Sales Marketing
Resume:
DAVID LEE
*** ******* ******, ********, ** *****
*****.*.***@*****.***
http://www.twitter.com/davidlee01
http://www.linkedin.com/in/davidlee200610
PROFILE
Experienced marketing professional with strong analytical, consultative, and program management and execution skills. A Strategist and Marketer with the ability to create and implement various marketing campaigns. Able to monitor, synthesize and report on industry and marketing trends and present findings to a variety of audiences. Data driven with the ability to analyze and present data to support both strategic and manage tactical marketing campaigns. Service-oriented with a “get the job done” personality while taking on multiple projects and deliverables. Skill mix includes:
* Competitive & Industry Research
* Event Strategy & Portfolio Research
* Client Liaison
* Data Management
* Marketing Campaign Strategy & Execution
* Digital and Social Strategy & Execution
PROFESSIONAL EXPERIENCE
GEORGE P. JOHNSON, Boston, MA May 2007 - May 2015
Program Strategist – Worldwide GTS and Software Group – IBM March 2014 - May 2015
Program Strategist – North American Software Group – IBM February 2012 – March 2014
Program Strategist – WW Industry Leadership Demand Programs - IBM May 2007 – February 2012
Provide strategy, consulting, hands on support and guidance to IBM client teams in a fast paced, multiple program environment. Work in collaboration with clients and GPJ Program Managers, Strategists, and Executives to maximize resources, enhance experiences, and deliver strategic insights into the client experience strategy.
Awards:
* IBM Marketing's Digital Marketing Best Practice Bronze Award for SapphireNow Social Media Strategy.
* IBM Marketing's Demand Programs Best Practice Bronze Award for Social Media Strategy for Insurance Industry.
Strategy
* Develop, interpret and provide strategic recommendations to IBM clients for Software Group, Category programs, Industry Leadership teams, and Global Technology Services for events and marketing programs.
* Strategies include incorporation of the IBM Signature Event Experience, inclusive of digital and social media tools, experiential elements and the leveraging of event asset deliverables across all programs.
* Provide both strategic, practical and hands-on tactical implementation of digital and social tools.
Program Management
* Maintain a working relationships with clients developing and providing IBM event strategies, recommendations, best practices, experience resources, and guidance.
* Respond to client and agency requests and needs with a consultative approach to align request to business needs.
* Created and delivered a biweekly "strategy corner" aligned to annual agency guidance (2012-2014) and developed experience guidance for the ILDP Global Key Event Portfolio (45 events $9M).
Guidance and Best Practices
* Create and provide event and experiential best practices and recommendations to clients and internal teams. Monitor competitor event participation and make recommendations on findings.
* Keep abreast of industry, technology and marketing trends.
* Provide detailed event audits (onsite and web research) for competitive positioning, alignment of event messages to business needs and audience alignment. Create Points of View on new and existing events.
Measurement
* Provided monthly data analysis and insights of events for Industry portfolio optimization, including preparation and interpretation of reports and tracking event demographics (2007-2012).
* Presented finding to IBM executives including the updates on event results and GPJ performance.
Client Services and Account Management
* Client liaison, or client advocate, with the agency creative and marketing teams producing special project deliverables on time and on budget.
* Deliver recommendations that enhance experiences by promoting additional internal GPJ services and products from GPJ or Project Worldwide.
* Work with client and agency global and country teams to facilitate internal distribution of event assets and best practices as needed.
PEGASYSTEMS, Cambridge, MA January-May 2007
Marketing Manager
Responsible for CRM Salesforce and Eloqua implementation, events, reporting, lead and data management.
BRASSRING, Waltham, MA 2003-2006
Marketing Specialist
Member of a dynamic marketing team at an industry leading provider of talent acquisition and management software and services. Responsible for marketing campaigns including direct mail and direct email, data management and lead distribution processes for both prospects and clients. Company recognition included two quarterly 110% Team Awards.
Marketing Campaigns and Demand Generation
* Created, designed, and implemented direct campaigns to target audiences.
* Implemented various responses and tracking methods to improve results of all email broadcasts.
* Used the CRM database, Onyx, to implement all marketing campaigns.
* Maintained email distribution calendar and produced content and executed distribution of a monthly permission based / opt-in email newsletter targeted at prospects and clients.
Program Management
* Communicated business strategy via creation, publication and update of sales PowerPoint slide library.
* Worked with cross functional teams to create content and communicate company brand, product and company messages for monthly webinar program to prospects and clients.
* Collaborated on production of marketing collateral and website content.
* Regularly monitored Tier I competitors and industry pundits for trends and news and published a monthly summary of competitor press releases and news to senior management.
* Worked with clients for annual user conference presentations and ensured that all deadlines, content, and business strategy were implemented and managed registration process
Lead and Data Management (CRM)
* Managed event registration, lead collection process, and lead distribution for all marketing campaigns and events.
* Developed list purchase and distribution strategy and managed the budget.
* Provided on-demand lists and reports to sales, marketing, and executives.
* Maintained data integrity for data import and update processes.
* Provided ad-hoc training and user instructions to sales and marketing users.
Reporting and Marketing Measurement
* Designed monthly report format to measure campaign activity and effectiveness.
* Created and maintained individual campaign reports, measuring reach and sales rep activity, post-event campaign summaries, and distributed monthly reports to senior management and the global sales organization.
DOCUMENTUM, INC. / EROOM TECHNOLOGY, INC., Cambridge, MA 2002-2003
Siebel Program Support; Sales Support Specialist
Responsible for supporting field sales organization, worked on enhancements to Siebel database with efforts focused on data cleaning and training. Point of contact for field sales and VP of sales updating database for sales transactions.
WEBHIRE, INC., Lexington, MA 1995-2002
Marketing Specialist II / Decision Support Specialist
Product Marketing Assistant
Inside Sales/Telemarketing
Managed various direct marketing campaigns including direct mail, email, online advertising, events. Managed sales RFI and RFP process. Managed and Programmed 27 city seminar road-show and created sales incentive program while tracking sales effectiveness. Managed production of User's manual. Managed lead flow for 14 states developing lead strategies and campaigns for territory.
APPLICATIONS & SKILLS
Advanced skills with Microsoft Office including: Word, Excel and PowerPoint. Lotus Tools: Lotus Notes, Connections, SameTime. Comfortable with basic HTML. CRM Databases: Onyx, Siebel, and Salesforce.
EDUCATION
NYACK COLLEGE, Nyack, NY
Bachelor of Science, December 1990
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