Marketing Sales
Resume:
ZHE WEI
Berkeley, California 94704
Phone: 510-***-****
**********@*****.***
Skills Summary:
Experienced global marketing professional for multinational companies
Broad knowledge and experience in strategic marketing, integrated
marketing, marketing communication and digital marketing.
Strong communication skills in multi-cultural environments.
Education:
University of California Berkeley IDP Marketing 2014–2015
City University of Seattle MBA 1998–2000
Beijing University of Agriculture
Experience:
Marketing and Business Development, Aser Company January –April 2015
Annual Business Plan
Created and developed an annual business plan according to the company’s objective and resources, which largely expanded sales and profit.
Marketing Campaigns
Innovated and executed all marketing campsiangs which included: new products launch marketing research,multi-channels media plans, PR events, product promotions and online marketing.
Digital Marketing
Developed and created digital marketing campaigns to maximize the brand exposure and to promote products and services, which included:
email marketing, SEO, social media marketing, web contents management and digital marketing analysis.
Contributed to innovative and creative new marketing and business development concepts by actively researching and tracking consumer trends.
Collaborated with internal functional teams and external agencies to successfully implement all marketing campaigns.
Managed and developd sales and suppliers’ channels in the Asian market.
Marketing Manager Siemens Hearing China March 2007 August 2014
Annual Marketing Plan
Created and implemented an annual marketing plan according to the
company’s objective and resources, which largely exposed the brand
to target groups and enlarged market share to reach yearly targets.
Marketing Campaigns
Innovated and executed all marketing campaigns which included: media adversitements, PR events, new product launches, sales promotions and social media marketing campaigns.
Digital Marketing
Established the on line marketing team and created digital marketing campaigns,which included: email marketing, SEO, social media marketing, Web contents management and digital marketing analysis.
Collaborated with internal cross-functional teams and external agencies to successfully implement all marketing campaigns.
Effectivly controlled and allocated marketing budget base on optimized
marketing campaigns.
Managed and motivated each team members to implement all marketing activities.
Marketing Manager Velux (China) November 2003 September 2006
Managed and executed integrated marketing strategic plan and
effectively controlled the budget.
Identified, evaluated and deployed relevant marketing resources and
innovative activities into marketing programs (media, PR, seminar, print, Web and interactive activities with customers)
Segmented target groups through database and marketing research.
Managed external agencies and vendors.
Maintained relationship with related government departments.
Merchandising Manager Nokia China North Region April,2002 October,2002
Created a regional marketing plan (media, PR and road show activities, wholesale Incentive, end user promotion)
Managed the merchandising team to implement a marketing plan
Collaborated with internal and external departments.
Brand Manager Reebok China March 1999–December 2001
Created marketing plan and managing the sports brand to maximize brand awareness
Launched and evaluated new products.
Managed PR activities, media selection and planning.
Participated in creating marketing strategy for non-sport products.
Managed the marketing team and controlled the budget.
Developed sales channel with the sales team.
Maintained good relationship with related sports channels.
Controlled display design and implementation.
Managed seasonal trade shows.
Marketing Manager Quaker Oats Northern China May 1996–January 1999
Created marketing plan and controlled the budget
Organized the marketing team to execute and analyze sales promotion
Kept in connection with ad, PR and Marketing consulting agencies
Sales and A&P department Nestle Beijing Office December 1992 May 1996
Analyzed sales reports
Executed promotions
Language Skills:
English
Chinese
Computer Skills:
Word
PowerPoint
Excel
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