Management Project
Resume:
Audrina Lin
647-***-**** ******.******@*****.***
LinkedIn Public Profile: https://www.linkedin.com/in/WeiWeiLinProfile Dear Hiring Manager,
Re: Agile Scrum Master
Project Management, Client Services and Partnerships, System Implementations, Process Improvement and Performance Analytics are areas of expertise in my portfolio of 8+ years experience at Rogers Communications Inc. I have strong leadership skills, am trained in people change management, and have many years experience in providing guidance and leadership to influence stakeholders and cross-functional teams in a corporate environment. With 8+ years of various project experience from initiation to completion, I have developed the following skills:
• Over 5+ years of Project Management (PMP Certified) in Agile Projects
• Over 2+ years as a Scrum Master (JAD Workshops)
• Requirements gathering and translating business requirements to technical specifications; define and document business use cases / test cases into easy-to-understand packages
• BPM (Business Process Management): data flow analysis and process work flow design; identify and document current- and future-state business processes; advanced skills in process mapping using iGrafx and Visio and Process Improvement Implementations
• Produce detailed functional design documents and technical specification to match customer requirements; bridge between business and technical teams
• Lead project meetings with customers, cross-functional teams, and work closely with third party vendors in software development and system testing
• Lead UAT (User Acceptance Testing) workshops, training design and documentation, author of 3 widely used SOPs (Standard Operating Procedures) currently in use at Rogers
• Cross functional communications / presentations (using PowerPoint and demos), focusing on key messages to communicate successfully across organizational roles
• Advanced level skills and high attention to detail involved in data analysis (data mining, interpreting data, predicting trends and problem solving) using MS Excel (Macros, Pivot Tables, VLookup) to determine actions, support recommendations, and deliver results With a solid background in IT business systems transformation projects, combined with strong relationship management skills and proven success in leading project teams and driving results, I believe my combination of skills will be a valuable asset to your organization. I am eager to review my resume with you to see if I would be a great fit. Thank you,
Audrina Lin
******.******@*****.***
Audrina Lin, PMP
647-***-**** ******.******@*****.***
LinkedIn Public Profile: https://www.linkedin.com/in/WeiWeiLinProfile Objective: Agile Scrum Master
HIGHLIGHTS OF QUALIFICATIONS
• Over 5+ years of Project Management (PMP Certified) in Agile Projects
• Over 2+ years as a Scrum Master (JAD Workshops)
• Requirements gathering and translating business requirements to technical specifications; define and document business use cases / test cases into easy-to-understand packages
• BPM (Business Process Management): data flow analysis and process work flow design; identify and document current- and future-state business processes; advanced skills in process mapping using iGrafx and Visio and Process Improvement Implementations
• Produce detailed functional design documents and technical specification to match customer requirements; bridge between business and technical teams
• Lead project meetings with customers, cross-functional teams, and work closely with third party vendors in software development and system testing
• Lead UAT (User Acceptance Testing) workshops, training design and documentation, author of 3 widely used SOPs (Standard Operating Procedures) currently in use at Rogers TV
• Cross functional communications / presentations (using PowerPoint and demos), focusing on key messages to communicate successfully across organizational roles
• Advanced level skills and high attention to detail involved in data analysis (data mining, interpreting data, predicting trends and problem solving) using MS Excel (Macros, Pivot Tables, VLookup) to determine actions, support recommendations, and deliver results PROFESSIONAL EXPERIENCE
Black Belt, Masters Certificate in Lean Six Sigma 2014 - 2015 York University: Schulich School of Business
Rogers Communications Inc. 2005 - 2014
Business Analyst / Project Lead, Traffic – CUBE Project (Rogers TV Broadcast Management System)
Implementation of new broadcast system across Rogers TV Media to achieve 60% efficiency in Revenue and Inventory Management and significant improvements in “go to market” timelines
End-to-end SDLC implementation: requirements gathering; translating business requirements to technical requirements; process mapping (Visio, use cases); vendor liaison in the development and testing of systems; training end users, etc.
