Sales Marketing
Resume:
Cees Molenaar
San Diego, CA, 92131
(m) 619-***-****
*********@***.***
LinkedIn Profile
(3,500+ LI Connections
and top 1% SSI)
MarCom Management
Inbound Lead Generation & Nurturing
Marketing Automation
Digital Marketing
Business & Partnership Development
Summary
Versatile team player and dynamic leader with a verifiable track record of success in traditional and leading-edge marketing operations. “Please don’t take my word for it!” See the many LinkedIn recommendations from business owners, former co-workers and strategic partners for a more complete and objective picture.
Objective
To join a growth-oriented organization that considers marketing to be critical to achieving its strategic goals. A positive company culture that promotes forward-thinking and working together would be the best fit.
Areas of Expertise
Inbound Marketing
Marketing Automation
Contextual Marketing (Hubspot Certified)
Lead Generation & Lead Nurturing
Digital Marketing
Website Management
Content Creation
SEO/SEM/PPC
Social Media
Public Relations & Public Speaking
Corporate Branding & Messaging
Event Planning
Program Management
Launching New Product Lines & Brands
Marketing & Communications Management
Market Research & Segmentation
Business Development
Partnership Development
Channel Management
Strategic Planning & Budgeting
Full P&L Responsibility
Networking & Strategic Alliances
Managing Employees & Departments
English, Dutch, German and French
Software Programs: APS, Production Scheduling, CRM, Hubspot, MS Office
HR: Recruiting, Hiring & Training.
Sales Management
Testimonials (References and letters of recommendation are available upon request)
Cees expresses himself very well both verbally and in writing, has excellent interpersonal skill and functions extremely well as a member or leader of a team. Do yourself a favor and hire Cees Molenaar.
Mary Kathawa, President CALPASC and Prowall Lath & Plaster, on behalf of all members of San Diego Regional Council
Cees is a tireless marketer and networker who excels in establishing important relationships with customers and community leaders. Cees was frequently invited to speak at educational institutions, business organizations and conferences. He has also appeared on television news and printed business publications as a representative of the company and as an industry expert. Cees would be a vital asset to any organization’s marketing and communication efforts.
William R. O’Toole, CEO, JobSummit.com
Cees Molenaar Continued
Professional Experiences & Accomplishments
Business Development & Inbound Marketing Professional, San Diego, CA, 01/2015 – Present
Will accept business development and marketing projects on a temporary, part-time and 1099 basis.
Current engagement is as a Business Development Advisor and Reseller for StartMonday, a mobile jobs app that enables candidates to apply to jobs with 15-second videos via smart phone.
VP-Sales with DecisionLogic April – September.
oHelped to lead a bank account verification software company through fast growth and record sales.
oManaged a team of 10 Account Executives.
oDesigned sales and marketing tools such as return on investment and cost of delay calculators.
oCreated sales and marketing messaging as well as basic and advanced training programs.
PlanetTogether, San Diego, CA, Marketing & Partnerships Director, 2013 – January, 2015
Directed marketing and partnership development for a company that provides advanced planning and scheduling (APS) software to large and complex manufacturers. APS software integrates with ERP systems.
Implemented and maintained a sophisticated program for marketing automation, inbound lead generation, lead scoring and lead nurturing using Hubspot. Number of leads more than tripled since Hubspot was installed.
Earned Contextual Marketing certificate through Hubspot. Contextual marketing is about delivering the right content, to the right people, at the right time using multiple digital marketing technologies or platforms.
Developed and executed CRM (MS Dynamics) policies and procedures for lead tracking and qualification.
Assigned inbound leads to the sales team and ensured follow up.
Created a detailed marketing plan and budget for 2014.
In charge of pay-per-click (PPC) campaigns such as AdWords and Bing.
Produced demand generation content for website, white papers, marketing & sales collateral, public relations and e-mail campaigns.
Administered an active LinkedIn group, and helped double its growth to over 9,000 members total.
Implemented and maintained LinkedIn Sales Navigator program for PlanetTogether sales team.
Managed Twitter account with over 1,000 followers.
Responsible for re-branding initiative, including a new logo, new colors and new messaging.
Developed and maintained strategic partnerships including (value-added) resellers aka VARs, referral partners, content or knowledge partners, consultants and OEM partners across the globe.
Member of PlanetTogether strategic management team.
AlliedPRA, San Diego, CA, Marketing Director, 2012
Directed marketing and communications for global destination management company.
Developed corporate messaging, mission statement and sale sheets.
Directed or created collateral, website content, branding, newsletters, blog posts, social media campaigns, trade shows marketing, public relations efforts and advertising.
Conducted strategic planning and market segmentation research.
Cees Molenaar Continued
CALPASC, San Diego, CA, Operations & Marketing Director, 2005 - 2012
Promoted to Operations Director of the statewide trade association in March 2009.
Promoted to statewide Marketing, Communications, Public Relations and Website Director in January 2007.
Hired as CALPASC San Diego Chapter Executive Director in October 2005.
Pushed and initiated public relations campaigns, leading to major media exposure and additional funding.
Launched a new website and integrated database for the statewide association and built/maintained content.
Initiated new membership development programs and created marketing materials.
Directed communications efforts, including a print magazine and e-mail newsletters.
JobSummit.com, San Diego, CA, Marketing Director, 2002 - 2005
Responsible for planning, execution and monitoring of all marketing programs for internet job board.
Promoted from Sales Manager to Marketing Director and member of the Board of Directors.
More than tripled the size of JobSummit.com, facilitating the sale of the company.
Established a successful product line (job fairs), which became profitable in less than one year.
Created enduring relationships and alliances with reputable community organizations and leaders.
Face of the company: public speaking engagements, interviewed on Network TV and career workshops.
VanAar, San Diego, CA, Marketing Research Manager and Strategic Planner, 1999 - 2002
Responsible for creation and implementation of business plans and marketing strategies.
Conducted extensive marketing research and managed fund-raising efforts for start-up companies.
Steritech, San Diego, CA, General Manager, 1998 - 1999
Responsible for sales, marketing, and management of growth-oriented company in the Food Safety Industry.
Quadrupled the size of the operation while penetrating new markets.
Terminix, San Diego, CA, Branch Manager, 1993 - 1998
Responsible for $4.5 Million Branch, over 50 employees, and 4 managers.
Earned top awards for outstanding achievement in 1996 and 1997 (on track in 1998).
Received 3 consecutive promotions to larger operations.
Designed and implemented regional seminars and on-the-job sales training programs.
Managed acquisition of a local company while managing large Branch operation.
Cees Molenaar Continued
Education
Westmont College, Santa Barbara, CA, B.A. Economics and Business Administration, 1993
Dean's List, 1993
Athletic Scholarship (soccer)
Additional Information
References, letters of recommendation, proof of accomplishments, salary history, and cover letter available upon request. Go to my LinkedIn Profile for recommendations and endorsements.
Contact this candidate