Experienced Marketing Researcher with Strong Quantitative Skills

Jenny Hui Liu

Phone: 203-***-**** ***********@*******.***

QUALIFICATIONS

• Strong quantitative analytical skill with techniques in handling multi resources data and solid knowledge in statistics.

• Hand on skills in predictive modeling, business forecasting and performance tracking with tools including but not limited to SAS, Tableau, SPSS, Cognos, Access, SAS JMP, MS Visio, Oracle SQL and Google Analytics.

• Passionate and curious professional with background in market research and business analytics.

• Track record of successful transformation of business needs to insights through research projects end to end.

• A team player enjoying working under cross cultural environment with strong communication and leadership.

• A fast learner, detail oriented and result driven. EDUCATION

UNIVERSITY OF CONNECTICUT, HARTFORD, CT May 2014-Dec 2015 Master of Science in Business Analytics and Project Management

• Scholarship of High Academic Achievement with GPA 3.96 out of 4.0 SIMON SCHOOL OF BUSINESS, University of Rochester, NY Aug 2011-Jun 2013 Master of Business Administration

• Merit Based Scholarship Recipient

SHANGHAI NORMAL UNIVERSITY, Shanghai, China Sept 1997-Jun 2001 BA in Tourism Management

EXPERIENCE

MEDTRONIC - New Haven, CT, USA Jun 2012-Aug 2012

Global Marketing Strategy Intern, Global Marketing Department

• Conducted analysis on digital marketing of competitors and best practices for a surgical device with Google Analytics and AdWords; developed a robust digital marketing strategy to drive greater awareness and lead of the portfolio and support the business objectives.

• Identified untapped market for growth of a surgical product on competitors and market sizes and developed a12-month plan for global team to roll out alongside regional teams that identify strategies for penetration and growth. Certified Member of VITA (Volunteer Income Tax Assistance) – New Haven, CT, USA Nov 2010-Mar 2011

• Valuable learning experience and training from Internal Revenue Service

• Help 93 low income families identify tax return credits and complete tax return e-filings PERNOD RICARD CHINA LTD - Shanghai, China Oct 2006-Oct 2008 Associate Market Research Manager, Marketing Department

• Evaluated campaign effectiveness and provided actionable recommendations to improve marketing ROI by more than 7%.

• Managed market researches including consumer segmentation and brand monitoring with dashboard of KPIs. Supervised external research agencies to structure and report projects. Significantly improved market share by 7.8% in two years.

• Identified market growth opportunities with analysis on consumers, channels and competitors. Supported growth target setting and strategic planning with market research insights and business analysis on sales and retail data.

• Work with sales, logistic, PR and other cross-functional teams to ensure successful new project and product launch.

• Communicated regularly with global team in the Paris headquarters and brand companies worldwide (Scotland, Ireland, France, and others) on business performance and consumer insights. L’ORÉAL CHINA LTD - Shanghai, China May 2001-Oct 2006 Assistant Research Manager, Cosmetics Research Department

• Managed research projects to launch cosmetic products, collaborating with internal teams and external agencies. o Spearheaded the launch of a straightening hair care product to the professional salon channel through consumer focus groups, salon studies, and online surveys. Improve Professional Salon Division growth with 8.9% marginal sales increase. o Managed an Asia project with teams in China, Japan, Korea, Singapore and Thailand to understand Asia consumers’ perception and needs for make-up foundation, informing R&D effort at the headquarters. o Tracked 6,000 Chinese female consumers in 12 cities on their brand preference, purchasing behavior, and evolving needs in skincare, makeup, and hair products to identify unmet needs, strengthen brand loyalty and boost purchase intention. ADDITIONAL

• Languages: Chinese (native), English (fluent), SAS Certified Programmer (Base: 95% Advanced: 98%)

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