Sales Manager

MAHENDRA KUMAR

No ***, Choolai High Road,

*st Floor,Choolai,

Chennai – 600 112, India

E-mail: *************.**@*****.***

****************@*******.***

Mobile in India : +91-979**-***** / 984*******

I.OBJECTIVE

Accelerated growth towards a respectable position offering challenge and responsibility in sales & Marketing and play a vital role in Market Capitalization / Problem Solving / Commercial Objective / Public Relations, etc

Key Strengths:-

1.Strong Conceptual, Logical Communication, Interpersonal & Numerical Skills, Significant experience in sales & Marketing as well as managing long term Organizational & Client Objectives.

2.Experience in achieving large revenue / sales targets and in fulfilling high growth expectation. First hand expertise in handling Institutions, Wholesale & retail markets.

3.A self motivated and confident team player who is a quick learner.

4.Experience in recruiting, motivating and retaining small and big teams, operating independently in diverse markets and managing a distribution operation.

Total Work Experience : 29+ yrs

II. PROFILE SUMMARY

As a senior Sales and Marketing professional equipped with a graduate degree in commerce (B.Com Corporate) and 28+ years experience that encompass working in varied functions & geographical locations within India & Africa, with the last 10 years being spent in Kenya, my skill set and specialization incorporates a proven track record of successfully leading and building business operations into profitable enterprises by defining long and short term objectives, setting strategic direction and coordinating their rapid growth to achieve market leadership by sourcing new business avenues and scaling up for significant business impact.

Being a keen planner & strategist in managing business operations with focus on top-line & bottom-line performance complements my expertise in executing company’s mission & strategic direction for growth.

Strategic leadership, Result orientation, Drive for Results and Building a successful team are the identified core competencies, based on a 360-degree feedback.

III. PROFESSIONAL SKILLS

●Proficient in Research, Management, Analysis & Forecasting sales.

●Adept at Conceptualizing, Designing and Implement Sales strategies.

●Experienced in Capitalizing, Controlling and Servicing Customers.

●Conducted several local and door-to-door sales campaigns.

●Formulating, Benchmarking, Conducting & Implementing sales Training.

●Designing, Development & Implementing sales Force Appraisal Systems.

●Surveying, Analysing and Implementing Competitive Information.

IV. OVERALL EXPOSURE

●Overall Administration

●Sales Management.

●Marketing Management,

●Finance Management.

●Sales Promotions.

●Budgeting / Costing.

●People Management.

●Training & Development.

V. EMPLOYMENT HISTORY

September 2015 to date

General manager with Benze group of companies based in Chennai. Their business interests include family entertainment clubs, holiday resorts, media etc

August 2014 to August 2015

Senior Sales Manager with Aviva Life Insurance Ltd, a joint venture between the Dabur Group & Aviva Plc of UK with a heritage of over 300yrs.

After returning to India in July’14, joined Aviva Life Insurance at its Chennai branch with a mandate to recruit a team of insurance advisors and ensure they go through the necessary training as well as mentor them in generating insurance business.

October 2011 to February 2014

Business Head – Africa with MM Worldmart (E.A) Ltd, Nairobi, a subsidiary of the Government of India recognized Star Export & Trading house – MM Exports Ltd which is based out of Chennai, Tamilnadu, India, a diversified and progressive Business House with a turnover exceeding $100 M.

This company is a start up incorporated by myself early this year on behalf of the parent company in India. The company was set up to foray the group business into the African continent with its base in Nairobi

Responsibilities Included:

●Incorporation of the new entity while conforming to all statutory legal requirements as per Kenyan law.

●Liaising with HO to ensure that all necessary documents required for the incorporation process are received in time.

●Appointment of company auditor & tax consultant

●Appointment of C&F agent to clear all documents, samples and goods received from suppliers & HO

●Identification & finalization of Warehouse & Office.

●Appointment of all necessary support staff to assist in smooth functioning of the Kenyan operation.

●Participation in Bids & Tenders

●Participation in Trade Exposition to create a market awareness of the business entity

●Identifying and appointment of business associates in different African countries to source business.

●Setting up the business operations in general as a profit centre head.

