Marketing

SUMMARY

HIGHLIGHTS

EXPERIENCE

SHANTERA L DAVIS

*** ******* ****** *****, ********, GA 30268 H: 678-***-**** C: 678-***-**** ******@*****.*** Entrepreneurial Marketing Manager passionate about building productive relationships with clients, partners and team members. Strong E-Marketing expertise in raising awareness about an online store's brand and product offerings. Solid understanding of digital marketing, including SEO, PPC, SEM and social media marketing.

Start-up background

Deadline-driven

Direct marketing campaigns

Superior writer and editor

Excellent written and verbal

communicator

Customer service-oriented

Digital advertising

Problem solving

Account management

Enthusiastic team player

Self-directed

Solid TTL & BTL Marketing

CEO

Jasrael Designs Inc. Palmetto, GA

Managed the complete redesign and launch of the company's website in 7 months.

Created an official company page on Facebook to facilitate interaction with customers.

Developed onsite body content, meta descriptions and page titles in support of SEO strategies.

Designed and created marketing collateral for sales meetings, trade shows and company executives.

Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams. Managed the in-house advertising program consisting of print and media collateral pieces.

Managed all social media programs, including Internet forums, blogs, social networking applications and message boards. Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.

Presented on current promotions to the public at events and tradeshows.

Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Evaluated return-on-investment and profit-loss projections. Analyzed performance of all marketing programs to identify the best opportunities for optimization.

Created sales strategies to promote advertising offerings and motivate larger deals.

Managed new product and content releases.

Promoted brand awareness through SEO optimization and attractive web design.

Wrote creative and engaging briefs for internal and external agencies. Developed innovative product solutions grounded in clear understanding of customer needs.

Increased revenue by 10% through product improvements. Spearheaded the creation of blogs and social media content. Produced engaging online marketing campaigns.

Led concept development and organized sales and operations resources. Managed all company customer engagement campaigns. Monitored customer preferences to determine focus of sales efforts. Shared product knowledge with customers while making personal recommendations.

Maintained friendly and professional customer interactions. Compiled comprehensive lists describing product and service offerings. Director Of Marketing

Crossroads Church of South Fulton Ga Fairburn, GA Oversee social brand reputation and provide a rich and engaging experience across all social channels via distinctive social content. Advance social media best practices through social plan development supporting the overall brand and individual business units to accomplish the goals of social as a service, sales and engagement to empower end customers.

Provide guidance and best practice for extended social media team which includes representatives from business units though monthly content meetings.

Propose strategies and tactics for socially engaging different types of customer segments for B2B and B2C audiences based on objectives. Share trends and changes in tools, applications, channels, design and strategy within the rapidly evolving social media environment. Develop and implement marketing strategy across social media channels.

Support brand initiatives with strong social activation that resonates with intended audiences and grows engagement.

Lead governance for editorial monthly calendars and scheduling posts in partnership with Communications and Business Units. Manage external social creative and media agencies to develop and implement effective content and paid media initiatives. Analyze and report quantitative and qualitative data against benchmarks for campaigns and rapidly apply learnings to optimize results. Test, pilot, and introduce new social platforms as needed. Monitor, listen and respond to targets through social platforms. Work collaboratively with cross-functional partners including Audio Visual and Communications to ensure relevant and compliant content is developed.

Lead Social Media Working group on new social media policy, training and roll out as well as review new social media initiatives, reporting, implementation etc.

Design templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags. Develop onsite body content, meta descriptions and page titles in support of SEO strategies.

Manage all social media programs, including Internet forums, blogs, social networking applications and message boards. Direct comprehensive PPC campaigns to increase brand awareness and boost rates of organic click-through.

Develop methods to educate and inform the target audience of new and ongoing events within the organization.

Maintain a library of all printed and digital materials. Utilize computer skills to create designs and layouts for promotional literature.

Brainstorm project ideas with leadership and supporting staff. Serve as a liaison with media outlets.

Prepared press kit assembly for distribution.

Devised and coordinated photo opportunities.

Maintained and updated information on the organization's website. Optimize existing initiatives, as well as create new initiatives in support of increasing sales and leads through online and offline integrated marketing campaigns.

Improve and maintain the organizations image within the community; by generating positive publicity for the organization as well as EDUCATION

SKILLS

encouraging participation by keeping the public informed of Crossroads' activities.

Produced material for dissemination to the press and general public. Follow competitors and social leaders in the space and push innovation to proactively keep Crossroads Church South Fulton one step ahead. Course Evaluator-MBA Marketing Program

Western Governors University Salt Lake City, GA

Assists as a Subject Matter Expert for subjects in E-Commerce, Web-Development, Digital Marketing and other Marketing Concepts as well as Leadership Development.

Complete all scoring in assigned area accurately and consistently, based upon available student work.

Fluent use of educational technological platforms and common office software packages Communicates with students and faculty at a high level in written form.

Include robust feedback for students on every scoring event by providing scholarly level feedback.

Actively participate in meetings as outlined by the Evaluation Director, Evaluation Delivery Manager, and/or Evaluation Supervisor. Assist with scoring efforts in other areas for which qualified when needed.

Abide by policies and procedures to maintain compliance with FERPA regulations.

Understanding and appreciation of competency-based education model.

Evaluate student work in assigned courses using scoring rubrics. Provide detailed commentary in the scoring rubrics including both positive feedback and suggestions for improvement. Identify problem areas on assessments and suggests ways to improve assessments.

Completes all scoring assignments within 3 days.

Participates in university training sessions.

Collaborates with faculty and staff in creating a rich learning experience for students.

2008 Master of Business Administration: Marketing & Leadership Walden University Boston, MA, United States

Marketing & Leadership

2005 Bachelor of Science: Business Management

Shorter University Rome, GA, United States

Business Management

Digital Collateral, SEO, Web Development, PPC campaigns, Google Analytics, Facebook Analytics, advertising, brand identity, video editing, brochures, budget analysis, Business Development, conferences, CRM, direct mail campaigns, email campaigns, employee training, special events coordination, CRM, Adobe CS6, Microsoft Office Suite, Marketing Automation, Coordinating Events, Vendor Relationship Management, Marketing Communications, Copywriting, Proofreading, Basic HTML, CSS, Twitter, Facebook, Interest, YouTube, Periscope, SnapChat, SEM, Hootsuite, HubSpot, Marketo

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