Data Analyst

Jessica Steve

**** **** ***., ***. *, Cincinnati, OH 45208 330-***-**** *************@*****.***

DATA ANALYST

Hard working data analyst with experience in developing Marketing Mix Modeling projects for industry. With a strong background in mathematics, ably analyzes and interprets analytics for clients and clearly presents results. Advises colleagues and clients of the impact of various marketing techniques on sales, providing opportunities for companies to optimize advertising and promotional tactics by forecasting results. Expert communicator and problem solver. Ideally suited for a position in data analytics.

TECHNICAL PROFICIENCIES

MS Office Suite

Adobe InDesign

Photoshop

SAS and SPSS

Adobe Illustrator

Dreamweaver

MATLab

Adobe Fireworks

R Programming

EDUCATION

Master of Science – Applied Mathematics, 3.35

University of Dayton, Dayton, OH, 2014

Coursework: Complex Variables, Real Analysis, Advanced Differential Equations, Numerical Analysis, Linear Algebra

Bachelor of Science – Mathematics, Minor in Business Administration, 3.775

Wheeling Jesuit University, Wheeling, WV, 2012

Honors: Magna Cum Laude, Presidential Scholarship, Athletic Scholarship, Fr. Pedro Arrupe Scholarship, Alpha Sigma Nu (Jesuit Honors Society), Kappa Mu Epsilon (National Mathematics Honor Society), Dean’s List

PROFESSIONAL EXPERIENCE

CUSTOM ANALYTICS, NIELSEN (Formerly The Modeling Group (TMG)) Cincinnati, OH Jun 2014-Present

Analyst

Perform client data analysis to develop insight creation and Marketing Mix Modeling (MMM) utilizing Nielsen Mix. Participate as a team member in the process of developing valuable data for clients. The process includes:

oInitial “kick off” meeting with client team to garner client questions for which the process will provide answers

oData collection, where data is retrieved from most recent advertising efforts (TV, print, banner ads, broadband videos, etc. The information is then organized and verified

o Process and format data, then load into the Nielsen Mix platform (run on Statistical Analysis System (SAS). Adjustments are made to weights and variable priors to achieve the best fit for the desired results based on spend, timing, quality, and other economic factors

oFollowing modeling, a PowerPoint deck is built for the final presentation that include custom slides for client-specific results

oFinal presentation includes the story behind the results as well as insights into what worked well

oSimulations are then prepared utilizing the same platform to gain insight into future forecasts

Ensure positive client satisfaction throughout projects in collaboration with manager and colleagues. Continually provide actionable insights and on-time delivery.

Key Accomplishments:

Sole analyst for Marketing Mix Modeling projects for P&G product advertising for Head & Shoulders and Bounty. Compiled information for the brand teams at P&G resulting from MMM projects, including insight and feedback on recent marketing campaigns along with needed adjustments in future marketing programs.

UNIVERSITY OF DAYTON, Dayton, OH Aug 2012- May 2014

Graduate Assistant, Pre-calculus Instructor

Instructed undergraduates in several classes of 40-45 students. Tracked student progress through grading homework, quizzes, labs, and skills tests. Managed grade book for all classes. Designed curriculum and developed course objectives, lessons, and evaluation methods and criteria. Established clear expectations and class protocols, creating positive, productive learning environments. Scheduled and conducted weekly study sessions and established office hours to assist students in need of additional guidance. Collaborated with Associate Math Professor to assist in proctoring quizzes and exams.

Key Accomplishments:

Assisted a statistical consulting firm at the University in research and analysis by: developing surveys, observing results, conducting several analyses on results, and presenting final conclusions to clients.

ELLWOOD QUALITY STEEL, New Castle, PA Summer, 2012

Accounting Clerk

Under the supervision of the Assistant Controller, prepared monthly and semi-annual closing reports. Provided administrative support to staff, including: record maintenance, filing, and various clerical duties.

Key Accomplishments:

Collaborated with the Assistant controller in managing scale reports for steel scrap logs.

VOLUNTEER ACTIVITIES

Nielsen, WIN (Women In Nielsen)

“Adopt-A-Class”, pen pal program

“The Giving Fields” (http://freestorefoodbank.org/programs/givingfields/) Fresh Produce for Food Banks

“Tender Mercies” (http://www.tendermerciesinc.org/) Homeless Program

Participate in charitable 5Ks and Walks (March of Dimes)

Intramural Sports

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