Sales and Marketing Management

Yuliya Fedorenko

QTG: +974-****-**** ● UAE: +971-***-***-*** KAZ: +7-701-*******

E-mail: ******.*********@*****.***

Key Qualifications

Marketing Management (B2B, B2C)

Strategic Marketing

Media and Communications Management

Digital Marketing (SEO, CMO, SEM, SMM)

Market evaluation and research

Sales Management

Tendering

New Business Development

Customer Relationship Management (CRM)

Business Planning

Project Management

Languages

English

Russian

Turkish (basic)

Computer Skills

MS Office (proficient)

Photoshop

CorelDraw

CMS, HTML

Education

MSс International Marketing Management (Distinction) at The Robert Gordon University (2013), UK

BSc Information Systems at University of International Business (2008), Kazakhstan

Work Experience

Schlumberger, Abu Dhabi, UAE/ Doha, Qatar

September 2013 – July 2015

Sales Engineer Completions (field training program)

Extensive technical training (offshore) in Completion Systems

Key Responsibilities:

• Actively supported Sales Managers with preparation and submission of Tender Proposals in UAE and Qatar;•

• Participated in preparation and supervised installation of Downhole Equipment (packers, flow control valves, safety valves, permanent downhole gauges, liner hangers and etc. for Maersk Oil, Total and Occidental Petroleum) on offshore platforms;

• Prepared detailed completions schematics and calculations prior to every job;

• Conduced pre-post job meetings and generated job reports after each installation;

• Performed Service Quality Investigations and took part in HSE activities and initiatives;

AEL (Aberdeen Electrical) Ltd., Aberdeen, United Kingdom

January 2013 – August 2013

Market Analyst (Consultant)

Provided insight from all facets of market and prepared the in-depth industry report with emphasis on the market test results for new products, promotions and programs across Kazakhstan and Turkmenistan.

Addressed current opportunities and enhanced number of distributors as well as the number of enquiries from the end users within Oil & Gas companies in the region.

Leveraged data to understand products in depth, to uncover opportunities, to improve product capabilities and marketing messages by implementing brand design concept for communication materials.

Key Responsibilities:

Preparing analysis and tracking of marketplace, technology and consumer demographic trends for the oil and gas industry of the Caspian Region (Kazakhstan and Turkmenistan);

Maximizing effectiveness and efficiency by conducting powerful researches that integrate the richness of industry analysis and investment options to develop new business relationships and ultimately create more growth opportunities;

Establishing and maintaining good relations with potential partners (distributors, agents);

Working to improve organizational performance and visibility in the markets;

Providing re-branding advocacy and support in the development of marketing communication literature;

Hertz Kazakhstan, Almaty, Kazakhstan [Hertz International Franchisee]

March 2007 – September 2012

Marketing and Sales Manager

Augmented sales for automotive products of the Group by 59% within a span of 3 years - 2008-2012;

Played a pivotal role in launching 4 new products including corporate fleet outsourcing, private (retail) car rental, defensive driving trainings (under the license of National Safety Council, USA), as well as executive limo services (under the licence of Carey International, USA);

Drove the company's performance within the operational lease and chauffeur drive services category and assisted to secure the company’s leading sector positions in Kazakhstan;

Successfully launched company’s branch offices in Turkmenistan and Uzbekistan; provided the extensive support in recruitment and training of the representative managers and monitored sales and marketing activities until the representatives acquired independent commercial assignments with leading clients of the region;

Worked to improve company’s performance by implementing the elaboration of internal policies (CRM, QC and HSE);

Developed and maintained cordial working relations with over than 200 corporate clients in Caspian Region.

Key Responsibilities:

Formulating sales plans, ascertaining scope and potential avenues for growth and development of the company's business;

Developing strong network with internal and external stakeholders;

Devising strategic plans with due consideration for the elements of the marketing mix;

Proactively supporting company initiatives in establishing outside the home country, mentoring 6 regional marketing and sales coordinators;

Implementing promotional strategies to drive business and establish future growth objectives in liaison with PR, events and the internal communications;

Spearheading market researches, managed project conceptualization and inception, especially with reference to integrated marketing strategies, through precise events and marketing tasks execution;

Lufthansa AG, Almaty, Kazakhstan

June 2005- Jan 2007

Communications coordinator Miles& More

(Part-time, project assignment)

Developed promotion strategy for Lufthansa’s loyalty program Miles & More in Almaty.

Played pivotal role in increasing the number of the program participants to 2000+ in 1.5 year

Key Responsibilities:

Organisation and support of promotional activities for LH flight passengers;

Promotion of Miles&More program benefits and assignment of frequent flyers to the program;

Reporting on the number of direct applications signed and submission of collected information in LH database system.

AIESEC, Almaty, Kazakhstan [NGO]

Sept 2004 – May 2008

VP of Exchange and Student Communications

Served as a member of the executive Board of the young professionals organisation, successfully augmenting internship numbers by 70/30% (incoming/ outgoing) (key numerical performance indicator of the organisation);

Promoted student exchange program in local universities through implementation of 4 social projects;

Significantly improved recruitment and education processes in the organization.

Professional Trainings

2015: Core Completions Intermediate School, Schlumberger MLC, Abu Dhabi, UAE

2014: Core Completions Basic School, Schlumberger MLC, Abu Dhabi, UAE

2011: Training for Defensive Driving Trainers, National Safety Council, Abilene, USA

2010: Basics of Digital Marketing, Hertz European Head Quarters, Uxbridge- UK

2006: Project management, Time management, Product management, P&G, Kazakhstan

Driving License

UAE

Qatar

Kazakhstan

Personal Qualities

Initiative, energetic, self-driven and independent decision maker with positive attitude and desire to learn. Strong at multitasking, meeting deadlines and performing under pressure.

Contact this candidate