Sales Marketing

ASHLEY N. YARBROUGH

**** ******** ***** **. *****, MO 63122 314-***-**** ****************@*****.***

Well-rounded marketing professional with more than 9 years experience driving strategic growth and product/service visibility for verification services, manufacturing, distribution, telecommunications, accounting, life science, CRM technology and advertising organizations. Particular strength in: marketing, communications, advertising, public relations, strategy, partnership building and product management. Effective self-starter experienced in both large and small organizations.

CORE COMPETENCIES

Project/Product Management

Business Development/Strategic Planning

Sales Improvement Plans/Training

Social Media/Public Relations

Competitive/Market Analysis

Tradeshow/Event Coordination

Customer Relationship Management Software

Budgeting/Forecasting

Marketing Campaign Management/Reporting

Website Content Development

Digital, Multi-Channel Marketing/Communications

Marketing Design/Creation

Start-Up Corporate Experience

Marketing Organic Content Development

PROFESSIONAL EXPERIENCE

EQUIFAX VERIFICATION SERVICES, Saint Louis, MO 12/2014-Current

Highest performing business unit of Equifax.

Marketing Communications Director

Built marketing plans, collaborated with leadership and managed all content delivery across multiple industries including: Consumer Finance, Marketplace Lending, P2P, Payday, Government- Medicaid, Housing, Food Stamps, Child Support, Unemployment, Education, Pre-Employment Screening and any emerging markets.

Results- Contributed to over $17 Million in closed leads alone due to marketing activities for 2015.

Project Management- Own all marketing content including: blogs, email campaigns, brochures, white papers, case studies, voice of clients, advertising, booth graphics, press releases, webinars, infographics, website content and presentations.

Leader- On the leadership team to incorporate digital strategy and targeted lead nurturing campaigns.

CRM- Implemented Eloqua and transitioned to Salesforce.com, building organizational adoption.

Lead Generation- Identified webinar opportunities and implemented lead generation for Graduate Outcomes/Education and Short-term Lending/Consumer Finance.

Tradeshows- Managing all tradeshows for each industry including content/brand implementation and collateral.

Strategic Working Group- Member of the product and marketing team excellence committee to improve product innovation and go to market strategies.

ACA- Member of the Affordable Care Act Verification Services leadership team for market execution.

AXIS WORLDWIDE SUPPLY CHAIN & LOGISTICS, Saint Louis, MO 04/2014 – 08/2014.

Senior Marketing Director

Lead framework for revising the digital strategy, deploying a digital marketing campaign platform and acquiring game changing clients, two of whom signed and created a significant impact on the business.

Marketing Project Plan- Built an integrated marketing and communication plan including email, direct mail, social media, PR, promotional and advertising.

CRM- Constructed a complete customer relationship management database (CRM) including custom field creation, user setup, and admin/tech support. To initiate usage and create adoption, compiled client and prospect data, loaded system and conducted internal training.

Sales Process- Created and enforced sales team goals, then codified them in the CRM for ongoing tracking and analysis for opportunities, sales pipeline and client/prospect touches.

Web- Transitioned website to be 3 stage mobile responsive including abilities for integration with our CRM and cloud-based marketing automation platform and inbound tracking.

Cloud System- Implemented cloud based automated marketing platform for outbound and inbound including: email marketing, website visitor tracking, lead management, SEO, social media, and integration with CRM, reporting/analysis, inbound overview, blog integration, competitive analysis and segmentation.

Tradeshow Strategy- Developed detailed research for multiple tradeshows, associations and organizations to identify tradeshows that should be attended, recommended organizations to join and created planning and strategies for each show.

MORTGAGE RETURNS, Saint Louis, MO 01/2013 – 04/2014

$6 million web-based customer relationship management technology and marketing company that focuses on providing mortgage originators with measurable and results oriented marketing ROI.

Marketing Coordinator

Oversaw and executed marketing initiatives and sales support for market specific communication to help strengthen their relationships with customers, prospects and referral partners, while providing detailed reporting that tracks performance, marketing activity and results, trends, loan officer statistics and a comparison to peers and the industry.

Envisioned and project managed marketing and sales support activities- Organized, planned, budgeted and implemented all company tradeshows, conferences and conventions, including communication strategy, marketing campaigns, advertising and internal sales support and goals.

Implemented Sales and Marketing Processes- Implemented project management, project execution and editing processes and procedures for the marketing, accounts and sales team to streamline client requests and improve internal processes.

New Marketing Products- Launched new marketing products and campaigns including the Reverse Mortgage Campaign, Post close survey campaign- survey implementation with reporting and business analysis enhancements.

Sales Collaboration- Supported national sales territories with proposals, loan officer reporting, customer email, customer direct mail and marketing material for implementation to meet industry and compliance regulations.

Tactical Sales-driven Marketing- Managed internal communication and marketing campaigns to promote specific territory goals and reward territory performance leaders to drive the overall pipeline.

Newsletters- Wrote and coordinated ongoing newsletters including Economic Commentary that provides timely industry specific economic news for client’s referral partners and Regards that is a newsletter to clients that promotes products, marketing specials, trainings and company news.

Multi-channel Campaigns- Refreshed customer, prospect and referral partner marketing content for clients including email campaigns, direct mail campaigns and marketing collateral. Launched new TRUE CRM/one-to-one marketing brand awareness including public relations and social media management.

SIGMA-ALDRICH, Saint Louis, MO 12/2011 – 12/2012

Leading life science and high technology company with $2.5 billion in annual sales.

Marketing Communications Coordinator (Contract position fulfilled end of 2012)

Managed and coordinated marketing, communications and advertising initiatives with biology and chemistry product managers. Ensured message and design accuracy of marketing messages to meet corporate and business unit brand standards.

