Management Sales
Resume:
Sol Friedman
******@***.***
Accomplished Operations & Marketing professional with over 20 years of experience in improving productivity and profitability in several sectors of the healthcare industry. Diversified background in Business Development, Process Improvement and Strategic Planning. Linear thinker; regularly tapped to lead challenging projects. Demonstrated ability to anticipate and resolve problems.
Possess in depth knowledge of diverse industry sectors.Broad thinker & visionary, who is able to recognize the impact of decisions and actions on the entire enterprise and its clients over time.
Excel in leading cross functional teams that collaborate as a focused unit to achieve business goals. Assertive, persistent, good listener, self-motivated, excellent closing skills. Strong communicator. Easily interface with high profile executives, consultants, staff & vendors.
AREAS OF EXPERTISE
Sales Management
Strategic Market Development
Project Management
Process Improvement
Operations Oversight
Client Relationship Management
Customer Satisfaction & Retention
Media marketing / PR
Ethnic/ Target marketing
Trade Shows & Sales Conferences
Team Leadership
Staff Motivation & Mentoring
Training & Staff Development
Staff Recruitment
Workflow Optimization
Cross industry experience includes: HMO & PPO network development, Telemedicine Services, Complex Population & Chronic Disease Management, Corporate Wellness Programs, Women’s Health Initiatives, Home Healthcare& Radiology. Strong presence in the ACO, MLTC, Acute Care, Senior Care & Long Term Care markets.
PROFESSIONAL HISTORY
OPTUM HEALTH, New York, NY 2012 – Present
Complex Population Management/ Long Term Care Business Development Sr. Manager
Market Strategy Development: Work with COO and senior management as a thought partner to provide insight and expertise in developing key business strategies.
Sales & Account Planning: Lead and manage strategic client acquisition process that leverages the full set of Optum capabilities. Resolve and improve sales & operation issues by impacting & contributing to:
Overall Process Improvement
Prospect Development & Tracking
Fact Finding Outreach, Pre & Post initial meeting
Rate renegotiation facilitation issues
Developing Collaborative Alliances
Resolving Member Recruitment Process Issues
Consultant Oversight
Fostering Teamwork and Collaboration
Relationship Management: Cultivate/manage sustainable client relationships. Leverage these relationships to support team objectives and to generate growth opportunities for Optum. Use personal influence and credibility to achieve organizational impact.
Drive a Client-Focused Culture
Drive the organization to deliver industry-leading client service and satisfaction.
Focus the organization on attracting and retaining clients. Champion the importance of maximizing the client experience.
KENSINGTON MARKETING, Brooklyn, NY 2001 - Present
Principal
Provide organizations with management consulting services, specializing in human resources, organizational performance, and strategic business development.
Industries: healthcare, financial services, outsourcing, Community based organizations, employment, and training.
MJT MANAGEMENT, INC., Bronx, NY 1998 - 2001
Vice President, Business Development & Operations
Healthcare Management Company with a focus on Long Term and Rehabilitation Care. Provider of Radiology and Imaging Services, through Professional Health Imaging, P.C. (Division of MJT). Charged with mission to develop and implement firm’s marketing strategies enhance operations & build broader physician referral base.
Increased referral base by over 350 new physicians.
Enhanced visibility, through fax broadcasting, newsletters, physician info packets, industry conference exhibitions, health fairs, patient satisfaction surveys and website development.
Redefined practice focus, promoting Women’s Health Center, increasing service utilization by 300%. Introduced new modalities and devised and implemented joint marketing strategies with Ethicon Endo - Surgery and Columbia Scientific to market Stereotactic Breast Biopsies and Dental Implant scanning. Wrote and negotiated contracts with HMOs that increased traffic for biopsies and dental scans 500%.
Built and monitored physician database improving prospecting efficiency. Mined data to determine utilization patterns & used results to target marketing & achieve a financially solid modality and reimbursement mix.
Reduced monthly outlay expenses by 50% through introduction of budget discipline, resolution of claims backlog, and elimination of outside marketing consultants.
HEARTLINK INC., Long Island City, NY 1997 - 1998
Director of Marketing
Launched telemedicine /demand management Services Company; specializing in cardiac and pulmonary monitoring, PERS units, nurse triage, and enhanced physician answering services.
Developed strategies for product positioning, creating focused marketing approach, which reduced start up time 30%, and resulted in opening up several secondary markets.
Redesigned marketing materials, exhibited at Disease Management Conferences, resulting in 60% increase in qualified leads.
HEALTHFIRST, INC. (HMO), New York, NY 1994 - 1997
ProviderNetwork Development Manager
Hospital-based network comprised of twenty major teaching hospitals targeting Medicaid/Medicare populations. Recruited to develop ethnic markets and build physician networks. Effectively cultivated relationships and closed 70% of qualified leads. Consistently met and often exceeded quarterly quotas by as high as 150%.
EDUCATION
Adelphi University– Garden City, Long Island, NY BachelorofArts– Social Science
Management Consulting Experience Healthcare
REVIVAL HOME HEALTHCARE, New York, NY
Retained to establish marketing infrastructure, create corporate image, and brand identification. Developed appropriate materials and market penetration strategies that built competitive advantage and lead to 25% increase in business volume within six months.
LASER & VARICOSE VEIN TREATMENT CENTER, Brooklyn, NY
Retained to develop outreach strategies to the physician and potential patient community; wrote press releases, utilized direct marketing and mass media outlets to create patient awareness, created promotional materials and presented to new referral sources resulting in the introduction of services to several hundred previously unaffiliated physicians.
BAY IMAGING, MODERN MEDICAL IMAGING, Brooklyn, NY
Analyzed market competition and developed strategies that resulted in 25% turnaround in key modalities. Developed and fostered relationships with area physicians to enhance utilization of services resulting in a 40% increase in physician retention.
GIRLING HEALTHCARE OF NEW YORK, Brooklyn, NY
Fostered relationships with healthcare facilities & practice physicians. Developed marketing strategies for home care services to enhance corporate branding and improve organizational effectiveness. Tracked & analyzed referral trends & resolved ensuing issues.
TREBUCHET OUTSOURCING SERVICES INC., New York, NY
Outsourcing Services Company with domains of activity in several industries including, Healthcare, Non Profit, Publishing, and Legal sectors, providing content, transcription, legal and call center services, utilizing information technology, project management, and vendor-agnostic solutions.
• Developed & implemented work - flow processes to streamline operations and sales pipeline outcomes that impacted overall long – term growth, increasing bottom line revenue by 30%.
• Oversaw ongoing sales, marketing and strategy development. Provided training and coaching to clients to maximize effective service delivery.
AMERICARE, INC. New York, NY
Retained as Business Development Consultant to oversee and manage expansion of their operations to new service areas with a focus on the Mid- Atlantic and Southern regions. Met with division heads and senior management to facilitate partnership agreements with long - term care networks.
OMNI MANAGED HEALTHCARE INC. New York, NY
Healthcare management consulting firm with a core business in employee benefit plans. Represented unions and large employee groups to advocate rates and terms of service. Worked with clients engaged in Cord Blood storage & Hospital Pharmacy Management to expand their network and broaden their service offerings.
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