Marketing Microsoft Office

JESSICA AYALA

SEARCH MARKETING SPECIALIST

Miami FL ******@*****.***

Work History

Skills

Aug 2014 - Present

Jul 2012 - Jul 2014

Search Marketing Specialist

Havas Media International

Generate proposals for new business.

Conduct SEM planning research, campaign and KW list creation

Develop SEM plans, POV's, case studies & post buys.

Conduct estimates, forecasts, and development of PPC campaigns. Analyze campaign performance and optimize campaigns accordingly.

Account Manager/SEM Strategist

Haystak Digital Marketing

Oversees accounts-analyzing search marketing campaign data and making suggestions to clients on how to optimize their search-marketing campaigns.

Develop vertical specific industry knowledge and best practices that will drive account profitability and drive an increase in online lead generation

for clients.

Salesforce Kenshoo Search Doubleclick Google AdWords Microsoft Office

Mar 2012 - Jun 2012

Public Relations Fellow

Ogilvy Public Relations Worldwide

Three month Fellowship under direct guidance of the Account Director of

Social Marketing Group.

Social Media Committee member for TEDxAdamsMorgan. Managed Facebook and Twitter content.

Mar 2008 - Jul 2011

Investment Analyst

Peninsula Insurance Capital

Responsible for the valuation and analysis of insurance policies.

Add profitability to existing portfolio's via market analysis and valuation methodology.

Focus on valuation methodology and analytic review of historical industry

data.

Education

2003 - 2008 B.S

University of Maryland

Certifications

Google AdWords Certification

Google

Brand Marketing

Facebook

NMI Level 1 Certification

MediaMath

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