Gustavo M. Collazo
**** ****** ****** ***** ****, FL 34288 Cell: 813-***-**** Email: ********@*****.***
Corporate Training
Business Metrics
Strategic Planning
Sales Strategies
Cost-Efficiency Planning
Sales Forecasting
Bilingual Spanish & English
Business Development
Customer Relations
Professional Profile
Results-driven Sales, Marketing, and Management Professional with over a decade of demonstrated success in supervision, customer service, training, budget creation and implementation, and ensuring compliance standards are met based on established performance criteria. Spearheads effective marketing initiatives, builds high performing sales teams, and handles human resource issues with consistency. Able to collaborate with key stakeholders and additional executive level management to develop yearly business plans for long-term and short-term strategic initiatives.
Provides effective oversight to team members ensuring prioritization of work assignments, and ensuring work is completed according to procedures and service levels
Able to respond to issues and implement change management to minimize risk and/or maximize efficiencies ensuring that the proper controls are in place to not incur any regulatory sanctions or audit issues
Build relationships with both internal and external business partners
Monitor and analyze the daily productivity and quality numbers to identify trends
Generate monthly management reports such as productivity, quality and service levels
Provide guidance, direction, and leadership for the team ensuring development plans are in place
Professional Experience
Mattress Firm, Inc. –
E & E Rodeo season ambassador program / multi-channel sales division january 2014 – april 2014
Position Profile:
Selected for a 3 month program with The Events and Expositions Team around the country entering and executing sales missions of mattresses, massage chairs and various other products at state fairs, rodeos, home shows, and car/boat shows.
Developed useful sales skills through a “90 day” “sales boot camp”.
Received specific training in sales excellence, sales theory and advanced closing techniques
Grew industry skills through personal mentorship, sales meetings/conferences, and field training.
Mattress Firm, Inc. – Port Charlotte, FL
Store Manager / District Sales Trainer / 2008 to Present
Position Profile:
Spearhead new employee 4-week training program and complete all related paperwork and software set up
Analysis of market returns and solutions for the problem
Facilitate store set up and layout for effective merchandising, as well as stock levels
Manage and motivate the team to increase sales and ensure efficiency
Analyze sales figures and forecast future sales volumes to maximize profits
Analyze and interpret trends to facilitate long-term and short-term planning
Use information technology to record sales figures and for data analysis and forward planning
Handle HR related functions related to training and development
Ensure standards for quality, customer service and health and safety are met
Resolve health and safety, and security issues
Respond to customer complaints and comments
Organize special promotions, displays and events
Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring what local competitors are doing
Initiate changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market
Professional Experience Cont’d…
COSMART LLC – Miami, FL
Outside Sales/ Regional Account Representative 2006 to 2008
Position Profile:
Develop business opportunities and expand product lines as territory distributor
Develop and execute product presentations of each major account
Maintain strong relationships with distributor merchandisers, marketing associates and end users
Perform and provide sales support, sales product presentations and product samplings
Perform price negotiations and provide product availability
Represent products at various trade shows and conferences
Develop and maintain target lists of prospective clients using contacts, business directories, trade publications and other sources
Prepare reports of business transactions and financial accounts
AVIS RENT-A-CAR - Brandon, FL
Lead Coordinator 2005 to 2006
Position Profile:
Recruit and train all new employees
Oversee rental rates and reservations for all locations
Processed all daily correspondence and communication from agents, concierges and clients
Facilitate accurate and timely completion of daily, weekly and monthly corporate reports
Perform all aspects of customer service
Perform all return vehicle inspections
Black Beans Restaurant – Tampa, FL
Bartender/ Server 2005 to 2005
Position Profile:
Prepare and serve various beverages for patrons and wait staff
Manage all aspects of inventory
Facilitate food service, bar maintenance, and cash receipts
Perform all aspects of customer service
Notable Highlights and Awards
Awarded “King Protect-a-Bed” by Southwest Florida District Manager for having the highest sales of this product for 16 months
Certificate of Achievement, “Top Gun”, Tempur Pedic, Las Vegas, NV
Ground School Training, “Pilot Development Program”, Mattress Firm, Inc.
Certificate of Achievement, “Yes I Can”, Radisson, Montevideo, Uruguay
Certificate of Completion, Cocktail Club, Montevideo, Uruguay
Education
Certificate, Bartending School – Montevideo, Uruguay, 2004
High School Diploma, School 18 – Montevideo, Uruguay, 2000
Technical Competencies
Microsoft Excel
Microsoft Word
Internet