Social Media, Online Marketing, Marketing Communication, Branding
Resume:
CONTACT ***.******@*****.***
The Look Company August 2014 January 2015
Vodafone February 2009 July 2014
Gemmalyn Siocon
SKILLS
Social Media
Engagement
Online Community Management
Marketing Communications
Branding
Web/Online Marketing
Customer Service
Ecommerce
Analytics
WORK EXPERIENCE
Social Media and Online Marketing Manager
Direct the social media strategy of the company, lead the development and management of content, engagement, community growth, brand reach, traffic, and new customers Supervise the redesign of the company website, improving the usability, design, content and conversion of the company website
Develop and manage online marketing campaigns, devise strategies to drive online traffic to the company website, utilizing paid search, SEO and PPC techniques Coordinate the development of cross channel marketing and social media campaigns with vendors, partners, and internal key stakeholders
Plan and manage the budget of all online and social media marketing projects and initiatives Evaluate customer research, market conditions, competitor data and social media trends that impact the company
Social Media Specialist
5 years of Vodafone Online Brand Ambassador
Pioneered and managed the growth and development of Vodafone Qatar social media presence
(Facebook, Twitter, Instagram, Youtube)
Built and executed Vodafone social media strategy through competitive research, platform determination, benchmarking and message audience identification Content creator for social media channels tailored to company's services and promotions Expert in supervising social media sites by minute by minute participation in online conversations that surround company content and brand. Well-versed in identifying threats and opportunities in user generated content surrounding the Vodafone brand and report to appropriate parties for corrective action
Set up and optimized company pages within each platform to increase the visibility of company's social Gemmalyn Siocon 1
Vodafone Qatar February 2012 July 2012
B.S. Psychology June 1999 Apri l 2003
content
Co-managed company's e-commerce operations by overseeing online shop orders, offers, and promotions hosted on company's website
Marketing Communications
Assisted in the creation of marketing and branding campaigns that delivered against business objectives
Facilitated in the implementation of campaigns across all channels including internal Collaborated and teamed up with agencies for design and delivery of artwork and communications Managed the budget by raising and processing PO's, ensuring that correct documentation is provided and payments can be processed on time, proper storage of invoices for references Coordinated events and sponsorships campaigns that drive brand equity and key business results Liaised and supported key internal (marketing, sales and online) stakeholders and external stakeholders including advertising, event and media agencies ACHIEVEMENTS
Most Social Devoted Brand – Vodafone Qatar
Best Social Media Strategy The Marketing Show 2013 Qatar Chronicle Social Media Awards – Vodafone Qatar
Gold Award for Best Contact Center in Social Media – 2014 Contact Center World Awards – Vodafone Qatar
EDUCATION
Pamantasan ng Lungsod ng Maynila
REFERENCES
References available upon request.
Gemmalyn Siocon 2
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