Project Manager Senior Research Manager
Resume:
CANDICE LEE
*********@*****.***
www.linkedin.com/in/candicelee1223
Professional Summary
• Diverse background in quantitative and qualitative global market research for supply-side and corporate-side
• Project management experience includes design, budgeting, execution, implementing fieldwork, managing staff, analysis, and presentation
• Research methodology experience includes attitude & usage, brand tracking, customer satisfaction, consumer segmentation, concept testing, political polls and focus group
Research Experience
INTERIOR DESIGN MAGAZINE (published by SANDOW MEDIA) (New York, NY)
Research Consultant (2006 - Present)
• Manage media studies for Interior Design and JCK magazines. Responsibilities include vendor selection, designing and programming surveys, sample selection, monitoring fieldwork, data entry and coding, and report analysis for mail and online surveys.
• Specific projects include the Interior Design Hospitality Giants Study, which rank architectural firms by design revenues; and JCK surveys, which measure brand health and ad performance in the jewelry industry.
• Interior Design research findings published in two articles:
• November 2009 article “Public Options - Private, Too”¬¬
http://www.interiordesign.net/article/477446-Public_Options_Private_Too_Healthcare_Giants.php/
• January 2010 article “2010 Giants: A Spoonful of Sugar”
http://www.interiordesign.net/article/483-***-**** Giants A Spoonful of Sugar.php
• Website redesign projects for media and consumer electronics publications contributed to the development of ExpertBusinessSource.com, an online resource for small businesses.
• Develop Total Audience Profile (TAP) reports from research findings. TAP reports summarize data on magazine and enewsletter circulation and web analytics.
GfK CUSTOM RESEARCH NORTH AMERICA (New York, NY)
Research Manager (2008 - 2009)
• Managed Concept Challenger studies for pharmaceutical clients. Designed surveys, prepared concept boards, monitored fieldwork, created tab plans, and coordinated data and custom diagnostics for reports. Objective was to evaluate consumer response to products prior to commercialization.
• Collaborated with client and research team on consumer segmentation studies for Pernod Ricard. Conducted TURF analysis to estimate market potential of brands in the distilled beverage industry.
SYNOVATE (acquired by IPSOS) (New York, NY)
Associate Project Manager (2000 - 2002)
• Collaborated with Pernod Ricard on the development of Global Brand Tracking Study, an annual CPG study encompassing 18 countries and 2 categories. Developed metrics to measure the strength of brands in the distilled beverage industry.
• Analyzed and compiled data for topline reports including summaries on brand health and in-depth analysis of specific countries.
• Recommended to senior managers and clients ways to improve the structure of the study based on the detailed analysis of research findings.
• Tested CATI programs and online surveys; checked banner plans and data tabulations, stat tested data.
Abt SRBI, INC (New York, NY)
Research Associate (1997 - 2000)
• Managed fieldwork for research methodologies including strategic brand positioning, monthly tracking studies, customer satisfaction studies, concept testing, and mall intercept interviewing.
• Developed surveys and trained interviewers for transportation and financial services studies.
• Analyzed data and generated graphics for presentations and reports.
Education
HUNTER COLLEGE OF THE CITY UNIVERSITY OF NEW YORK (New York, NY)
Master of Science in Social Research
Bachelor of Arts in Psychology
Professional Activities and Skills
Taproot Foundation: Project Manager at Alzheimer’s Association New York City (2011 - 2012)
Taproot Foundation: Project Manager at Riverdale Neighborhood House (2013 - 2014)
Meetup NYC Marketing Mixer: Co-host monthly networking event for marketing professionals (2009 - 2013)
Software: MS Office, Qualtrics, Zoomerang, SPSS, TURF Analysis, Basecamp, QuickBase, Ascribe, ePRS
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