Marketing Strategist
Resume:
VICTORIA
SPILLMAN
********.********@*****.***
San
Diego,
CA
Marketing
Communications
Strategist
Revenue
Enhancement
Complex
Project
Management
Ideation Extensive
experience
creating
and
leading
communications
across
the
marketing
mix
that
connects
audiences
with
the right
message
and
story
at
the
opportune
time.
Track
record
of
successfully
managing
concurrent
projects
across
multiple teams
with
an
innate
ability
to
build
positive
relationships
with
sales
teams,
clients,
and
all
stakeholders.
Known
for
being a
positive,
high- energy
communications
leader
with
a
proven
history
of
driving
revenue
increases,
profit
enhancements, and
productivity
gains
across
the
company. Career
Highlights:
• Led
teams
through
several
re- branding
projects
and
managed
budgets
of
$2+
million.
(Apple)
• Created
and
drove
marketing
calendar
that
produced
17
online
events
over
10
months.
(Apex
Learning)
• Served
as
redesign
project
manager
for
five
separate
websites,
contributing
to
“look
and
feel”,
key
messaging and
navigation
design.
Delivered
website
project
on
time
and
within
budget.
(Pearson) Marketing
Communications
Leader
with
expertise
in
crafting
Messaging,
Value
Positions,
Branding,
and
Tool
Enablement PROFESSIONAL
EXPERIENCE
APEX
LEARNING,
San
Diego,
CA
2010–2015 Apex
Learning
is
a
privately
held
provider
of
e- Learning
solutions
for
K- 12
education Marketing
Communications
Manager
Created
and
executed
national
marketing
and
communications
strategies
to
drive
renewals
and
new
sales
of
e- learning solutions
targeted
at
K- 12
public
school
market.
Led
marketing
calendar;
wrote
and
produced
national
online
seminars; authored
website,
email,
and
social
media
content;
and
created
management
reports.
• Researched
and
implemented
marketing
automation
system
(Act- On),
collaborated
with
Act- On
to
customize the
system,
and
fully
trained
the
sales
team.
• Boosted
customer
loyalty
and
generated
more
than
8,000
new
leads
by
creating
impactful
webinars
that
truly resonate
with
potential
customers
and
user
community.
• Replaced
ad- hoc
approach
to
marketing
with
formal
communications
strategy
and
calendar.
Collaborated
with key
business
leaders
to
create
messaging
and
led
associated
email/social
media
marketing
activities. PEARSON,
Rancho
Cordova,
CA 2006–2010
Marketing
Communications
Manager
Transferred
into
this
role
after
Pearson
acquired
PowerSchool.
Managed
$2.4
million
marketing
budget.
Accountable for
national
product
launches,
video
production,
branding,
marketing,
PR,
trade
show
marketing,
and
website design/usability.
• Drove
successful
product
launch
for
the
largest
and
most
significant
product
launch
in
the
company’s
12- year history.
Led
website
redesign
and
managed
and
trade
show
communications.
• Managed
successfully
through
merger
and
then
through
second
re- branding
one
year
later
–
led
development of
new
mission
statement,
white
papers,
and
marketing
collateral.
• Served
as
project
manager
for
redesign
of
4
separate
websites,
contributing
to
“look
and
feel”
and
navigation design,
managing
content
creation,
and
leading
all
projects
to
a
projected
on- time/on- budget
launch. APPLE
COMPUTER,
Folsom,
CA 2002–2006
Marketing
Communications
Manager
–
PowerSchool
Division
(2003–2006) Victoria
Spillman
********.********@*****.***
Page
2 APPLE
COMPUTER
(Continued)
Promoted
into
marketing
role
and
charged
with
helping
to
brand
new
and
rapidly
growing
division.
Managed regional
trade
shows
and
assisted
with
national
events.
Led
marketing,
website
development,
and communication
with
sales
team.
Controlled
$2+
million
marketing
budget.
• Spearheaded
design
and
launch
of
complete
new
corporate
identity
comprising
revamped
positioning,
new mission
and
vision,
revised
marketing
collateral,
and
a
redesigned
website.
• Collaborated
with
creative
design,
website
and
sales
team
on
launch
of
first
marketing
campaign
that generated
sales
leads
worth
more
than
$100,000.
• Facilitated
communication
with
rapidly
expanding
sales
team
by
creating
informative
and
entertaining weekly
newsletter
Lead
Generation
Manager
–
PowerSchool
Division
(2002–2003) Sourced, contacted, and qualified prospects on behalf of the sales force. Accountable for meeting monthly lead generation
quotas.
• Developed
series
of
reports
within
salesforce.com
system
that
enabled
the
company
to
track
lead
conversion rates.
HASBRO,
Napa,
CA 1997–2001
Trade
Marketing
Manager
Joined
company
as
Trade
Marketing
Assistant
and
quickly
promoted
to
management
role,
assuming
ever- increasing responsibility
within
fast- paced,
entrepreneurial
company.
• Formalized
previously
ad- hoc
approach
to
merchandising
–
created
reports
to
analyze
inventory
and
identify best- sellers. Developed plan- o- grams that allowed sales people to merchandise products for maximum revenue.
• Coordinated
annual
sales
road
show
to
present
product
line
to
150
sales
reps
nationwide.
Managed
all
aspects of
event
including
logistics,
sales
presentations,
and
travel.
• Created
‘side
kick’
displays
that
allowed
company
to
merchandise
products
in
highly
visible
areas
within
key retailers
(Target,
Kmart,
Wal*Mart
and
Toys
R
Us)
without
purchasing
expensive
end- cap
space.
• Improved
communication
to
sales
team
by
developing
and
writing
a
widely
read
newsletter,
using
humor
and personal
interest
to
attract
readers.
• Assumed
accountability
for
2
key
accounts
in
addition
to
regular
duties
–
over
a
one
year
period,
increased sales
in
one
account
(Big
Five)
by
10%. ASSAY
TECHNOLOGY,
Palo
Alto,
CA 1994–1996 Regional
Account
Manager
Led
sales
for
territory
that
had
not
previously
been
serviced.
Sold
products
that
helped
Industrial
Hygienists
monitor for
solvent
exposure.
• Boosted territory sales 43% in the first 6
months by setting up process to notify clients of OSHA testing requirements.
EDUCATIONAL
BACKGROUND
&
PROFESSIONAL
DEVELOPMENT Strategic
Online
Marketing
Certificate,
University
San
Diego
(expected
completion
April,
2016),
San
Diego,
CA Certification,
Pragmatic
Marketing
Launch,
Marketing,
Foundation,
Scottsdale,
AZ Bachelor
of
Sciences,
Marketing,
California
State
University,
Sacramento,
CA AFFILIATIONS
Women
in
Technology
International
(WITI),
May
2015
–
Present
Contact this candidate