sales management, communication, client services, selling

Brian Soanes

https://ca.linkedin.com/in/bsoanes *****.******@*******.*** T: 519-***-**** M: 519-***-****

PROFESSIONAL SUMMARY

FINANCIAL SERVICES PROFESSIONAL

High energy executive with over 37 years of success in implementing change within the financial services sector. Key strengths include leading business units towards growing market share in multiple markets and diversified industry segments along with building motivated teams towards achieving excellence in client service delivery.

AREAS OF EXPERTISE

Developing and implementing successful strategic plans

Assessment of risk and mitigation of same

Negotiating and customization of deals

Recognition of opportunities and win

Building a network of advocates

Development of creative financing models

Adding value and building relationships

Effectively connect with business people and interpret their needs for success

CAREER EXPERIENCE

TD Bank, Toronto, ON 1977 – 2014

The Toronto Dominion Bank is a Canadian multinational Banking and financial services corporation headquartered in Toronto.

District Vice President Commercial Banking (2001 – 2014)

Reporting directly to the Senior Vice President, I led Commercial Banking business units in

Winnipeg Manitoba, St.Catharines Ontario, Windsor Ontario and London Ontario.

I was responsible for financial and operational results for the business units for the market regions serviced. Role responsibility included meeting sales objectives and exceeding financial targets, developing and motivating teams to deliver exceptional service.

Successes:

On 4 different occasions I was promoted to underperforming and mature markets where I developed and implemented strategic marketing strategies which resulted in market share growth and increased profitability. In one of the markets the client portfolio was doubled in 5 years and business volume was tripled in the same period.

Rapidly earned the reputation in multiple markets of having the ability to build lasting relationships and adding value to clients in a diverse array of industries.

In 2012 and 2013 achieved the best results in Canada for Commercial Banking in terms of new business developed in the automotive dealership segment. Loan volume growth exceeded $100MM.

Built a reputation of credibility with a deep network of contacts and connections numbering in the hundreds.

Manager Commercial Credit (1999 – 2001)

Analyzed loan origination recommendations from Commercial Account managers for risk and my formal approval

Account Manager Commercial Banking (1995 – 1999)

Successfully grew and managed commercial client loan portfolios with multiple industry specializations.

Manager Administration Main Office Winnipeg (1990 – 1993)

Reported to VP and successfully administered a staff of over 200 in multiple product and functional disciplines

Manager Operations Manitoba Saskatchewan and NW Ontario Division (1987 – 1990)

Evaluated branch workflow, implemented efficiency improvements, improved client service wait times, implemented new technology and computer systems, and audited branch results.

Community Roles

Board Chair London Convention Centre (currently in this role )

Treasurer role for Canadian Mental Health Association London Middlesex

Director role for Nursing Home in Winnipeg

Treasurer role Hospice of Essex County

Treasurer role for CMHA Essex County

Board Chair Volunteer Center of Winnipeg

Coaching experience in hockey, soccer and curling.

EDUCATION

Bachelor of Science Degree

Canadian Securities Course

Various management and leadership development courses

INTERESTS & COMMUNITY SERVICE

Former owner/partner in private distribution business

Curling, golf, hockey

Home renovation

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