Sales Manager

Contact information

Sevy Fereydouni

Email:*******@*****.***

Mobile: +971*********

Address: Jumeirah Lake Towers

Hands-on Mentoring & Management Business Development Strategic Planning

Continuous Process Improvement Dynamic Team Leadership Creative Solutions

Multi-level Project Management Risk Management Profitable & Effective Trading Strategies

Cost Containment Acquisition & Contracts Inventory Movement Revenue Growth

Professional Work History

Freelancer (2013-present)

Business Development & Fuel Trader

Administered all global oil markets through multiple funds.

Implemented all profitable trade strategies within risk strategies.

Coordinated with commodity portfolio managers for various market situations.

Analyzed various developed fundamental processes for trade.

Developed professional relationship with product marketers and customers.

Monitored and ensured appropriate shipment of all logistics.

Designed efficient marketing channels for all products.

Sales Manager (2011-2013)

Lanolin

Responsible for account growth of areas and in accordance with set budgets

trained and motivate branch staff on new and existing products

ensured a high company profile is achieved in all stores

Prospected on a regular basis for new business opportunities

Monitored competitor activity and communicated to the wider team

Ensured all administration and reports are accurate and delivered to Head Office on a timely basis

Attend Trade shows and customer seminars as required

Expanded the brand to other countries, Iran, Pakistan,etc.

Applied in-depth knowledge of market dynamics, consumer/shopper insights and brand strength/weaknesses to break down the overall brand ambition into marketing and communication plans per market / per store.

Developed the adapted tools to implement the strategy by market/store: ensured all communication objectives are clearly and effectively linked back into the brand

Objectives (Digital, Direct Marketing, Media, and PR).

Presented the marketing action plan to the retail marketing

New launches and its marketing tools

Challenged creative agencies to highest standards of communication.

Animated the brand, media, and digital agency and identified key opportunities for brand awareness.

Coordinated the relationships between the Brand’s headquarters and the Retail marketing.

Used marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggests optimizations on actions and tools.

Responsible for overseeing Regional Distribution and driving the expansion of distribution

Reviewed stock level with stock control and Division Manager and implement actions accordingly

Overseen the entire chain of ordering, distribution and retail

Participated in setting up the purchase plan

Created and monitor the Shipping and Purchase budget

Golden Group Dubai, UAE (2008 To 2011)

Sales and Account Manager

Researched, developed and implemented a Brand and Communication strategy, standards and practices company-wide that elicit the behavior, emotion and recognition objectives of the company.

Led agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.).

Identified client needs, used demographic and market analysis, and knowledge of client's business and competition, to present effective ideas and proposals to potential advertisers and sponsors.

Persuade clients to buy advertising space or time.

Maintained existing accounts and developed new accounts in assigned territory.

Renevo (2002-2008)

Sales and Marketing Manager

Launched new product into the marketplace to replace an existing product increasing annual sales from 300,000 to 600,000$.

Met with dealers, national accounts, end-users, and the sales force to define new product requirements and worked with product development to document these requirements in product specifications.

Analyzed competitive product offerings in terms of features and benefits as well as price points.

Developed written launch plans outlining the launch process, present launch plans to senior management for approval, and track actual unit sales and gross margin performance for new product launches.

Conducted new product training for the sales force and dealer network including providing test units to region managers and key dealers for use in demonstrations.

Worked with a Korean and German and Italian supplier two manage product offerings for the Iran market that are produced overseas.

Exhibited products at trade shows and attended to trade shows to review competitors’ products.

Academic Qualification

HND in business with finance from Buckinghamshire Chiltern University from 1999 to 2002. England

Diploma in Accounting from Tomassian High school from 1994 to 1997.

Technical Skills

Proficient in the use of: MS- Office (Word/Excel/PowerPoint) Internet/ Email, Mac

Personal Details

Nationality : British

Languages : English/Farsi/Armenian

Driving License : International

Date of Birth : 09/09/1979

Gender : Female

Visa : Visit Visa

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