Marketing Microsoft Office
Resume:
JESSICA AYALA
SEARCH MARKETING SPECIALIST
Miami FL acsuu9@r.postjobfree.com
Work History
Skills
Aug 2014 - Present
Jul 2012 - Jul 2014
Search Marketing Specialist
Havas Media International
Generate proposals for new business.
Conduct SEM planning research, campaign and KW list creation
Develop SEM plans, POV's, case studies & post buys.
Conduct estimates, forecasts, and development of PPC campaigns. Analyze campaign performance and optimize campaigns accordingly.
Account Manager/SEM Strategist
Haystak Digital Marketing
Oversees accounts-analyzing search marketing campaign data and making suggestions to clients on how to optimize their search-marketing campaigns.
Develop vertical specific industry knowledge and best practices that will drive account profitability and drive an increase in online lead generation
for clients.
Salesforce Kenshoo Search Doubleclick Google AdWords Microsoft Office
Mar 2012 - Jun 2012
Public Relations Fellow
Ogilvy Public Relations Worldwide
Three month Fellowship under direct guidance of the Account Director of
Social Marketing Group.
Social Media Committee member for TEDxAdamsMorgan. Managed Facebook and Twitter content.
Mar 2008 - Jul 2011
Investment Analyst
Peninsula Insurance Capital
Responsible for the valuation and analysis of insurance policies.
Add profitability to existing portfolio's via market analysis and valuation methodology.
Focus on valuation methodology and analytic review of historical industry
data.
Education
2003 - 2008 B.S
University of Maryland
Certifications
Google AdWords Certification
Brand Marketing
NMI Level 1 Certification
MediaMath
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