Campaign Project Management- Organized campaign projects, managed budgets and regulated custom fulfillment, regular fulfillment and the sales team literature portal.

New Product Communication- Developed a new product communication plan for the China, Brazil and Japan markets including: branding standards, product talking points, trade show implementation, press releases, brochures, flyers and presentations.

Fulfillment Project Manager- Promoted collaboration for marketing initiatives and coordinated internal communication project to improve project workflow and enhance the account service experience. Improved tracking methods for fulfillment and tradeshow review.

Brand Launch- Executed new brand launch for the Supelco and Bioeducate business units including literature, advertising, brand narrative, email campaign strategy, sales tools, literature, technical seminars, e-learning and symposiums.

Sales Collateral- Produced and facilitated sales and product literature including flyers, brochures, workbooks, product guides, advertisements and technical sell sheets.

Marketing Communication- Provided marketing and communication guidance and support for national and global tradeshows, workshops and events for targeted product areas.

MERIDIAN ELECTRIC COMPANY, Saint Louis, MO 07/2011 - 12/2011

Marketing Coordinator & Business Development Specialist

Managed product pricing, manufacturing and distribution management and administered retailer buyer relationships, product packaging specifications, creative design and product development for a private, full-service manufacturer and distributor specializing in core wiring and home electrical products. Serviced major retailers including Wal-Mart, Home Depot and Lowes.

Product/Project Management- Managed pricing, packaging, specification, manufacturing and distribution processes for the addition of a new product line for a major retailer.

Product Packaging- Designed, created and implemented new product packaging across entire product line to meet brand standards. Enhanced customer user experience by deploying with QR Code technology.

Presentations- Created and coordinated presentations for yearly product line reviews introducing the latest technology.

Product Analysis- Maintained ongoing analysis of retailer inventory and sales trends.

COBRIDGE COMMUNICATIONS, Saint Louis, MO 02/2010 – 07/2011

Marketing Manager

Reported to VP of Marketing at privately-held start-up cable multi-system operator with $65 million in annual sales. Designed, launched and executed customer acquisition, upgrade and retention initiatives to facilitate and support profitable sale of Cobridge Markets. Assisted in market development strategies, producing new revenue for Cobridge Communications through integration of cable systems purchases, technology upgrades and new product offerings- cloud technology and managed services. Marketed cloud software applications, virtual storage product manage services, customer premise equipment solutions and unified communications (presence, video, audio, web conferencing, chat). Contributed significantly to maximizing return on investment (ROI) for $3.1 million marketing budget. Revenue increased 100%. Company sold for 400% of the original value.

Results- Attained 112% of customer acquisition goals by assisting in developing, deploying and managing direct mail, online, e-mail, print, outdoor, broadcast, social media and event tactics to acquire upgrade customers. Achieved exceptional direct marketing response rates to deliver more than 5,000 sales per month.

Product Launches- Launched high-speed internet, telephone, high-definition TV and digital video recorders (DVR) products. Analyzed product, pricing and packaging to identify a strategic plan by market.

Branding & Market Management- Identified, created, maintained and evolved brand and market positions through marketing communications, sales, public relations and trade dress. Directed general market managers and field staff for trade dress transition, product launches and the implementation of pricing packages.

Internal Lead- Promoted best practices to all levels of the organization, coordinated closely with Customer Care, Field Staff, Operations, Engineering and Information Technology.

Media Project Manager- Managed, coordinated and negotiated with television ad insertion media providers and identified opportunities for additional markets.

BROWN SMITH WALLACE, LLC, Saint Louis, MO 08/2008 – 02/2010

Marketing & Business Development Coordinator

Managed and trained accounting firm relationship managers to use customer relationship management database system (CRM/SalesLogix). Followed up on business development initiatives for specific marketing campaigns resulting in over $200,000 in incremental revenue.

Project Management & Analysis- Tracked multi-media marketing campaigns and client opportunities. Maintained client/prospect information within billing and CRM database.

Marketing Collateral- Prepared marketing collateral, presentations, proposals and promotional items for firm initiatives.

Public Relations- Created, coordinated and distributed marketing and public relation campaigns.

Event Management- Planned and coordinated trade shows, seminars, golf outings and business development events.

Sales Reporting- Recorded and created weekly sales reports tracking progress and yearly gap analysis.

SUDDENLINK COMMUNICATIONS, Saint Louis, MO 01/2008 – 08/2008

Corporate Marketing Department Intern

Maximized effectiveness of television commercial spots across multiple markets to meet corporate and programing affiliate commitments.

Campaign Project Management- Designed and created organization system for direct mail to streamline result communications throughout company to enable more effective marketing analysis.

Media Analysis- Created monthly media summaries showing regional media placements in relation to product messaging to be used for company research and future media placement decisions.

Events- Planned and implemented corporate events.

PREVIOUS PROFESSIONAL EXPERIENCE

SOLAR NIGHTS, Saint Louis, MO- Creative Marketing Intern Coordinator

ST. LOUIS NOW, Saint Louis, MO- Advertising/Marketing Coordinator

EDUCATION

Bachelor of Arts in Communications, Maryville University, 2008

Concentrations: Advertising/Public Relations

CERTIFICATIONS & TECHNOLOGY

Customer Relationship Management Software: Sugar CRM, Mortgage Returns 7.2, Sales Force, SalesLogix

Marketing Automation Software: Eloqua, Act-On, Mortgage Returns 7.2, Exact Target, Constant Contact

Website Content Management/Tracking: WordPress, Google Analytics, Act-On

Design: Photoshop, Illustrator, InDesign, Quark, Prezi

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