Sales Customer Service

CHRISTINE CARROLL

** ********* **** • Sharon, MA 02067

*********.*******@*******.*** • 781-***-**** • 339-***-**** (cell)

SALES & BUSINESS DEVELOPMENT

Sales & Marketing Strategy / New Account Development / Team & Program Leadership

Highly creative and resourceful professional with a history of developing and executing sales, marketing and business development strategies that capture attention and deliver results. Hard-working leader and team builder with 20+ years of experience driving visibility and revenue for competitive publishing, advertising and social media companies. Proven ability to identify and secure profitable new business while producing outcomes that far exceed goals, targets and benchmarks.

Areas of Expertise:

Sales Planning & Execution

Market Growth & Business Development

Account Management

Prospecting & Relationship Building

Winning Sales Techniques

Budgeting & Forecasting

Campaign Development & Launch

Performance Analysis & Improvement

PROFESSIONAL EXPERIENCE Keepity Regional Sales Manager March 2015 to Present Keepity, SaaS platform, presents community advertising as a new way to socially connect businesses to consumers. Keepity, SaaS cloud based platform, revolutionizes how consumers communicate with their favorite businesses and focuses on increasing in-store traffic.

Launch the Keepity platform in all Boston Markets

Hire, Train, and Manage all sales associates

Develop sales best practices and procedures

Collaborate on Keepity marketing collaterial and promotional items

Strategize and implement business development plans

Train small business owners on the usage and adoption of the Keepity software

Angie’s List, Greater Boston Area

Senior Service Town Market Manager

May 2014 – March 2015

Excel at driving the adoption of a new business model, developing and maintaining long-term partnerships, while maximizing and optimizing revenue. Develop in-depth understanding of Angie’s List business line services and identify solutions for selected Business Partners.

* Assesses new business opportunities both qualitatively and quantitatively, evaluating fit, and helping

develop complete business plan to new Service Provider partners.

* Presents new business opportunities, strategies, budgets, and long range plans to potential business

partners.

* Develops and maintains new and ongoing business relationships.

* Performs quarterly analysis and business reviews to ensure partnership is mutually beneficial.

* Provides technical assistance to Service Providers during implementation and provides ongoing training.

* Ensures Service Providers understand Angie’s List’s processes and communicates important initiatives,

including new products and services.

* Provides in-field conflict resolution.

* Performs competitive differentiation of local business model and revenue.

* Conducts research, compiles data, and prepares documents.

* Recommends solutions based on Service Provider needs.

LivingSocial, Sharon, MA

Executive Marketing Consultant (10/2010 to 5/2014)

Launched new revenue-generating programs and initiatives by cultivating leads and serving as an enthusiastic, consultative point of contact to small and mid-sized businesses. Prospect new clients over the phone and close accounts through in-person interactions. Expertly manage existing accounts. Educate clients on using social media features to engage, attract and influence consumers. Develop compelling marketing collateral. Mentor and train new employees. Earned three fast-paced promotions during tenure.

Selected Contributions:

Established Boston South Shore Marketing Daily Deals, Family Channel and At Home Channel programs from the ground up.

Significantly expanded the account base to 5,000+ top-tier merchants and generated $1M in revenue annually by closing an average of 20 new accounts each month.

Met or exceeded all monthly goals during tenure (surpassed goals by over 200%), and remained in the top-10 sales representatives in the company for 24+ consecutive months.

Won the highest award in the company for stand-out sales performance

Hand-selected to speak at national convention in break-out session that educated, informed and inspired marketing and sales professionals companywide.

Revamped processes to streamline workflow and dramatically improve efficiency in extremely demanding, ever-changing position.

Researched, developed and tested new programs, procedures and pilot initiatives.

Tri-Concepts, Sharon, MA

Marketing, Sales and Business Development Consultant (1/2001 to 10/2010)

Consulted with decision makers from client companies to assess needs, present solutions and manage marketing and sales programs from concept through execution. Provided vision, insight and direction in uncovering previously untapped markets, creating new revenue streams and maximizing performance with existing markets/customers. Prospected, networked and negotiated contracts. Implemented new systems and best practices. Trained employees at client companies. Controlled budgets and forecasts.

Selected Contributions:

Dramatically improved sales and profitability by creating, revitalizing and overhauling marketing and sales programs, and introducing strategies that integrated web site design, social media (Facebook, Twitter, Pinterest, LinkedIn), online/print advertising, marketing, events and partnerships to deliver tangible, verifiable results.

Established online presence for many small and mid-sized businesses, and produced customized collateral and campaigns that yielded immediate and sustained revenue growth.

Envisioned and developed programs and services that increased revenue by more than 10%.

Conceptions Unlimited, Rochester, VT

Vice President, Marketing and Sales (1/1998 to 12/2000)

Pioneered and led marketing and sales programs, operations for specialty magazine fulfillment and distribution company. Managed corporate marketing functions, and oversaw development of innovative web/print collateral and content. Launched direct mail promotions and advertisements for the company and clients. Prepared sales and budget forecasts. Supervised account executives and representatives, customer service representatives and telemarketers. Analyzed P&L and performance metrics. Reported directly to the president.

Selected Contributions:

Identified and capitalized on opportunities to secure new business and grow revenues through leading-edge marketing and sales campaigns, promotions and advertising efforts.

Successfully developed direct-to-retail programs for national publishers.

M. Shanken Communications, New York, NY

Vice President, Retail Sales (1/1986 to 1/1998)

Established and directed daily operations of Retail Sales Division for direct-to-retail marketer/distributor of specialty magazines and books, including Cigar Aficionado and Wine Spectator. Designed marketing programs to fuel new business and retain existing accounts. Marketed magazine and book programs to large retailers, and sold ad space in periodicals. Developed budgets, forecasts and strategic plans.

Selected Contributions:

Successfully managed 10,000+ retail store accounts, and drove annual revenue to $10M+.

Launched Cigar Aficionado and Wine Spectator in targeted US and overseas markets.

Wrote original content and created designs for 100% of the company's retail sales promotions and advertisements.

EDUCATION

Rowan University (formerly Glassboro State College), Glassboro, NJ

Bachelor of Arts (BA), Speech, Theater and Dance

Training & Development: Competitively selected for Management Training (through LivingSocial)

Proficient in Windows, Mac OS, MS Word, Excel, PowerPoint, Outlook, Access, Publisher, Salesforce

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