Senior Product Manager
Resume:
NINA A. SHARMA
*** ********** ***** ******** *****, NJ 07417 201-***-**** *************@*****.*** PROFESSIONAL EXPERIENCE
ADVANTAGE HEALTHCARE, INC. –Midland Park, NJ (2009); Client - SANOFI-AVENTIS PHARMACEUTICAL, INC. - Bridgewater, NJ Senior Director. Consulting Project: Launched AplenzinTM, an anti-depressant
Led cross-functional team to create and deliver all sales and marketing materials for product launch.
Defined management reporting needs and assisted in developing reports to track sales and market share.
Recommended sales force and company-wide communication plans for product launch.
Created comprehensive presentations for senior management to understand market research results and the team’s recommended strategic plan for product launch. MEDCO HEALTH SOLUTIONS, INC. - Franklin Lakes, NJ (2006) Senior Product Manager. Consulting Project: Launched RX BenefitsSM, a product line of three pharmacy benefit plans for mid-size companies
Developed and managed the marketing budget and marketing plans for product line launch.
Led cross-functional team to launch product line on time and on budget.
Researched and recommended new advertising alternatives such as online symposiums, ad banners, and new publications. These recommendations were incorporated into the marketing plan.
Led Creative team to develop sales and implementation materials, direct mailings, and marketing brochures.
Determined the most cost effective direct mailing lists and negotiated contract terms with list companies.
Developed product content for company website and email communications to prospective and existing clients BLOOM RESOURCES, LLC.- Westport, CT (formerly Carmody & Bloom Consulting, Inc.- Ridgewood, NJ) (2004) Client - MASTERCARD INTERNATIONAL - Purchase, NY
Market Research Consultant. Consulting Project: Conducted competitive analysis of the premium credit card market.
Conducted a comprehensive competitive analysis of the premium credit card market comparing MasterCard’s product offerings to those of American Express and Visa.
Identified the benefits, features, market segments, target audience, and positioning for each card offering.
Analyzed the overall market and the product offering’s strengths and weaknesses as well as any gaps.
Resulted in two new product offerings, future product enhancements, and marketing strategy enhancement. AMERICAN EXPRESS, INC., Corporate Services Division - New York, NY (1996-1999) Won the Chairman’s Award for Quality (top 1% of company), The American Express Centurion Club Award (top 5% of company) and the Extra Mile Award.
Senior Marketing Manager - Launched and marketed AXISM Travel, an online travel booking tool for business travelers. The product launch involved both business-to-business and direct-to-consumer marketing.
Drove product sales by developing a prioritized prospect list as well as effective sales and training materials, sales incentives plan, and an innovative website.
Increased product usage by developing client specific marketing plans, communications, marketing events, promotions, and sweepstakes as well as end user marketing and training materials.
Conducted market research to determine future product enhancements and the best marketing practices.
Developed and managed the process of electronically mass enrolling client’s employees on the product with their individualized and secured data. Trained the Sales and Operation teams on implementing the process. This process was critical to creating a competitive advantage, which led to increased product sales and product usage.
Effectively managed a direct report, an external creative and production team, a data merging agency, a letter shop and email blasting agency.
Product Marketing Manager - Launched and marketed Expense Manager SuiteTM (EM Suite), an online expense reporting and reimbursement product for business travelers.
Led a cross-functional team, to develop EM Express, an online expense reporting and approval product for middle market accounts as well as an online trial product for large market accounts.
Developed and implemented branding, advertising, communication, and sales incentive strategies. Page 2 of 2
Managed all market research needs for product and made recommendations. This included focus groups, usability testing of prototypes, client and consumer surveys, and competitive analysis.
Led development of marketing and training tools including brochures, video, online tutorial, and user guides.
Demonstrated product to prospective clients at numerous tradeshows, forums, and sales meetings.
Managed and responded to numerous Request for Proposals (RFPs) on EM Suite from prospective clients.
Negotiated terms and managed various creative and production agencies. Managed two external consultants. CIBA-GEIGY, INC. - Summit, NJ (1995 internship)
Marketing Intern (Offered a full-time position after completion of internship)
Developed product sales potential and profitability profiles for twelve sales territories based on customer segment sales, demographics, market shares, industry trends, and marketing expenses.
Presented analysis and recommendations for a promotion mix strategy by sales territory to senior management; these recommendations were subsequently implemented. JOHNSON & JOHNSON, INC., Ethicon Division - Somerville, NJ (1991-1994) Recognized twice with company’s top achievement award, Johnson & Johnson’s Excellence Award in 1993 and in 1994. Senior Planning Analyst (1993-1994), Planning Analyst (1992-1993), Planning Coordinator (1991-1992)
Managed a one year project to convert all packaging and labeling of 1,200 products for four international markets. Developed and managed the execution of all inventory, production, and purchasing plans for the products and their raw materials. Increased customer service level from 90% to 98% (goal was 95%).
Designed and developed a new product quarantine process which reduced the risk of releasing defective products and increased overall efficiency. Recognized by Senior Management for this new process.
Developed and led the execution of numerous production/inventory plans to launch new products well as backorder recovery plans.
JOHNSON & JOHNSON, INC., Consumer Products Division - Skillman, NJ (1990 internship) National Planning Intern (Offered full-time position with Company after completing internship) EDUCATION
COLUMBIA BUSINESS SCHOOL - New York, NY (1994-1996) M.B.A., Marketing and Management of Organizations, May 1996. PENNSYLVANIA STATE UNIVERSITY - University Park, PA (1987-1991) B.S., Business Logistics, Emphasis in Psychology, May 1991. Dean's List. ADDITIONAL EXPERIENCE / COMMUNITY SERVICE
CHILDREN’S AID & FAMILY SERVICES (CAFS) - Paramus, NJ (2008-Present) Offices Held: Member of the Board of Trustees, Special Events Planning Committee
Review and approve the CAFS’ resources, programs, and overall strategy.
Dramatically increased support for CAFS by connecting numerous donors from Franklin Lakes, NJ.
Assisted in planning and executing five fundraisers. Raised $215,000-$260,000/event; 300-400 attended. BRV SHARMA FAMILY FOUNDATION - River Vale, NJ (2005-Present) Member of the Board of Directors
Assist in identifying and allocating funding to several charitable causes and institutions.
Manage relationships with these institutions.
Charities funded include Children’s Aid and Family Services, programs for New York City shelters, South Asian Studies programs, local high school college scholarships, and a primary school and clinic in India. NEWCOMERS & NEIGHBORS OF FRANKLIN LAKES - Franklin Lakes, NJ (2003-2015) Offices Held: Member of the Board of Directors, Vice President, Treasurer, Chair of Community Service Committee
Organized & led numerous town wide charitable events including: Art Auction Fundraiser for CAFS, Casino Night Fundraiser for Emmanuel Cancer Foundation, events/drives for CAFS’ group homes and for foster parents
Contact this candidate