Microsoft Office Marketing

Stefanie Chan

**** ***** *** *** *** J. Torrance, CA 90501• 818-***-**** • *********.****@*****.*** Summary

Focused and driven individual with 4+ years experience planning and executing integrated media campaigns. Demonstrated ability to develop, execute, and manage cross-platform media plans in accordance with brand strategies and objectives. Proven ability to deliver results in a fast-paced, dynamic and deadline-oriented environment. Capable of creative problem solving, utilization of critical thinking skills, and effective communication expertise Education

Claremont McKenna College Claremont, CA

Bachelor of Arts: History with a Leadership Sequence 8/2007 – 5/2011 Honors Thesis: The Regeneration of Hellas-Influences on the Greek War for Independence 1821-1832 GPA: 3.6 Experience

Saatchi & Saatchi LA Torrance, CA

Communications Planner (Media) 11/2013 – Present

● Develop targeted cross-platform, integrated media strategies for Toyota National advertising

● Execute multi-million dollar media plans as partner lead for campaign negotiation, execution, and maintenance

● Oversee $15MM in partnerships for Toyota National In Market media campaigns

● Drove 5% lift in awareness and 2% lift in purchase consideration for FY15 Toyota In-Market initiatives

● Utilize Toyota CRM data and priority initiatives to execute experimental campaigns

● Facilitate campaign deliverables as client liaison between publisher and creative agencies Mindshare Santa Monica, CA

Associate-Strategic Planning 5/2013 – 11/2013

● Developed agency media strategy and recommendation for over 15 Home Entertainment titles

● Utilized proprietary and syndicated research suite for Lionsgate Entertainment media planning and reporting

● Evaluated demographic data and consumer profiles to identify target audiences

● Maintained monthly client finances across all media platforms Rubin Postaer & Associates (RPA) Santa Monica, CA

Assistant Local Media Negotiator 11/2011 – 4/2013

● Managed local broadcast media campaigns for Honda, Acura, LaZboy, & the California Department of Health

● Monitored and assessed client achievement through weekly tracking, quarterly posts, monthly billing reconciliation, and daily makegood activity

● Assisted in annual media negotiations with 3 media buyers across multiple DMAs, and negotiated Honda spot TV annuals across 3 markets

Fanscape Hollywood, CA

Social Media Marketing Intern 6/2010-8/2010

● Aided senior account executives in campaign management and client reporting for Gaming & Technology verticals

● Issued targeted gaming promotions to online blogs and forums on behalf of GameStop for 2010 game releases

● Conducted market research across agency clients: Lays, M&M’s, GameStop, Hilton, Hotels.com, and MTV Skills

● Microsoft Office Suite: Word, Excel, PowerPoint, Outlook

● Computer Programming: HTML, CSS, & Javascript (Beginner)

● Media Tools: Doubleclick, Nielsen, MRI, Simmons, JD Power, Kantar, TViews, MediaMix, Comscore, Rentrak

● Language Proficiency: Spanish, Greek (Beginner)

● Interests/Hobbies: Soccer, Making Poke, Running with my Alaskan Malamute

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