Successfully led Supervisors through implementation phases; created strong leaders of high performance teams resulting in quicker timelines to launch dates and delivery of daily business operations
Trained 60+ employees on the new S4M broadcast system in multiple training waves to ensure effective use of tools
Led 100+ workshops, training sessions, conference room pilots, and organized job shadowing activities
Author of 3 widely used Standard Operating Procedures (SOPs) used in the standardization of processes and procedures
Led Data Migration of 1800+ Inventory Formats, 3000+ Commercial Materials, and 15,000+ Contracts in the successful and seamless completion of station launches to hit multiple “go live” dates
System testing in 50+ test cycles; review and sign-off of technical specifications; main point of contact with vendor and escalations in the design of the Optimizer engine (system’s heart); bridge between IT teams and business staff
Provided detailed clarification and information to technical and non-technical staff; trained in people Change Management Senior Process Analyst, ITS Process Improvement & Performance Analytics
Created and published Weekly Rogers ITS Availability and Stability Reports and Dashboards for the various Rogers business sectors: Rogers Communications, Rogers Business Solutions, and Rogers Media as Key Performance Indicators (KPIs) and SLA scoring for Senior Management business reviews
Fundamental knowledge Rogers Communications Inc.’s diverse portfolio and various lines of business: Wireless, Cable, Internet, Telecommunications, Network Support, Media (Print, Radio, TV, Web), IT and Business Services
Business Process Re-engineering and application of Lean and Six Sigma practices across the organization, i.e. Lead to seek & identify opportunities for improvement through various methods including: extensive data analysis, sit-ins, reporting, call listening, customer/employee feedback, financial and performance analysis
Intimate knowledge of the software development life cycle (SDLC); bridge between IT teams and business staff Senior Team Leader - Inventory Management (Network and Sponsorships) & Special Projects OMNI, CITY, OLN, G4, BIO, FX, Sportsnet
Conversion of CITY and OMNI stations
March 31, 2008 – Launch of Citytv Toronto station in Rogers facilities June 30, 2008 – Conversion of Citytv Vancouver, Winnipeg, Calgary, Edmonton, OMNI BC
Launch of CityTV and OMNI stations in Rogers facilities; traveled nationally off-site to meet and work with new teams; learned new systems of each station in a short amount of time to integrate data into central Traffic system
Implementation and integration of newly acquired television stations; accomplished high growth challenges, process improvement implementation, reallocation of human resources to new facilities, and coordinated new procedures with various cross-functional teams in the integration (sales, master control / operations, programming, commercial production, promotions)
Supervised Inventory Management Team for Conventional Stations CityTv and OMNI, and Specialty Stations OLN, G4, BIO and FX; Client facing lead in the delivery of Network and Sponsorship packages for Rogers TV Media
Proficient in coordinating the execution of various sponsorship packages over multiple platforms (TV, web, print)
Cross functional communications / presentations (using PowerPoint and demos), focusing on key messages to communicate successfully across functional areas and organizational roles
Proficient in analyzing the processes surrounding the flow of data from different systems, and reconciling financial data from various sources into an integrated central system
Actively involved in various off-site and on-site special projects including the conversion/launch of various stations, development and implementation of new Traffic systems, and new organizational process set-up involving cross- functional teams within budgetary and schedule constraints Canada’s Olympic Broadcast Media Consortium 2009 - 2010 Vancouver 2010 Olympic Winter Games
Partnerships Coordinator, Client Services & Marketing
(Based on my ability and expertise, I was selected by Rogers to join this Bell-Rogers Multi-Media Partnership Initiative)
Center point of contact for national Olympic broadcast media between major Agencies (e.g. Cossette, MacLaren, OMD) and 11 Broadcast Partners (CTV, TSN, Sportsnet, V, RDS, RIS, OMNI, OLN, ATN, APTN) to deliver $166M worth of commercial inventory and Sponsorship Packages over the web and television in Canada's most innovative and successful media execution in history - Vancouver 2010
Pioneer and implementation of Olympic Creative Approval Process (Consortium Approvals) to protect the Exclusivity Categories sold to our Sponsorship Partners; producing a platform that generated additional $95M revenue
New process set-up for product and service delivery: collaboration with various teams (Sales / PR Communications / Revenue Management / Legal / Finance / Production / Ops) to develop and implement process procedures, external guideline documents for broadcast partners, technical specs, reporting and tracking systems to coordinate media, bookings, scheduling instructions, format guidelines, creative approvals, client facing documents, performance reports for clients, ratings delivered, and reconciliation EDUCATION & PROFESSIONAL DEVELOPMENT
University of Toronto: School of Architecture, Landscape and Design Honors Bachelor of Arts in Architectural Studies (HBA) Dalhousie University: School of Architecture and Planning Bachelor of Environmental Design Studies (BEDS)
PMNow Inc.
PMP Project Management Professional
York University: Schulich School of Business
Black Belt, Masters Certificate in Lean Six Sigma
George Brown College
Marketing Management
SOFTWARE / APPLICATIONS
Microsoft Office, MS Word, MS Excel (Macros, Pivot Tables, VLookup), MS Project, PowerPoint, iGrafix, Visio, Adobe Illustrator, Adobe Photoshop, AutoCAD, Sharepoint, BMS, AS400, S4M, Wide Orbit, Citrix, Cisco, SAS Statistical Software AWARDS
Rogers Business Impact Award: Team of the Year Award 2013 Rogers CUBE Project, Rogers Communication Inc.
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