From July 2007 to September 2011

General Manager -Sales & Marketing with Interior Evolution (K) Ltd, a company catering to the Construction& Hospitality Industry for the last over 4 decades in the supply of Architectural hardware, Carpets, Blinds etc.

Interior Evolution (K) Ltd, is a part of the Orbit Enterprises Group having considerable interests in Construction, Aluminium Glazing & Interior Fit-outs. This company represents many global companies and distributors for Architectural Ironmongery like automatic door closers, frameless glass doors fittings, patch fittings, sliding door gears, door handles, locks, etc from HALFELE Gmbh from Germany, Carpets from BRINTONS of UK and Standard Carpets of UAE, Curtain Rods, Blinds etc from SILENT GLISS of UK, Marmoleum Floorings from FORBO among others.

Responsibilities Included:

●Identifying new and upcoming projects in the field of construction.

●Liaising with key consultants like Project Managers, Architects & Quantity Surveyors to Identify Greenfield construction projects.

●Liaising with Contractors, Hotels & Government Institutions for business.

●Creating & promoting the Hafele range of Ironmongery for specification in future projects.

●Ensuring that Company's products are specified in project BOQ's.

●Follow through with contractors to ensure that they procure specified items from us.

●Liaising with Corporates, hotels, etc to increase business.

Achievements:

●Created & developed a brand awareness of Hafele range of Ironmongery, Furniture fittings, etc among key consultants like Architects, project managers etc as well as Contractors..

●Achieved major breakthrough in getting orders for Safaricom project, Aga Khan Academy project, Standard Chartered Bank regional HQ, UNON and Red Cross Hotel among others.

●Identified opportunities within the core markets to expand customers. Base and hence increasing the revenues.

From May 2003 – June 2007

Head- Sales & Marketing of Mavuno Fertiliser Division with Athi River Mining Ltd.

Athi River Mining Ltd, a public listed company on the Nairobi Stock Exchange and having factories at Athi River & Kaloleni, manufactures Cement, Fertilisers, Minerals, Lime, building products, etc. After Initially heading the Special product division catering to the construction industry, I was moved to head the Fertilisers division.

Responsibilities Included

●Recruitment and training of sales force.

●Building up the brand of Mavuno Fertilisers.

●Creating a network of distributors and dealers for the company's products.

●Creating and Implementing sales Force Appraisal Systems.

●Liaising with factory to manufacture client specific fertiliser blends.

●Creating New Institutional customers.

●Identifying and exploiting new markets and opportunities.

●Identifying and participating in tendering process.

●Reporting to the Senior General Manager.

Achievements:

●Effectively created a countrywide network of distributors and dealers to give a tremendous boost to sales.

●Increased business turnover multi fold from appx 400 MTPA to about 5000 MTPA over a 2 year span by increasing distribution base and customers.

●Successfully improved the bottom-line by increased revenues and profit margins.

●Increased revenues from appx Ksh.8 Million p.a to appx over Ksh.200 Million p.a by increasing selling price & thereby gross profits.

●Turned around a loss making division to profit of over 140 M within 2 years.

●Identified opportunities within the core market to expand revenues & thereby increasing the customers.

●Achieved major breakthrough by introducing soil specific & crop specific fertilizers to major clients like Mumias Sugars, Kenya Maltings Ltd, British American Tobacco, Mastermind tobacco, etc and ensuring continuous orders from them.

●Successfully introduced a special blend to large scale farmers that can increase crop yields.

●Created an awareness and demand for this unique product.

From May 2000 – April 2003

Worked as a General Manager with Win Enterprises Ltd – Chennai

Win Enterprises Ltd is part of the Chennai based CWMPL group which is involved in the transport sector besides Imports & Exports. It is involved in the importing and marketing of Modular carpet tiles from Mohawk, USA.

Responsibilities Included:

●Recruitment and training of sales force.

●Involved in creating a network of dealers for the company’s products.

●Creating and Implementing Sales Force Appraisal Systems.

●Liaising with Architects, Hotels & Government Institutions for business.

●Reporting to the Managing partner.

Achievements:

●Increased business by over 160% by increasing distribution base.

●Successfully appointed stockists and distributors to give a tremendous boost to sales.

