: My SQL, Microsoft SQL Server, MS Office/Project

Applied Statistics: Hypothesis testing, ANOVA, design of experiment (DOE), multiple linear regression, time series

System Analysis: Business process modeling, database design

Quality Assurance: Integrated management system, RCA, SPC, FMEA, COQ

Others: Marketing research principles, economic decision making, supply chain engineering/management

Education:

M.Sc. in Industrial Engineering, Northeastern University (2015) – GPA:3.80

M.Sc. in System Management and Productivity, Sharif University of Technology (2009)

B.Sc. in Industrial Engineering, Azad University (2004)

Professional Experience:

Analytics Fellow Intern

Quant University LLC, Boston Sep 2015 – Present

Creating models and modules on big data and analytics related topics (Data cleaning and preprocessing, Data mining and model evaluating and visualization) by using R, Python and Tableau

Creating and curating content for various training and demo modules for above topics

Teaching Assistant

Northeastern University, Boston Sep 2013 – Present

Assisting professor in Engineering Probability and Statistics course

Assisted professor in Engineering Problem Solving course

Designed and implemented the database for car rental and ride sharing services’ company using My SQL

Performed statistical study of heart disease factors by using Multiple Linear Regression in R and Minitab

Analyzed the data of interactive driving behavior by utilizing hypothesis testing and Linear Regression in R and Excel

Applied statistical analysis to the simulation orders’ flow of 3D printing studio at Northeastern University using DOE in Minitab

Market Research Analyst

LG Electronics (Goldiran Corp.), Tehran Sep 2011 – Aug 2013

Analyzed marketing ROI metrics for sales promotions by performing Benefit/Cost method to maximize profit

Measured and interpreted the effectiveness of direct marketing campaigns using test of hypothesis and statistical multivariate (A/B) testing in Minitab and Excel

Applied association rules method to choose efficient product bundling combinations for seasonal promotions

Utilized statistical predictive modeling tool (Time Series) for sales forecasting of home appliance product groups in JMP

Analyzed descriptive statistics of weekly sales trends using Excel

Evaluated and estimated market and competitors’ situations in terms of market size and market share trends

Identified potentials and opportunities of different product categories by analyzing product/price positioning reports

Analyzed the outcomes of shop census projects to compare LG and other competitors’ sales channels in collaboration with business unit team

Contributed to formulation and analysis of weighted market potential projects’ outcomes to recognize and modify opportunities of marketing investments for different regions

Assisted in consumer behavior research project in terms of results’ analysis by applying statistical testing in SPSS

Studied the findings of qualitative research projects, such as focus group and in depth interviews as a team member

Participated in mystery shopping and media monitoring projects to assess the effectiveness of ATL/BTL campaigns

Performed ad hoc research and analysis requested by other units

Business Planning Analyst

Solico Group, Tehran Apr 2011-Sep 2011

Defined and modeled sales and distribution processes using BPM technique

Improved task and information flow of sales and distribution processes

Developed and monitored supply plans to fulfill demand

Designed and analyzed the incentive system for sales persons in Excel

Controlled actual sales with target plan and applied corrective actions

Quality Assurance Analyst

Boland Tabagheh (Road and Construction), Tehran July 2008 – June 2010

Documented and implemented organizational processes based on Integrated Management System (IMS) standard

Conducted IMS internal audits and evaluated different areas and processes of the company

Measured the effectiveness of the Integrated Management System by analyzing associated metrics

Recommended metrics and indices to improve performance and efficiency of IMS

Assisted in drawing up strategies to implement the formulated corrective and preventive action plans

Publications:

“Hybrid Risk Assessment and Decision-Making Procedures for Discrete Failure Time Analysis”

(2015), To be submitted

“Analytical Clustering Procedures in Massive Failure Data” (2015), In Review

“Mathematical Analysis of Fuel Cell Strategic Technologies Development Solutions in the Automotive Industry by the TOPSIS Multi-Criteria Decision Making Method” (2010)

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