Marketing Service

Brittney M. Wilkins

*** **** *** *** ***, New York, NY 10039 607-***-**** ***************@***.***

Education

Binghamton University, State University of New York Binghamton, NY Bachelor of Science, Human Development July 2015

GPA: 3.31/4.00 Dean’s List Fall 2013/Spring 2014

Ithaca College Ithaca, NY

Completed 28 credits in business and marketing August 2011-May 2012

Marketing and Public Relations Experience

Ogilvy & Mather New York, NY

Assistant Account Executive November 2015-Present

Consulted with potential partners to discuss media investment opportunities on behalf of IBM

Discussed onboarding terms and sent appropriate documentation to media partners

247 Laundry Service (Public Relations Social Media Agency) New York, NY

Freelance Recruiting Assistant September 2015

Clients: Fox News, Amazon, Jordan by Jordan, Beats by Dre, Michael Kors, etc.

Sourced, researched, and recruited candidates for specific jobs

Built lists of marketable candidates using internal database and external resources

Scheduled and prepared interview emails for candidates and assisted with phone screenings

Eni (Employee Network Inc. –Human Resource firm) Vestal, NY

Marketing Intern January 2015-May 2015

Assisted Marketing Director & COO in coordinating the American Heart Association/Eni Wellness Summit

Created and maintained Eni’s existing and potential client database based upon industry

Organized and frequently updated marketing materials and other departmental documents within Eni’s Intranet to ensure that all marketing/branding documents were consistent company wide

Researched various restaurant and retail target markets for Whistleblower Hotline service to ensure the achievement of sales department goals

Created marketing campaigns including e-blasts and other electronic communications to retail and restaurant industries regarding Eni’s Whistleblower Hotline service

C&M Media New York, NY

Public Relations and Communication Intern June 2013-August 2013

Clients: Blumarine, Caruso, Fendi, Missoni, Moncler, Roberto Cavalli, Sally LaPointe, Via Spiga, Zara, etc.

Assisted Public Relations Coordinator with PR initiatives inclusive of – scanning press clippings, magazine assortment, client deliveries, and distribution of press materials to the company and outside partners

Directed incoming calls, scheduled calendar appointments and other administrative duties as needed for the Public Relations Coordinator

Screened and recommended new potential candidates for fall semester internship

Monitored in print and online daily media and celebrity coverage

Oversaw maintenance of the showroom and created inventory of all new samples

Assisted with sample trafficking through FashionGPS

Pulled in-season looks for celebrities, magazines, PR Offices, and stylists

Criteo New York, NY

Business Development Intern June 2012-August 2012

Assisted in online advertising campaigns and gained knowledge of buying and selling strategies of display media owners

Analyzed online ad performance based on size dimensions so as to assess which size and graphic specifications worked best for maximum consumer expansion

Consulted with publishers to optimize advertisement revenue and build long-term clientele relationships

Leadership and Involvement

Women in Business, Binghamton University September 2014-May 2015

Binghamton University Dance Club March 2014-December 2014

Jen X Dance Team, Competitor and Choreographer July 2005-August 2011

Computer Skills

Highly proficient in Microsoft Excel, Word, PowerPoint, Outlook

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