Customer Service Marketing

DAVID C. ARCIERO

***** *. ******* ***. ***: 702-***-****

Henderson, NV 89052

Skype; dcalvc ******@*****.***

Executive Management

Casino/Hotel Operations

Summary of Qualifications:

Established executive with refined leadership skills; an extensive background within the casino and hospitality industries; and 12+ years of experience across the following broad-based competencies:

Advertising and Promotions● Special Events ● Casino Marketing ● Public/Media Relations● Loyalty Programs● Players Club Operations● Email/Data Base Marketing ● Casino Revenue Optimization ● Copywriting/Collateral Development ● P&L Strategies ● Multiple Facility Management ● Brand Awareness ● VIP Operations ● Asian Junket Agents ● Player Development ● Budgeting and Cost Controls ● Marketplace Positioning● Hotel Operations● Staff Training/Supervision ● Slot/Table Games Management

Expertise in the full promotions, marketing operations plan life cycle from concept through execution. Skilled in the concurrent management of multiple internal hospitality business units. Intuitive ability to streamline operations.

Highly experienced in administering up to $12M+ budgets and directly supervising up to 1000 staff engaged in diversified casino, hotel, restaurant, media production, entertainment, sales/marketing, marina and RV functions.

Comprehensive background in conceiving and implementing highly successful promotional campaigns resulting in significant increases in revenue, occupancy, memberships, visitors and revenue. Proactive leader and conceptual thinker able to think outside the box.

Quick study with an ability to rapidly achieve organizational integration, assimilate job requirements and employ new ideas, concepts, methods and processes.

Energetic and self-motivated team player and coach. Effectively manage multiple, concurrent and senior-level responsibilities. Skilled in executing direct mail, internet telesales and media promotional initiatives.

o

Professional Experience

CICILIA HOTEL & SPA, Da Nang, Vietnam 4/2015-10/2015

Pre-Opening General Manager (Completed pre-opening)

Creating standard operating procedures for all departments. Also enhancing and improving, sales, marketing and room divisions. Overseeing finance, customer service and ensuring the resort delivers the highest level of customer service possible. While training, coaching, and mentoring of employees. Significant Achievements: Created and implemented key department SOP’s to include sales and marketing. Produced 100% occupancy for grand opening with online travel sites and key SE Asian tour operators.

FIESTA CASINO & HOTEL, Las Vegas, NV 7/2014 to 2/2015

Director of Casino Marketing Responsibilities: Manage Marketing/Casino Host team, overseeing loyalty program, ensures completion of departmental casino marketing objectives in the following areas: Finance, Administration, Accounting, Human Resources, etc. In conjunction with Financial Planning & Analysis, develops strategic plans, forecasts, and methodologies for analysis that assist in achieving both property and company financial objectives. Significant Achievements: Recaptured lost revenue streams through telemarketing and creative marketing. Increased direct mail response by 5% with a more targeted campaign within the local Las Vegas/Henderson market.

LE MACAU HOTEL & CASINO, Bavet, Cambodia 4/2013-4/2014

Casino General Manager (Contract position)

Overseeing all departments including casino/hotel marketing, sales, entertainment, finance and all revenue streams, managing all facets of the casino and VIP/Asian operations, to include a staff base over 1000 across all departments. Responsible for pre-opening logistics, budgeting, forecasting and capital expenditure for a 50M expansion project. Significant Achievements: Hit 100% of the revenue targets set for the first 90 days while increasing revenue by 20% from previous 90 days. Also established relationships resulting in signed contracts with many key SE Asia tour operators. Representing key Corporate and Leisure feeder markets.

SAVAN VEGAS HOTEL & CASINO, Savannakhet, Laos 1/2012-12/2012

Director of Casino Marketing (Contract position)

Responsible for providing strategic leadership for Hotel and Casino marketing and player development programs. Works with the Executive Management Team to establish short and long-range marketing, advertising and promotional strategies. Ensures all marketing programs are effective and within established budgeted guidelines. Managed 10 sales offices throughout Southeast Asia.

Significant Achievements: Implemented a direct marketing campaign in first 90 days that increased average slot machine daily win by 15% and table games revenue by 5%.

SUGAR BEACH CONDOMINIUM/RESORT–St. Croix, U.S.V.I. 5/2010- 12/2011

Marketing Analyst (Contract position)

Providing hands-on reporting and recommendations as it relates to marketing, promotional opportunities, enhancing resort, restaurant awareness, and improving the overall customer experience.

Create actionable business recommendations that are supported by quantitative evidence, achieved through owners and investors collaboration, and fully vetted prior to executive review.

Focus on continuous improvement by constantly looking for ways to drive efficiency analyzes and acts on daily reports including revenue, profit/loss, and daily labor optimization and operating costs to increase revenue opportunities.

Work closely with vendors and suppliers by providing analytical support for F&B, Retail and Media divisions in regards to operational performance (i.e. inventory, cost of goods sold, customer foot traffic, and sales promotions). Significant Achievements: Increased occupancy and ADR by 5 % with email marketing campaigns and contracting with on line travel sites.

KONOCTI VISTA CASINO RESORT/MARINA & RV PARK – Lakeport, CA 8/2006 – 11/2008

Director of Marketing

Supervise 30+ hotel, casino, graphic media, marina and RV park staff. Manage player’s club operations, direct marketing, the player database, media programs and agency/vendor relationships.

Spearhead all marketing initiatives including advertising, public relations, promotions, entertainment and customer development. Conceive, create, develop and disseminate sales/marketing collateral.

Significant Achievements: Planned and executed promotional campaigns resulting in a 30% increase in visitor volume, a 20% increase in RV Park and hotel occupancy, and a 15% increase in gaming activity. Increased new players club signups 50% within 90 days.

SAHARA HOTEL & CASINO – Las Vegas, NV 3/2004 - 8/2006

Marketing Manager

Designed, produced and executed a strategic hotel marketing plan to achieve desired revenue goals. Orchestrated development and maintenance of marketing database systems.

Directed an internal advertising agency, players club, host program and three entertainment venues.

Monitored computerized direct marketing campaigns, ad placement and public relations initiatives.

Significant Achievements: Successfully increased visitors 30%, gaming 15% and advertising savings 20%.

Managed activities and instituted programs to increase volume and revenue.

Education

Bay State College – Boston, MA A.A.S. in Travel & Tourism Minor: Marketing

Oxford Seminars/UNLV-Las Vegas, NV Certified ESL Teacher (English Second Language)

Contact this candidate