Marketing Sales

MICHAEL C. GUEST

* ***** ****, **********, ******* 35242

205-***-**** *************@*****.***

Marketing Director: Business Development and Marketing

Seasoned executive leader with over 25 years combined experience profitably impacting corporate performance through successful and innovative marketing strategies in order to achieve and exceed sales objectives. Responsible for establishing strategic partnerships with Fortune 1000 corporations, growing revenue streams and delivering of top quality services. Areas of expertise include:

New Business Development Account Management Channel Development Market Penetration

Infrastructure Alignment Marketing Solutions Lead Generation Contract Negotiations

Proposal Development Account Acquisition Program Management

Strategic Planning Product Launches Client Relations Team Leadership

PROFESSIONAL EXPERIENCE

GUEST ASSOCIATES INC., Huntsville Alabama 1998-Present

Marketing and business development consultants serving a diverse national and international client base with five (5) regional offices covering commercial and government markets.

Chief Executive Officer: Director of Marketing & Strategic Development

Directing and leading a team of subject-matter experts (SME’s) comprised of in-house consultants and industry professionals specializing in diverse technical fields such as aerospace, aviation, information technology, electronics and healthcare. Leading the development and implementation of client business and marketing plans, researching and analyzing market trends, identifying new projects, and positioning clients to capitalize in their respective market segments. Key duties include: Coordinating meetings and briefings with prospective client customers and government representatives, mediating and acting as liaison between overseas clients and the U.S. Government and State Department, assisting with import/export (ITAR) regulations and technical data export licenses and assistance agreements (TAA’s) Initiating dialog with prospective customers, assessing near-term and long-term needs and presenting client capabilities and synergies. Assisting clients with acquisition and merger target identification and analysis, researching and sourcing potential targets, identifying and approaching potential investors and venture capitalists. Additional internal duties include: Managing financial and legal administration of company, writing and negotiating client and consultant contracts, overseeing compliance with all federal government requirements. Notable milestones include:

Increased one client’s annual sales average from $35M to over $60M within 5 years.

Responsible for award of a $300M+ contract to one aviation client.

Led Guest Associates from negative cash flow in 2001 to profitability in only 2 years.

More than doubled company revenue from $600K to $1.3M in 5 years and led company to annual revenue of over $2.0M in recent years.

Successfully competed for and won highly competitive and sought-after new government contracts for multiple aerospace and DOD clients.

Designed seminars for Small Disadvantaged Business and Section 8(a) companies to promote trade between the Federal Government and minority-owned businesses.

Recognized in 2009 as an Industry Expert in Marketing and Business Development for Cambridge Publishing’s Top 101 Industry Experts.

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COMFORCE CORPORATION, Birmingham, Alabama 1997-1998

Leading provider of contingent staffing, IT consulting and HR outsourcing solutions to Fortune 1000 and emerging growth companies.

Technical Recruiter and Marketing Representative

Managed screening and recruitment of computer programmers and IT specialists utilizing internet search tools (a relatively new technique at the time) Prospected for suitable candidates, developed evaluation and qualifying processes and negotiated with prospective candidates. Ensured compatibility and competency of COBOL, DB2, CICS, JCL programmers and UNIX system administrators. Maintained job openings at numerous IT posting sites including Dice, Career Mosaic and Jobs for Programmers. Specialized in subcontracting to BellSouth, Blue Cross & Blue Shield and Brunos Supermarket chain.

Helped increase company revenue by 15%.

Initiated branch use of IT search engine tools Dice and Software Contractors Guild to source IT candidates, a method eventually adopted as standard company policy.

ALLEGIANCE TECHNOLOGIES, Birmingham, Alabama 1996-1997

IT consulting firm specializing in short-term contingency staffing solutions.

Vice President of Marketing

Led account management for start-up consulting company offering outsourced staffing solutions and presented technical personnel to local businesses and organizations. Attracted blue-chip clients including Blue Cross & Blue Shield, SunGuard, EBSCO and Ryder Logistics through development of marketing strategies and networking. Grew revenue stream by establishing new accounts and expanding number of staff placements. Developed new recruitment screening methods, enhancing the quality of successful applicants and resulting in greater client satisfaction.

Increased company revenue by approximately 25% within 12 months.

Established new relationship with Blue Cross & Blue Shield of Alabama, placing 6 mainframe programmers within their data processing department.

GUEST INTERNATIONAL INC., Huntsville and Birmingham, Alabama 1990-1996

Entrepreneurial management and consultancy firm which owned and operated a restaurant, a printing business and an art and gift retail business.

President

Managed and directed all operations of three retail-oriented businesses in North Alabama. The first business was a Blimpie Sub Sandwich Shop located in the 5 Points business district of Huntsville, AL. In addition to managing all day to day operations of the restaurant additional responsibilities included selling franchises in Madison County and managing the advertising cooperative involving evaluation and purchase of all media including television, radio, billboard and print. Successfully sold and oversaw operation of two franchisees in the Huntsville area for four years. The second business was a printing and copy facility called Accu-Print located in the Roebuck area of Birmingham, AL. Duties included all oversight and management of two full-time employees and developing an outside sales campaign. Additional duties included purchasing all paper inventory and negotiating leases on

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MICHAEL C. GUEST Page 3 *************@*****.***

all copy machines and high-speed printers as well as handling maintenance on AB Dick Offset printing press. The third business was a retail art & gift store called Artitudes located in the Galleria Mall in Birmingham, AL. Duties included managing a full and part-time staff of between 5 and 8 employees, administering and managing all legal, financial and HR duties and designing and buying all advertising and media. Successfully managed all businesses from start-up to profitability while developing new markets and increasing profitability.

EDUCATION

Bachelor of Arts in Social and Behavioral Sciences

With a double major in Business Administration

(University of Alabama at Birmingham)

AWARDS & RECOGNITION

Featured in Entrepreneur Magazine’s Year End Franchise and Business Opportunity Issue (1992) as an “up and coming” Entrepreneur

Featured in Cambridge Publishing’s Top 101 Industry Experts (2009) as a subject-matter expert in Marketing and Business Development

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