VP, Digital Strategy. Sales, Marketing, Business Development.

LARRY BARDITCH

***** *.*. *** **. Miami, FL *************@***.***

305-***-**** www.linkedin/larrybarditch

EXECUTIVE SUMMARY

Results driven leader with a proven track record for implementing strategic initiatives to exceed sales projections, maximize profit opportunities, develop winning sales teams and innovative marketing formulas. Nationally recognized as a community leader and an industry innovator, demonstrated by regular trade publication features and speaking engagements at industry events. CAREER EXPERIENCE

MSA Advertising, Miami, Florida APRIL 2014 – Present Vice President, Digital Strategy & Innovation

Spearheaded MSA’s transformation into a digitally integrated, multi-channel, national agency by creating a new digital marketing division within a thirty-five year old traditional advertising agency.

Hired and trained digital marketing team to support client’s campaigns; including search engine marketing and optimization, programmatic display and retargeting, video pre-roll and social media management. Established partnerships with technology vendors to support a multi-channel digital platform, including a robust reporting system.

Eighteen consecutive months of profit including $1.2M in new business growth and 43% revenue gains during the first year.

PureCars, Charleston, SC (HQ) APRIL 2013 – APRIL 2014 Director of Business Development

Responsible for brand development, marketing communications and industry partnerships that transitioned company from start-up phase to rapid growth.

Developed pricing strategies to maximize the company’s revenue growth and share of market. Assisted in product development and monitored industry trends to indicate the need for products and improvements.

Collaborated on new digital advertising program; SmartAdvertising (won most innovative product of 2013) resulting in $4M+ in revenue within 8 months, including national rollout of 79 store group and inclusion in OEM preferred partner status.

Warren Henry Auto Group, Miami, Florida DEC. 2010 - APRIL 2013 Director of Digital Sales & Marketing

Jaguar, Land Rover, Volvo, Infiniti, Fisker, Subaru & Lamborghini Developed and executed strategic planning and tactical implementation of digital marketing initiatives focused on increasing sales and customer retention. These efforts enabled Infiniti to reach #1 eDealer in the district, Land Rover North Dade #3 nationally in total sales and Land Rover South Dade #5 nationally in total sales.

Collaborated on digital and traditional sales processes, follow up cadences and daily workflow that increased overall vehicle sales 19%, to over 5,000 unit annually.

CRM administrator for seven brands and nine stores, managing data integrity of a 70K+ customer name file.

Advanced the development of customer life cycle and retention programs by integrating successful email & event marketing campaigns, service clinics and equity mining programs.

Set departmental objectives, authorized spending and coordinated efforts on digital advertising platforms including; autotrader, cars.com, trade-in appraisal tool, 3rd party lead providers, chat provider, reputation management & social media.

Devised and implemented systems, internal controls and incentive based compensation plans in the business development center that improved productivity by 24%, resulting in 40% of sales originating from the BDC. Kendall Chevrolet of South Florida, Miami, Florida JUNE 2009 - DEC. 2010 eCommerce Director

Worked directly with Dealer Principal/GM in creating a Business Development Center and implementing General Motors eCommerce procedures at local dealership. Achieved extraordinary results, reaching the top 3% in national ecommerce metrics. Featured on the cover of Digital Dealer magazine in May 2010.

Dominated regional zone market in internet lead response & conversion rates, which contributed to a 50% increase in internet sales.

Reached maximum quarterly GM/SFE bonus levels and customer satisfaction index. Board member on General Motors eSummit Dealer Advisory initiative for eCommerce best practices.

Daily evaluation of sales and service team performance. Inspired the performance of others through promoting a work climate of operational excellence. Reliance Medical Wholesale, Miami, Florida OCT. 2008 – JUNE 2009 National Sales Director

Responsible for all aspects of leading, managing and training a pharmaceutical sales force consisting of four managers and sixteen sales reps. Worked collaboratively with CEO and VP to develop financial and operational objectives.

Managed a national territory of over 6,000 hospitals, infusion centers and retail pharmacies which accounted for over $25 million in annual sales.

Led implementation of new $500,000 plasma project; including contract negotiations and training. Assisted with marketing initiatives to optimize organic growth and increase market share.

Assessed daily sales force performance focused on attaining 52% gross profit margins. Provided leadership and directives for improving customer relationships and gaining competitive advantages. PALM WATER COMPANY, INC., Miami, Florida

President / Owner 2000 - 2008

General Manager 1989 - 2000

Planned, organized & directed daily activities associated with selling and marketing bottled water products for retail and wholesale distribution in Dade, Broward & Monroe Counties.

Managed customer base and pipeline of 1,200+ customers. Formulated sales & marketing strategies, which led to 12% organic growth and 19% new business growth for a consecutive ten year period.

Increased small package sales by 16% after introducing Private Label division.

Implemented e-billing system, which positively impacted accounts receivables reducing 12 days sales outstanding (DSO) on a Net 30 receivables management system.

Negotiated contracts with municipalities and health systems including Miami Dade County, City of Miami & Jackson Memorial Hospital that led to 45% total volume increase within a five-year period.

Fifteen years of experience in emergency management as it relates to bottled water sales & logistics during disaster situations.

EDUCATION

FLORIDA INTERNATIONAL UNIVERSITY, Miami, Florida

Bachelors of Science, Marketing

INDUSTRY & COMMUNITY LEADERSHIP

2012 – 2014 Belen Jesuit Preparatory School-Diamond Club Advisory Board Member 2011 – 2013 AutoTrader - Dealer Advisory Board Member 2011 – 2013 Miami Beach Chamber, Board Member, Chairman’s Circle Member 2008 – 2013 Chamber South, Trustee Member

2008 - 2011 President, Pinecrest Business Association 2009 - 2010 General Motors eSummit-Dealer Advisory Panel 2009 – 2013 St. John Neumann Catholic School Advisory Board Member 1997 - 2007 Silver Sword, American Cancer Society

1992 Awarded Chamber South’s “Small Business of the Year” Personal & Professional references available upon request.

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