Sales, Marketing, Internet

HEIDI SCHNEIDER

*** ***** ******** ***** #* Los Angeles, CA. 90212

************@*****.*** • H-424-***-**** C-310-***-**** CONFIDENTIAL

SALES AND MARKETING

Highly accomplished ”award winning” enterprise sales and marketing professional with over 10 years comprehensive experience selling to Fortune 500, 1000 and privately held companies. Documented history of sales quota “over achievement”, recognized and rewarded for consistently exceeding assigned Quota’s. Determined, persuasive “hunter” focused on achieving results by developing strategic “new logos”. Articulate communicator with refined technical, analytical and problem solving skills. Areas of Expertise include: Cloud/SaaS and On-premise, Software/Hardware and Professional Services, Cloud Computing, Email Marketing, Marketing Automation, Web Analytics, CRM, CMS, WCM, eCommerce, Web 2.0, Social, Mobile, Drupal, Open Source and Digital Media. CORE COMPETENCIES

§ Vision Building § Consultative Selling

§ Brand Management

§ Marketing Strategy and Execution

§ Virtualization

§ Strategic Account Development

§ Business Development

§ Closing Contracts >$1MM

DIGITAL FUSION, LLC. – Los Angeles, CA 2014 to present Director of Business Development and Digital Strategy - A leading mobile, social and digital marketing agency, Digital Fusion helps clients increase sales and enhance their brand experience. We help large clients like Bacardi, Hallmark and The Sports Authority. Digital Fusion integrates your digital marketing programs from strategy to execution across your online and offline channels, including: Mobile marketing, Email marketing, Social media, Digital marketing, Customer Relationship Management (CRM), Website (PC, tablet and mobile) design, development and hosting through responsive web design (RWD), Search Engine Marketing (paid search and organic search/SEO) and in-store / events.

Key Achievements:

Ø Identified, developed and closed over $1.6MM in new business in 2015 exceeding 1.2 MM quota Ø Developed and closed over 1.5MM in 2014 exceeding 1.2MM quota Ø National Market Accounts; Brought on new logos including Smart and Final, Great West Financial, The Sunglass Hut, Hot Topic, The Sports Chalet, The Walking Company and Global Analytics. Ø Worked directly with channel partners including Salesforce Marketing Cloud, Return Path and Epicor to build cooperative strategies for clients.

SAXOTECH Tampa, FL 2011 to 2014

Enterprise Sales Director – Web Content Management Responsible for business development and sales of complex software solutions for media and technology companies throughout the US and Canada, delivery of C-level sales presentations demonstrating enterprise content management monetization and technology solutions, ensuring that clients achieve greater efficiency and return on investment from their websites and online businesses. Enterprise Software Media Vertical (Social media, mobile, Web 2.0 and digital platforms). Managed Hosted Cloud Environment.

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Key Achievements

Ø Global Market Accounts: American Medical Association, JAMA, Gannett, Advertising Age Magazine, Chicago Tribune, Crain’s Communications, Chicago Sun-Times Media, Bliss Communications and Source Media, Advertising Age Magazine and The Toronto Star Ø Maintained average deal size of $600K ACV/$1.8M TCV Ø 2.25 M Quota. Position attributes: reseller of Adobe software including Adobe Analytics, Digital Publishing Suite and Adobe In Design, In Copy, lead generation and development, complex enterprise solution selling skills and strategic account development Ø Provided clients with additional revenue streams using new digital technology applications for Web, ipad, iPhone and Android.

Ø On Target to hit Quota in 2013 before acquisition by Vista Equity Partners DIGITAL RIVER, INC. 2010 to 2011

Director of Sales, Strategic Clients (Global eCommerce) – Revenue growth experts in Global Cloud commerce, Marketing and Payment Solutions to build, manage and grow online businesses on a global scale. Negotiate and closed global B2C and B2B multi-channel strategy platforms with end-to-end outsourcing of storefronts, logistics, credit and fraud management, PCI compliance, channel lead management and strategic marketing services. Key Achievements:

Ø Quota 2M Online brand improvement and store creation optimized by SEM/SEO, Paid Search, Web Marketing, Mobile, Social, Application Payment Solutions and Linking Programs for affiliates, employees and partners

Ø Global Market Accounts: Archos, Seagate, Fujitsu, SanDisk, Viewsonic, Inc., Sling Media, Data Robotics, Kensington, Cloud Engines and Nvidia

Ø Managed an ecosystem of channel and alliance relationships with Ebay, Amazon and Google to accelerate growth.

SILVERPOP, an IBM Company. 2005 to 2009

Senior Regional Sales Manager - Enterprise Software Sales – Proven track record of over quota performance selling on-demand (SaaS) Email, Landing Pages, RSS, SMS, Survey, Social/Mobile and Marketing Automation, Analytics Key Achievements:

Ø Consistently ranked top 3 in sales 2006, 2007, 2008 and 2009 achieving over 115% of $1.5 MM quota Ø Largest Single Contract in company history Reply! Inc., generating > $935,000 in revenue in 2008. Ø Key Agency Wins: Arc Worldwide, Leo Burnett USA, Agency.com, Euro RSCG, D. L. Blair, Laughlin Constable, Tribal DDB, Chicago Creative Partnership and Imagination Publishing. Ø Key Market Wins: Fortune 500 clients including Sony, Blue Cross Blue Shield, TDAmeritrade, Nuveen Investments, Phillip Morris, Encyclopedia Britannica, Reply! Inc. and Equity Residential. Ø Presidents Club 2006, 2007, 2008

TOP PRODUCER SYSTEMS INC. 2000 to 2005

Regional Sales Manager- Successfully market, demonstrate and sell CRM software, e-Marketing software and ASP (hosted applications) to large and medium size corporations. Key Achievements:

Ø Annual Quota: $1.2M

Ø Closed Enterprise level SaaS agreements with Cendant, Re/Max, Century 21, Sotheby’s Coldwell Banker, Prudential, and Keller Williams

Ø Average close ratio of 60%

Ø Maintained average deal size of $80K ACV/$240K TCV Ø Sustained average cycle time of 5 months

Ø Ranked #3 of 18 Regional Sales Managers

Ø Presidents Club 2001, 2002, 2003, 2004

INTERRA EQUITIES, 1996 to 2000

Director of Business Development Closed large contracts for Commercial Real Estate Company, assisted with site acquisitions, lease negotiations, project financing and construction of new Walgreen’s development projects. Position attributes include prospecting, cold calling, lead generation and development, strategic messaging, account development and management.

Key Achievements:

Ø Annual Quota: $1.1M

Ø Key Account Win: Walgreens

Ø Closed large contracts for commercial real estate company and assisted with site acquisitions, lease negotiations, project financing, and construction of new Walgreen’s development projects Ø Developed Walgreens into a “preferred vender” though excellent account management Ø Sustained average cycle time of 10 months

Ø Presidents Club 1997, 1998, 1999, 2000

EDUCATION

Bachelor of Arts Degree • Southern Illinois University Major: History Minor: Political Science

Advanced Training and Seminars

Advanced Training/experience with structured sales methodologies, e.g., The Challenger Sale, Consultative Sales, Strategic Selling, Solution Selling, SPIN, Power based Selling, Target Account Selling. Proficiency in Operating Systems and Software Applications Windows, Macintosh, MS Works, MS Word, MS Excel, MS PowerPoint, MS Fox Pro, MS FrontPage, Lotus Notes, Pivotal CRM, UpShot CRM, Siebel CRM, Salesforce.com CRM, NetSuite CRM, and several types of email applications

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