Sales Marketing

Susan E. Lamond

*** ***** ****** **********, ** *2050

781-***-**** ***********@*****.***

MEDIA SALES EXECUTIVE

Search Engine Optimization Marketing Solutions Account Management Business Development

Exceeds sales goals by utilizing innovative marketing strategies, applying media expertise, networking among longstanding industry contacts, and developing new business.

Google Certified (AdWords/Analytics) and proficient in all Microsoft programs, Constant Contact, all social media, and Salesforce.com.

PROFESSIONAL EXPERIENCE

Dex Media Sandwich, MA

MEDIA CONSULTANT (2012-2015)

Outperformed sales objectives at the nation’s 5th largest integrated media marketing company through meticulous attention to fundamental sales processes, managing hundreds of accounts, and penetrating untapped markets.

Increased digital marketing and consistently held top 5% position among over 2300 sales people nationwide.

Ranked in top 10 in the US as the leader in sales of new product roll-outs.

Ranked #3 in the northeast for overall sales and continuously earned bonuses.

Maximized client’s return on marketing investment by elevating competitive edge and increasing profitability.

Applied media expertise in internet optimization, text marketing, reputation monitoring, web design consultation, and profile writing to create and manage a customized marketing campaign.

Conducted ongoing analysis and proposed individualized services to assure maximun findability of organic search results.

Marty’s GMC Kingston, MA

MARKETING MANAGER (2009-2012)

Created and implemented online presence and conducted exceptional customer relations to build and manage an on-line identity that resulted in consistent sales growth for Massachusetts’ #1 GMC dealer.

Created social media strategy, developed content, and managed website utilizing Facebook, Twitter, and YouTube

Via Constant Contact wrote on-line newsletter and conducted data-mining to target specific audiences for e-blasts.

Generated leads for Sales Department by initiating Refer-a-Friend Program and cross-selling service and sales by phone.

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Susan Lamond

933 Ferry Street Marshfield, MA 02050 781-***-**** ***********@*****.***

Creating Marketing Results Plymouth, MA

SALES (10/2008-9/2009)

Utilized exceptional client service skills to sell booths to exhibitors for a variety of trade shows in the Boston area by following up on industry leads and cold calling.

Managed operations as point person on events.

Secured sponsorships for America’s Hometown Thanksgiving Parade floats.

PRW Associates Delray Beach, FL

SALES (2002-2006)

Sold upgrades on existing vacation time shares and achieved success rate that far-surpassed company expectations.

Coordinated showings according to geographic region by phone and collaborated with on-site Sales Team to close deals.

Marketing Models Boston, MA

SALES MANAGER (1997-2000)

Sold statistical analysis to large corporations to assist in identifying target markets.

Managed Sales Team and implement training programs.

Landed large corporate accounts and consistently exceeded sales objectives for this business analysis and management consulting firm by delivering presentations, collaborating with Analysts, and cultivating client relationships.

VOLUNTEER EXPERIENCE

Played a key role in the founding of Soul Sisters, a highly regarded non-profit organization that has raised over $400,000 for charity and donates 95 cents of every dollar by streamlining costs, enlisting volunteers, negotiating contracts, and soliciting contributions.

Raised over $20,000 in just 3 weeks by planning and executing a neighborhood 5K race.

Coordinated town-wide cookie sale for Girl Scouts of America.

Coached Kingston Youth Sports Organization soccer.

Planning high school reunion for over 150 guests.

EDUCATION

Northeastern/ University College Boston, MA

BUSINESS ADMINISTRATION

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