Sales Manager
Resume:
FERNANDO SABATES-AYSA, BA, MSC
Toronto, Ont.
M2N 5K9
Cell: 810-***-****
********.*******.****@*****.***
Academic Qualifications
University Anahuac, México City - 1997
Master of Engineering Science
Comprehensive program in collaboration among Mexico’s three top universities; University Anahuac, University Iberoamericana, & Institute Technological of Monterrey
University of Anahuac, México City - 1994
Bachelor of Business Administration
Member of the Alumni Society
Related Skills and Experience
Experienced and versatile executive with experience in marketing, sales, finance and engineering
International experience with GM – various assignments in México, Canadian and US organizations
Led the successful introduction of the Chevy Special Edition in México
Fluent in both Spanish and English
Managed the Introduction of Fiat, Alfa Romeo, Pontiac and GMC brands into the Mexican market including product selection, market placement and dealer selection
Supported GM Canada through bankruptcy process and re-emergence
Managed the GM Canada reduction in Canadian brand offerings, dealer restructuring, and headcount reductions
Software Capabilities
SAP
Microsoft Office Applications
Hyperion
Windows NT and UNIX OS
AutoCAD
Employment History
General Motors Company. – Detroit, Mi.
Strategic Director – Rental Operations, General Motors Co. March 2015 - Present
•Lead rental sales team that generates approximately $9.0 billion in sales revenue
•Head of negotiations of ~300,000 vehicles with the three largest GM customers -Avis, Hertz and Enterprise in the US
•Implement during 2015 CY a new plan to at least achieve planned rental volume while improving $262.0 million in profits
•Improve used car values by creating a “share car model company” to further improve profitability and better administer GM’s used car inventory
•Achieved 20% more volume vs plan
General Motors Company. – Grand Blanc, Mi.
Channel CFO, GM Co. October 2013 – March 2015
•Developed 5 yr. revenue growth plan for ACDelco and GM parts
•Led the development and implementation of new terms and conditions for ACDelco distributors
•Developed an accounts receivable factoring program for a key customer to maximize cash flow
•Implemented Product Profitability report by Line to provide Product Line Managers with timely and detailed financial information
General Motors of Canada Limited – Oshawa, Ontario
Comptroller, GMCL February 2008 – October 2013
•Launched new re-marketing strategy for lease and rental returns to increase residual values and maximize revenue
•Led negotiations with two major Canadian banks to secure $2.0 billion for GM dealer wholesale funding and exclusive retail financing
•Completed successful negotiations with Ally Canada to manage the termination of their wholesale finance business and directed the execution of the agreement
•Led transfer price negotiations with global GM entities for parts and vehicles
•Negotiated and executed agreement with Financial-Linx to re-introduce leasing for Buick and Cadillac
•Negotiated and executed auto finance subvention agreement with TD bank
•Managed $1.7 billion annual sales allowance budget for GM Canada
•Managed budget, forecast and month-end reporting for GMCL to GMNA, NYTO and Canadian government
•Supported GM Canada through ‘Fresh-Start’ accounting process after bankruptcy
•Managed GM Canada through the termination of the leasing program in 2008 and introduction of extended term financing
•Supported GM Canada through the parallel paths towards bankruptcy and bankruptcy aversion, successfully avoiding bankruptcy for GM Canada
–Completed Canadian dealer restructuring project by reducing the dealer network by 40% across Canada
–Collaboration with GMAC to avoid wholesale floor plan loss of $2B for the Canadian dealer network
–Led Sales, Service and Marketing restructuring resulting in a 40% reduction in headcount
General Motors of Canada Limited – Oshawa, Ontario
Comptroller, Service and Parts Organization January 2007 – February 2008
Implementation of contribution margin metric for the parts organization
Managed all of the Product Distribution Centers across Canada
Developed and implemented a new pricing system to track and monitor inventory costing and pricing to support month end financials
Introduced new product line with ACDelco specifically for non-GM application
General Motors de México – México City, México
Cross Brand Manager, Marketing January 2005 – January 2007
Managed successful launch of the GMC and Pontiac brands to the Mexican market
Developed and executed a distribution strategy in the Mexican market that consolidated the network to three main outlets: Chevrolet stand-alone dealers, Pontiac/ Fiat, and Cadillac/SAAB/Alfa Romeo in order to maximize network efficiency
Responsible for achievement of budget targets and account alignment
Acted as a liaison for the plant on the North American Cost Council to implement cost savings initiatives and best practices
Responsible for effectively communicating financial outlook to staff and senior executives
General Motors de México – México City, México
Brand Manager Small and Compact Cars, Marketing June 2003 – January 2005
Responsible for the sales of 40% of GM México’s models
Acted as key contact with the advertising agency (McLaren-McAnn)
Led the successful launch of the Chevy C2s Special Edition
Led the successful launch of Chevrolet Meriva and Corsa that featured a sequential transmission that was new to the Mexican market
General Motors de México – México City, México
Price and Incentives Manager, Finance January 2000 – June 2003
Responsible for preparing price comparisons and price charts between GM models and competitors
Responsible for providing product line profitability with actual currency exchange and forecast scenarios
Led relationship with financial arm GMAC México for implementation of new programs
Responsible for reporting sales incentives and revenue accounting to GM North America Operations
Responsible for verification of vehicle prices in the system in compliance with SOX and corporate audit requirements
Responsible for employee vehicle sales program and company vehicle remarketing
General Motors de México – México City, México
Capital Forecast Analyst, Finance November 1997 – January 2000
Responsible for developing 5 year capital forecast
Prepared short term and long term cash flow planning for the plant
Participated in the establishment of GM Cayman Islands in order to minimize tax on export units
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