●Identified opportunities within the core market to expand revenues & hence increasing the customers.

●Successfully organizing press launch to create product awareness.

●Established a direct sales team,

From April 1997 – March 2000

Worked as a Marketing Manager with Aluminium Combines, Chennai, which was distributor for architectural hardware from DORMA Gmbh of Germany.

Aluminium Combines is part of the Mohta group having considerable interests in Textiles, Plywood’s, Aluminium and Leather exports. This company was a distributor of automatic door hardware systems like Automatic door closer, Frameless glass door, patch fittings, sliding doors, revolving doors, shower cubicles, etc from DORMA Gmbh of Germany. Besides it was one of the leading Structural Glazing companies in Chennai.

Responsibilities included:

●Managing and motivating the sales team to achieve targets.

●Establishing a network of dealers to increase business.

●Liaising with Corporates, hotels and other institutions to increase business.

●Reporting to the Managing partner.

Achievements:

●Secured substantial orders for structural glazing from companies like Satyam Computers Ltd, Voltas, etc worth over Rs.20 million.

●Achieved major breakthrough in getting orders from Hotel Park Sheraton, Hotel Taj Connemara for Dorma products.

●Identified opportunities within the core markets to expand revenues and hence increasing the customers.

From April 1991- March 1997

Worked as Marketing Manager with Rakesh Interiors Pvt Ltd, Chennai, a major Interior décor firm.

Responsibilities included:

●Handling corporate clients in their service needs and monitoring the collections too.

●Liaising with Architects, institutions, aswell as other Interior decorators to increase business.

●Develop new & effective sales strategies for achieving budgeted targets.

Achievements:

●Helped in finalizing Interior contract valued at appx Rs.50 lacs from Mitsubishi Ltd, Chennai.

●Instrumental in bagging a major Interior Contract from Sumitomo Corporation, Chennai.

●Identified opportunities within the core markets to expand revenues and hence increasing the customers.

From November 1985- Feb 1991

Worked as Senior Sales Supervisor with Eureka Forbes Ltd, a TATA group company, with the debut launch of the Aqua-guard water purifier.

Eureka Forbes Ltd is the fastest growing Direct Marketing Co in India and is part of the renowned TATA group. It manufactures and markets Aqua-Guard online water purifiers and Euroclean vacuum cleaners, air purifiers, etc through direct marketing involving door to door sales.

Responsibilities included:

●Organising door to door sales of Aqua-guard water purifiers in Chennai.

●Recruitment & training of sales team to achieve team targets.

●Ensuring budgeted sales targets of the branch is achieved.

●Formulating, Benchmarking, conducting & Implementing sales training.

●Organising participation in trade fairs & Home life exhibitions for sales promotions.

Achievements:

●Fast promotion from sales executive to Group leader within 3 months.

●Promotion to Sales Supervisor levels within a record time of 18 months.

●Featured many times among the Top 10 Sales personnel of the company at the National level.

●Qualified as a member of the prestigious SILVER CIRCLE ACHIEVER’S CLUB for consistent and top performance.

●Awarded the Best Supervisor Award in the Southern Region.

●Arranged and organized Hire Purchase tie-up with financiers to facilitate customers thereby resulting in increased sales.

VI. Personal Data:

Date of Birth : 16th Dec 1962.

Permanent Address : No 127, Choolai High Road,

1st Floor,Choolai,

Chennai – 600 112, India

Mobile in India : +91-979*******

Passport details : A 9214607 issues at Chennai, valid till 4th Oct 2020

Languages known - Speak : English, Hindi, Tamil, Rajasthani, Gujrathi & Swahili

Read : English, Hindi, Tamil

Write : English, Hindi, Tamil

Interests : Cricket, Chess, Snooker, Pool, Rreading,, Music, Flying, Travel & Metapysical subjecta

VII. Educational Quanlification:

Bachelors in Corporate Secretaryship (B.A.C.S) from Madras University, Chennai.

VIII. Computer Literacy:

●Proficient in Windows – MS Office

●Internet Literate with WWW. Expertise.

IX. Other Qualification / Knowledge:

●Metaphysical : Reiki Master & Pscycho-orientologist

●Accountancy : Profit 7 Loss, Trial Balance, etc

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