MARC A. FARRIS

**** *** **** *** ***** Rosa, CA *5409

707-***-**** acsr0w@r.postjobfree.com

Dear Sir / Madam:

In the interest of establishing employment with your organization, I have enclosed my resume for your review.

Details of my background in management and accomplishments will reveal my motivation and integrity to meet the challenges of a demanding position, and to also become an asset to your firm.

I would appreciate your review of my resume. If a position needing a professional with my qualifications is currently available, or if you anticipate an opening in the near future, I would welcome a personal interview.

Please feel free to contact me at any time at the above number. I am available at your convenience.

Thank you for your time, consideration, and forthcoming response.

At Your Service,

Marc A. Farris

MARC A. FARRIS

5116 Oak Park Way Santa Rosa, CA 95409

707-***-**** acsr0w@r.postjobfree.com

Executive Certifications with Starwood, IHG, Radisson, Best Western, Choice, Extended Stay and Hilton Hotels.

Energetic self-starter with comprehensive knowledge of the policies, procedures, processes required to drive sales and profitability, building customer-focused employees while achieving organizational and customer objectives.

Demonstrated record of success in achieving financial, STR, customer service and associate opinion results to predetermined goal.

Proven track record to execute corporate, owner and brand initiatives.

Proven skill set in building strong teams and developing direct reports and other associates.

Provide timely, direct, complete and actionable feedback to others.

Excellent oral, written, presentation and public speaking skills. Ability to identify message points and messaging opportunities.

Proactive, independent, forward-thinking, trustworthy, and a hands-on operations executive.

Demonstrated ability to skillfully shift between strategy and tactics and provide strong leadership to the organization.

Effective organizational and project management skills.

Strong, relevant and current knowledge of electronic media, public relations, sales, marketing, and positioning of independent and branded properties.

Proficient with Opera, Holidex, Medallia, Heartbeat, Market Metrix, ADP Timesaver, Epicor, ADP Select, Inform, Microsoft Office, Work Oasis, Epicor, Report Manager, FRX Webport, SharePoint, Social Media, Rubicon, Marketvision, STR and Hotelligence platforms.

Knowledge of economic and accounting principles and practices, P&L statements, operating budgets, forecasting, scheduling and financial data reporting.

Understand market dynamics, enterprise level objectives and important aspects of the hospitality business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, and develop strategies and plans.

Consistently exceed goals and quotas utilizing impeccable standards and service expectations.

EXPERIENCE

SILICON VALLEY MANAGEMENT, STARWOOD HOTELS 7/14 to Present

San Jose, CA GENERAL MANAGER, SHERATON HOTEL SAN JOSE

• Responsible for the marketing, revenue management, human resources and operations for this 218 room full service Sheraton Hotel with over 10,000 square feet of conference space.

• Increased GEI index 2.5 points in 60 days via several aggressive initiatives for service, delivery and recovery including direct and hands on training.

• Restructured food and beverage management and menu selections, resulting in a positive 26% profit variance in 90 days.

• Successful in shifting market share from the competition coupled with implementing enhanced revenue management initiatives, resulting in significant RGI growth.

• Developed and executed property budgets and marketing plans.

• Recognized by Starwood Area Director for overall performance results during initial 90 days.

FUSION HOSPITALITY 6/2013 to 7/14

Memphis, TN OPENING GENERAL MANAGER, CORPORATE DIRECTOR of FOOD and BEVERAGE

Completely responsible for the opening of a full service, atrium style Holiday Inn & Suites combined with the entire food and beverage operations for 8 hotels and one free standing Italian restaurant.

Implemented and monitored company and brand policies and initiatives combined with labor costs and inventory controls.

Created internal control audits and property audits for all properties.

Reported directly to the owner of multiple properties and supervised all managers and staff.

Decreased controllable costs through Procurement initiatives and vendor relations.

Responsible for catering and restaurant menu creation, preparation and implementation combined with Brand and Food and Beverage Standards.

Subsequent to 60 day opening, Q.A. score of 99.89, 5 Circle Trip Advisor ranking with a 99% recommendation status, and 4.9 star out of 5 star Brand ranking.

Ranked #2 out of 734 Holiday Inns for 3 month rolling OSAT coupled with a top 3% F&B OSAT ranking.

Relocation to California due to spouse’s promotion within the medical field.

BLACKSTONE GROUP/ Extended Stay Hotels 6/2003 to 6/2013

Atlanta, GA,Tampa, FL REGIONAL DIRECTOR of OPERATIONS & SALES

Recipient of Sales & Operational Excellence Awards 2005, 2006, 2009, 2012. President’s Award 2008, 2009, 2012. Region of the Year Award 2010, 2011.

Guest Service Task Force Chairman 2005, 2010.

Completely responsible for 18 Extended Stay Hotels consisting of 4 Brands and over 2,000 guest rooms; supervised 280 associates while generating over $26 million annually.

Increased regional RevPAR 12.9% in 2011 and 11.6% in 2012 and consistently outperformed each market’s competitive set.

Successful in exceeding company standards, GOP margins and controllable expenses by conducting regional meetings combined with developing and monitoring initiatives.

Toured and visually inspected properties on a daily basis. Monitored property condition, cleanliness, cost control, and quality of product and service throughout hotels.

Coordinated and worked with Operations Management team, Sales team, and Marketing team in the coordination of sales efforts, sales blitzes and targeted advertising efforts.

Monitored financial performance on a daily, weekly, monthly, and quarterly basis to ensure revenue and flow through objectives are being achieved. Analyze P&L's to verify accurate financial representation.

Interviewed, hired, trained, recommended performance evaluations, resolved problems, provided open communication, and recommended discipline and/or termination when appropriate. Developed and delegated improvement plans for operation and review performance of management team. Administered the quality process to ensure customer satisfaction by consistent delivery of both product quality and service.

RADISSON HOTEL & CONFERENCE CENTER 10/2001 to 6/2003

Atlanta, GA GENERAL MANAGER

Successfully directed this 222 room, full service hotel with 14,000 square feet of conference space.

Increased sales by monitoring reservations trends coupled with yield management techniques and marketing plans, maximizing occupancy and RevPAR to a record level.

Managed relationships with decision makers at top accounts.

Analyzed P&L statements and STR reports into monthly management reports.

Implemented daily payroll reports, purchase order system, perpetual inventory, floor limits, credit limits, detailed room inspection, preventative maintenance program, service training and enhanced communications with all departments.

Redeveloped catering and restaurant menus resulting in increased efficiency and profit margins.

Streamlined and automated the sales office, resulting in increased productivity.

Increased service and delivery by direct training and staff monitoring.

PREVIOUS EMPLOYMENT

HILTON HEAD HOTEL GROUP, LLC REGIONAL DIRECTOR of OPERATIONS 03/98-10/01

RED LION PLAZA HOTEL & CONFERENCE CENTER GENERAL MANAGER 03/94-03/98

RAMADA AIRPORT PLAZA HOTEL EXECUTIVE ASST GENERAL MANAGER 03/91-03/94

RADISSON HOTEL CLEARWATER ASST GEN MGR/ DIRECTOR OF FOOD & BEVERAGE

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