Sales Marketing

VIKASH KUMAR MISHRAMBA, B.Com (Hons)

What I Bring to the Table:

A management graduate with 15 years of rich experience in expanding cement sales in Eastern UP and Bihar through channel sales networks.

Professional Experience:

Birla Corporation Limited. The flagship company of the M.P. Birla Group, grown to Rs. 3000 crore company and is ranked 6th amongst India’s most admired company in the cement sector.

Marketing Officer - Birla Corporation Ltd. -Jamui (Bihar)-November 2014-Present.

-Was instrumental in establishing new channel networks in Eastern Bihar and augment sales in the three new districts of Jamui, Munger and Lakhi Sarai.

-Established a network of 30 new dealers within a short span of time to double sales in less than a year.

-Ensured timely payment from dealers through regular follow ups.

-Initiated brand promotion initiatives to ensure Birla Corp brand cement remains ahead of our competitors.

Marketing Officer - Birla Corporation Ltd. -Dehri-on-Sone (Bihar)-July 2008-November 2014

-Four fold growth in dealer network from 25 to 99 in six years.

-Ten times growth in cement sales from 600 tons in 2008 to 6000 tons in 2014

- Achieved Highest ever growth of 40% in 2012-13 with sales of 72000 metric tons.

-Ensured Cumulative growth of 30% year on year growth.

Marketing Officer - Birla Corporation Ltd. -Deoria (U.P.)-May 2006-June 2008

-Established Birla Corporation presence in the region through dealer network

-Arrested falling sales through improving offtake by dealers by brand promotion initiatives

Marketing Officer - Birla Corporation Ltd. –Varanasi (U.P.)-May 2003-April 2006\

-Registered four fold growth in sales to 2400 tons per month in 2006 from 600 tons in 2003

-Based out of Varanasi, took care of neighboring markets of Mugal Sarai and Chandauli.

-Increased revenues through timely collection from dealers and vendors.

Marketing Officer - Birla Corporation Ltd. –Ghazipur(U.P.)-May 2002-April 2003

-Within a short span, I was instruments in boosting sales through establishing new dealer network in the region.

Marketing Officer - Birla Corporation Ltd. –Allahabad (U.P.)-May 1999-April 2001

-Started as store in-charge for Birla Corp Allahabad division

-Ensured FIFO method of accounting and adequate stock in stores.

-Was promoted to Marketing officer to boost sales

Academic Qualifications

-M.B.A. from Punjab Technical University in 2012

-B.Com. (Hons) from Banaras Hindu University in 1995

Skill & Hobbies:

-Proficient in Hindi, English and Bhojpuri

-Computer knowledge of MS Word, Office, Excel, PowerPoint.

-Networking with people

Personal Details:

Date of Birth: 01.08.1974

Marital Status: Married

Reference:

Piyush Pandey, Assistant Editor, The Times of India (******.******@**********.***)

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