Social Media and Digital Marketing
Resume:
PROFESSIONAL PROFILE
Innovative marketing professional with a proven record driving revenue gains and brand awareness through intelligent and creative use of social media. For Example – increased traffic to my current employers’ website 36% via social media strategy utilizing Instagram, Twitter, and LinkedIn. Also Improved bounce rate from 77% down to 39%
Personal Traits: Positive, enthusiastic, honest, tech savvy, reliable (exceptional attendance and punctuality) detail-oriented, analytical yet creative with an excellent work ethic and an excellent ability to adapt easily and handle fast-paced environments. Learn more about me at www.sarahstutsman.com or follow me on Twitter (@S_L_Stutsman)
Skills:
Account Management
Project Management
Market Research
Business Development
Media Planning & Buying
Google Analytics
Wordpress
Hootsuite
Sales
SEO / SEM
Google AdWords
Digital Asset Management
Creative Writing
Cision
Recruiting
Facebook Advertising
Adobe Creative Suite
Copywriting
Periscope
Video Production
Brand Development
Product Marketing
CAREER HISTORY
NEXT MEDICAL STAFFING, DAYTON, OH 02/2015 – 11/2015
Marketing Manager
Initially hired as a recruiter tasked with increasing the number of working health providers, Quickly introduced management to social media marketing and applied expertise to generate thousands of new leads and source higher quality applicants. Promoted shortly thereafter to develop and manage all social media, marketing, and SEO / SEM related projects and tasks.
Sourced hundreds of new leads utilizing social media resulting in 18 new contracts in a single month pushing the number of working healthcare providers to over 100. Generated $580,000 worth of revenue in my first 6 months.
Launched the company’s’ first blog via Wordpress. Focused topics on travel healthcare services and jobs targeting nurses, physicians, and advanced practice practitioners.
Created and Developed Facebook page which now has over 2k organic likes, persuaded company to utilize social as a means of effective applicant sourcing and recruiting.
Established Twitter page and quickly grew following of over 1,000 encouraged contracted clients to participate in creative online promotions.
Produced series of promotional videos for visually stimulating content on company’s YouTube Channel.
Organized events, promoted a charitable company image, Periscoped community and volunteer functions such as the 5k Color Run and Making Strides Against Breast Cancer Walk.
GRACO AEROSPACE, FT. WORTH, TX 01/2013 – 01/2015
Digital Marketing Coordinator
Recruited to directly assist the Director of Marketing and assist with developing an online marketing strategy and eCommerce platform for the government & military grade aerospace and aviation industry
Successfully created one of the most popular aerospace blogs in the market. Built a subscriber base of 2,300+ within the course of 6 months.
Played a key role in developing online product catalog and eCommerce platform for the purchase of military grade spec aerospace and aviation parts.
Developed comprehensive e-mail marketing strategy, built email subscriber list up from 230 to 2,600 with an average click rate of 6.9%
Created media calendars & syndication schedules for content on social pages that promoted user engagement, and increased number of LinkedIn Followers from 13 to 800+
Optimized & managed company website, online media, landing pages, and eCommerce, increased site traffic by 32%
TEXAS HEALTH RESOURCES, ARLINGTON, TX 08/2011 – 01/2013
Public Relations Associate
Recruited post-college to promote and maintain a prestigious and reputable name in healthcare and within the community.
Recruited Top Medical Professionals at Trade Shows, Gala’s, and other Marketing and Community events.
Executed assigned marketing and PR tactics including media buying, copy writing, press releases and bios, e-mail campaigns, event planning and community outreach.
Orchestrated community events and guest speaker appearances
EDUCATION
THE UNIVERSITY OF TEXAS AT ARLINGTON
ARLINGTON, TX • Duration of Study: 08/2007 – 05/2011
BACHELOR OF ARTS (B.A.) COMMUNICATION STUDIES
Minor in Public Relations Graduated May, 2011
G.P.A 3.57 out of 4
DUKE UNIVERISITY – (Online) Digital Media and Marketing Certificate – In Progress
VOLUNTEER WORK
THE AMERICAN RED CROSS - Disaster Relief Aide
THE HUMANE SOCIETY OF NORTH TEXAS - Offsite Adoption Volunteer
UNITED MULTICULTURAL FILM FESTIVAL – Volunteer
FREELANCE PROJECTS
SCREENWRITING STAFFING - Content Specialist - 03/2013 - Current
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