Director of Sales

SUMMARY:

Business Development Professional with a proven record in concept development and business growth. Strong leader seasoned in strategic planning, organizational assessments, business interpretations, and evaluation of market information, all tools enabling identification and prioritization of markets and opportunities. Professional verbal skills enhanced with ability to relate to a diverse community of clients, customers, and staff. Meticulous manager of customer accounts, while providing sales and services specialized to their organization needs, with proven techniques in expanding client bases and establishment of steady financial growth. Goal setter with creative and entrepreneurial mindset. EXPERIENCE:

REALTOR ABR, SFR 2007 – Present

RE/MAX ALLIANCE Madison, AL

Certified SFR and ABR Real Estate agent specializing in residential and multi-family commercial real estate sales and development. Preferred preference of new Construction. Ability to relate to all demographics from first-time home owners to Executive multimillion dollar homes.

- Acted as Sales and Managing Director to coordinate the development and construction for a new condominium track (est. $5 Million project).

- Played a critical role in planning with engineers (development of layout and plat), architects

(interior & exterior design), contractors (bids and offers), marketing (billboards, brochures, & web site), and sales.

- Great achievements in all price structures for both commercial and residential listing and sales

($3.5 million in 2010 and $4.6 million in 2013).

- Member of RE/MAX Executive Club and 100% Club 2011, 2012, 2013 & 2014 Community Relations Director 2005 – 2007

Hearthstone Assisted Living Huntsville, AL

Responsible for obtaining and maintaining occupancy goals. Established, developed, and maintained relationships with all referral sources. Educated, encouraged and motivated facility staff regarding the importance’s of each individual roles in successful marketing of the organization. Prepared monthly marketing and narrative marketing reports establishing future endeavors and projected future costs.

- Increased occupancy revenue by 35% through marketing & strategic planning

- Leader in implementation of employee recognition/reward program boosting morale

- Boosted community awareness, attracted vital contacts, and established in-house events

- Supervised direct developments in exceeding monthly/annual budget projections

- Implemented sales and marketing strategies, resulting in a gain of 25% above target goal

- Managed and trained Community Development Director and key staff members

- Orchestrated presentations of services to healthcare professionals to inform & educate the levels of care offered by our facility.

KERRY M. RENAUD

P.O. Box 1673

Hamilton, AL 35570

acsuug@r.postjobfree.com

Cell: 256-***-****

Kerry M. Renaud 2

Director of Financial Development 2002 – 2005

American Red Cross Huntsville, AL

Principle administrator tasked with identifying and implementing the structures and building of a financial department. Reorganized marketing, public relations, special events and major campaigns, while identifying new corporate donors and servicing exciting donors to increase contributions and exposure. Orchestrated major fundraising campaigns and special events with support of local and national sponsors.

- Generated 300% increase in cash flow through events within months of being hired

- Implemented expense control measure taking $60,000 in cash flow to floor price

- Successfully establish first year fundraiser campaign with returns of $58,000

- Initiated, created, and designed retail items generating over $20,000 of new profit income

- Mediator of all radio and television interview, establishing local support and recognitions

- Modernized chapter brochures and corporate presentation for new generations

- Solely responsible for soliciting single gift of $1 million to national organization

- Recognized by National Board ARC for fundraising, special events, and media contributions Executive Director 1996 – 2001

Big Spring Jam Music Festival Huntsville, AL

Organizer of major fundraiser, responsible for coordinating and delegating duties to 19 board members and 15 committees. Essential in negotiations of contracts, booking talent, and promotion of concerts and events.

- Generated over $1 million in corporate sponsorships annually

- Created marketing and promotional ideas to raise funds from nationally recognized talent

- Conducted all media interviews both radio and television establishing event enthusiasm

- Meticulously managed zoning, licenses and law enforcement requirements with incident Executive Director 1998

NIKE/Huntsville Open Golf Tournament (concurrently with BSJ) Huntsville, AL

- Generated over $1 million in corporate sponsorships

- Created marketing and promotional ideas to raise funds

- Conducted media interviews both radio and television establishing event enthusiasm EDUCATION:

Southern Institute – Birmingham, AL. 1987

National School of Real Estate ABR & SFR Certified –Huntsville, AL. 2007 Partners in Progress, Business, & Financial Development –New Orleans, LA. 2004 The Center of Philanthropy –Indiana University 2003 Certification in Alzheimer Care –Huntsville, AL 2006 Gulas Group Professional Training– Huntsville, AL 1995 Donna Groff Agency Modeling & Talent – Memphis, TN 2006

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