Marketing Management
Resume:
SHIVANI
PRAJAPATI
*********.*********@*****.***
https://ca.linkedin.com/in/prajapatishivani
E-Portfolio: http://shivani-prajapati.branded.me
Objective
Driving
strong
and
sustainable
financial
gain
through
leveraging
corporate
potential,
accelerating
out
of the
book
marketing
solutions,
extraordinary
branding
strategies
and
organizing
dynamic
corporate
and promotional
events.
Summary
of
Qualifications:
• Two
years
plus
of
experiential
marketing
experience,
delivering
profitable
solutions
and enhancing
company
presence.
Gained
extensive
experience
communicating
with
vendors
and event
support
personnel.
Earned
a
great
reputation
for
being
reliable,
efficient
and
hands
on.
• Four
months
of
specific
wedding
planning
experience
and
coordination
in
Canada.
• Marketing
head
of
the
Swing
Fever
event,
planning,
organizing,
social
media,
sponsorship
pitching
• Proven
expertise
in
event
planning
and
co- ordination,
client
servicing,
lead
generation,
preparing marketing
plans
and
planning
to
revenue
and
sale.
• Assistant
chair
of
the
venue
committee
at
the
Humber
Sustainability
conference
and
also
created vendor
connections,
provided
assistance
to
catering
committee
as
well.
• Supervised
and
smooth
functioning
of
the
March
Break
event
at
Toronto
Pearson
International Airport.
• Acted
and
as
5K
line
supervisor
at
Scotia
bank
Toronto
Waterfront
Marathon,handled
a
huge crowd
and
ensured
everyone
is
at
the
right
place.
• Read,
write,
and
speak
French
at
Intermediate
Level. Core
Strengths
• Strategic
Marketing
Sales
• Internet
and
Marketing
• Budgeting
and
Media
Planning
• Market
Research
• Event
Planning
and
Execution
• Direct
Marketing
Techniques
• Team
Building
and
Leadership
• Public
Relations
• Customer
Relationship
Management
• Vendor
and
Client
Communication
Professional
Experience
Metro
Immigration
and
Legal
Inc.
July
2015
-
present Office
Coordinator
and
Case
Officer
• Promoted
from
Office
Coordinator
to
a
Case
Officer.
• Prepared
applications
for
Express
Entry,
Labor
Market
Impact
Assessments
and
Provincial Nominee
programs
in
Ontario.
• Compiled
and
Completed
applications
for
family
class
sponsorship,
student
and
visitor
visas.
• Supported
Immigration
Consultants
by
attending
intake
interviews,
translating
for
non- English clients
where
necessary
and
overseeing
case
progress.
• Collection
of
documents,
maintaining
client
databases,
office
coordination
and
file
reviewing.
• Following
up
with
clients
and
maintaining
record
of
payments,
preparing
checklists
for
new programs.
• Updating
new
forms
and
rules
according
to
the
changes
mandated
by
Citizenship
Immigration Canada.
• Communicated
with
visitors,
potential
clients,
distributed
and
emails,
answered
and
initiated phone
calls.
Black
Chalk
Marketing,
Toronto Feb
2015
–April
2015 Experiential
Marketing
Intern
• Assisted
in
marketing
and
R
&
D
for
lead
generation.
• Prepared
presentations
and
pitched
new
marketing
plans
based
on
market
research
and
the identification
of
event
opportunities
that
generated
interest
for
the
targeted
market.
• Photographer
budgeting,
while
maintaining
the
historical
aspect
of
the
event.
• Responsible
for
the
research,
planning
and
execution
of
events
such
as
the
“Charity
Event
for
‘The Legion.’”
Photographer
budgeting,
while
maintaining
the
historical
aspect
of
the
event.
• Brainstorming
new
ideas,
contacting
potential
suppliers
and
preparing
budgets.
• Decor
set- up/
tear
down,
acted
as
the
onsite
supervisor
for
events,
quality
check
and
post
event feedbacks.
• Implementation
of
marketing
plans,
including
product
positioning,
campaign
strategies,
and market
strategy
insights.
Trade
Sensation
Events,
Toronto
Jan
-
May
2014 Intern
• Initially
started
as
an
intern,
however,
progressed
to
managing
all
the
responsibilities
of
the
office.
• Assisted
in
the
smooth
functioning
of
the
administration
department.
• Partook
in
marketing,
research
and
negotiating
with
vendors
for
partnerships.
