Sales Account Executive
Resume:
MORRIS SNEOR
*** ********** **., ******** ****, IL 60035
******@*******.***
www.linkedin.com/in/morrissneor
EXECUTIVE SUMMARY
MARKETING DIRECTOR Candidate. Expertise in B2B, commercial and industrial sectors. Design, develop and deploy engagement and conversion initiatives across digitally branded environments and in-person touch points. 20 years client/agency management and leadership experience identifying growth opportunities; researching, targeting, generating new business; and creating additional streams of revenue. B.A. and M.S. degrees in Advertising, Psychology and Communications. PROFESSIONAL EXPERIENCE AND SELECTED ACCOMPLISHMENTS PARADIGM PRODUCTIONS, INC., Des Plaines, IL 2009 – Present
$1 million interactive agency helping emerging and established companies profit, grow and stay at the forefront of their industry by using customer insights, design thinking and integrated marketing. VP Marketing and Sales
Responsible for business development; account, project and talent management; researching and writing agency blogs, white papers and webinars.
Prospected, managed and serviced agency’s second largest and most active client generating
$120,000 in revenues.
Introduced, promoted and delivered $100,000 in new executive strategy sessions; branding and messaging workshops; primary research studies; photography services; and inbound marketing services (SEO + Social Media + Content Marketing).
Reduced $70,000 in annual operating expenses by restructuring employment model from hiring full-time specialists to accessing expertise-on-demand. LUXE INTERIORS + DESIGN MAGAZINE, Boca Raton, FL 2008 – 2009
$40 million division of Sandow Media Corporation publishing the nation’s largest and fastest growing network of luxury shelter magazines.
Director, Business Development, Chicago, IL
Responsible for selling advertising space and programs to Chicago based businesses in second year after initial market launch.
Sold $200,000 in print advertising and programs to local high-end architects, home builders, interior designers, manufactures, and luxury showrooms within eight months.
Saved publication $100,000 in production and postage costs by discovering errors in their affluent homeowner mailing lists.
Launched Chicago’s MediaJet channel (an exclusive newsstand network located in more than 200 private airports across North America).
MACQUARIUM, Atlanta, GA 2007 – 2008
Privately held Internet strategy, design and technology firm serving Fortune 1,000 companies. Director, Business Development, Chicago, IL
Responsible for penetrating the Midwest market and establishing a presence across the insurance, quick service restaurant and private education industries. Lead new business development efforts, contract negotiations, strategic direction and project oversight.
Generated $600,000 in new Internet and Intranet projects within seven months from Allstate Insurance, Quiznos Sub Franchise and Alta College, Inc. CLARITAS, San Diego, CA 1994 – 2007
$95 million subsidiary of Nielsen Company providing market research, analytical services and decision support systems.
VP Practice Leader, Communications and Energy Group, Chicago, IL 2005 – 2007 Responsible for identifying and creating new revenue opportunities, growth strategies, and annual business plans.
Helped drive annual revenues from $16 to $20 million with fourteen sales and service executives across five regional offices.
Member of executive team that structured, coordinated, and developed cable industry consortium resulting in $500,000 of annual revenues.
Established and managed third party relationships driving $250,000 in cable and newspaper ad sales.
Assistant Vice President, Communications and Energy, Chicago, IL 2000 – 2005 Managed $6.5 million Midwest and East Coast regions. Staff of eight sales and service executives.
Grew average account value from $150,000 to $250,000 annually through cross-selling efforts. Senior Director, Midwest Regional Manager, Chicago, IL 1996 – 1999 Responsible for penetrating, managing and growing Midwest’s largest communications and energy companies. Carried personal and sales staff’s quota. Staff of four sales and service executives.
Only one of four people in company’s history to sell more than $1 million in new business. Director, Chicago, IL 1995 – 1996
Responsible for new business development.
Exceeded $900,000 revenue goal in first year by 10%. Senior Account Executive, Chicago, IL 1994 – 1995
NATIONAL PLANNING DATA CORPORATION, Ithaca, NY 1991 – 1994 Privately held $15 million dollar company selling national Census data, annual demographic updates and specialty business databases.
Account Executive, Chicago, IL
SCOTT ROSS ADVERTISING AGENCY, LTD. Northfield, IL 1989 – 1991 Full service marketing and advertising agency.
Account Supervisor
EDUCATION
UNIVERSITY OF ILLINOIS, Urbana-Champaign, IL
Master of Science (M.S.), Communications / Advertising 1989 NORTHERN ILLINOIS UNIVERSITY, DeKalb, IL
Bachelor's Degree (B.A.), Corporate Communications, Psychology 1987 AFFILIATIONS
TAPROOT FOUNDATION, San Francisco, CA 2014 – Present Nonprofit that makes business talent available to organizations working to improve society. Strategy Consultant, Chicago Chapter
SCORE ASSOCIATION, Herndon, VA 2014 – Present
U.S. Small Business Administration nonprofit partner that offers consulting, mentoring, training and valuable resources to maximize the success of existing and emerging businesses. Marketing Vice-Chair, Chicago Chapter
THE ART OF SCIENCE LEARNING, New York, NY 2014 – 2015 Initiative funded by the National Science Foundation to study the application of artistic skills and the innovation process to non-artistic disciplines for the development of a 21st Century STEM workforce. Fellow, Chicago Incubator
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