• Consultation
of
new
clients
and
maintained
in- depth
client
databases.
• Prepared
budget
sheets
for
clients.
• Plan,
design
and
produce
events
while
managing
all
project
delivery
elements
within
time
limits.
• Functioned
as
an
event
planner
and
décor
assistant
for
weddings.
• Organize
facilities
and
manage
all
event’s
details
such
as
decor,
catering,
entertainment, transportation,
location,
invitee
list,
special
guests,
equipment,
promotional
material.
• Other
tasks
include
but
not
limited
to
front
desk
tasks,
negotiating
with
suppliers,
participation and
organizational
roles
at
trade
shows,
• Contacting
potential
suppliers
for
better
agreements
and
increase
customer
base. Green
Add
Solutions
Jan
2013-
July
2013 Marketing
Associate
• Spearheaded
e- mail
marketing
campaigns
in
an
effort
to
recruit
more
clientele
for
Green
Add Solutions.
• Orchestrated
a
re- branding
campaign
for
the
company
by
re- designing
the
website.
• Created
and
managed
the
campaign
for
promoting
the
Sanskar
India
Foundation
(NGO).
• Direct
marketing
and
cold
calls
to
prospective
clients.
• Website
development
and
carrying
out
various
social
Initiatives.
• Content
creation
for
websites
and
website
design
and
finalizing
the
layout. Datamatics
Global
Services
Ltd,
Mumbai April
–
July
2012 French
Language
Expert
• Worked
as
French
language
expert
to
help
G.E
(General
Electric)
communicate
their
company policies
to
the
newly
acquired
French
company’s
clients.
• Other
tasks
included
updating
client
information
and
organizing
the
documents
to
ensure
they were
all
signed
and
accepted.
• Effectively
communicated
accurate
understanding
of
the
company’s
operations,
products
and services.
Sheer
Event
Management
Jan
2011
–
Feb
2012 Event
Planning
and
Client
Servicing
• Spearheaded
all
planning
activities
from
concept
to
execution
for
events
budgeted
up
to
$50,000.
• Handled
all
events
budgeting,
ensuring
top
quality
while
consistently
coming
below
budget
limits.
• Meeting
with
partners
and
brainstorm
new
improvements
for
a
better
and
smooth
running
of
the event.
• Presented
event
plans
to
key
prospects
and
working
on
the
concept,
design,
budget,
site management
to
tear
down.
• Presentations
and
corporate
documents
for
various
potential
clients.
• Played
an
integral
role
in
the
delivery
of
“The
Mud
Rush,”
one
of
the
International
concepts brought
to
India
by
Sheer
Event
Management
(originally
an
event
held
in
the
United
States). Education
• Humber
College
–
Post
graduation
in
Marketing
Management
(2014,Sep
- 2015,
April)
• Humber
College
–
Post
Graduation
in
Event
Management
(2013,
Sep- 2014,
April)
• Bachelors
in
Mass
Media
–
Hinduja
College
(a
part
of
Mumbai
University) Certifications
French
Language
Diploma:
• Successfully
completed
Level
B2
–
Part
2
@
Alliance
Française
de
Bombay
• Successfully
completed
Level
B1
@
Delf/Dalf Academic
Projects
Humber
Business
Talks
Media
Conference
• Worked
as
an
Assistant
Chair
for
the
Venue
Committee
• Major
tasks
included
booking
the
venue,
décor
rentals,
décor
set- up,
tear
down,
reserving
parking spaces
for
VIP
guests.
• Delegating
task
to
all
team
members,
keeping
track
of
the
task
updates
• Coordinating
changes
to
the
supervisor.
• Arranging
and
coordinating
with
all
the
committees,
meeting
needs
of
every
committee.
• Closely
working
with
the
catering
department
and
deciding
their
set- up
for
the
same
. Swing
Fever
(1940’s
Dance
Party)
• Played
a
key
role
in
the
Marketing
and
PR
department
• Major
tasks
included,
promoting
the
event,
managing
social
media,
preparing
an
estimated
budget for
different
committees
• On
site
execution,
setup
to
tear
down,
managing
the
event
• Responsible
for
branding,
advertising,
trade
shows,
company
events
and
promotional
collateral. Languages
Gujarati:
native
language
English:
fluent
(reading,
writing
and
speaking) French:
proficient
(reading,
writing
and
speaking)
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