Director, Marketing

Angie Spence Roberson

**** ******** ***** ***** **********, NC 27410 336-***-**** 336-***-**** *************@*****.**.***

Summary of Experience

Accomplished professional with 20 years of marketing, research, customer relations, sales and communications experience using multiple disciplines in a variety of industries. Highlights include:

• Excellent interpersonal and communications skills.

• Demonstrated ability to develop and drive strategy.

• Detail oriented with strong organization, prioritization and time management skills.

• Manage teams, budgets, projects and programs successfully from inception to completion.

Professional Experience

Qualicaps, Inc. (Whitsett, NC) 2008 - Present

Director of Marketing, Sales Analytics & Customer Relations – January 2013 to Present

Director of Marketing and Customer Relations – January 2011 to January 2013

Sr. Marketing Manager/Customer Relations Manager – November 2009 to January 2011

Senior Marketing Manager/Product Manager – April 2008 to November 2009

Manage all marketing strategy and programs for a highly complex product line targeted towards research and development scientists and pharmaceutical engineers globally. Responsible for sales forecasting, sales and operations planning process, strategic marketing planning, internal and external communications, budget and program management, customer presentations, digital media, advertising and event management. Oversee a small marketing and customer relations team.

Key Accomplishments:

• Member of a marketing and sales team that helped turn the company from years of unprofitability to profitable in one year.

• Streamlined marketing and trade show programs to maximize internal and external resources.

• Turned around an adversarial customer relationship to a positive working relationship in less than six months.

Freelance Marketing & Communications (Greensboro, NC) 2007– 2008

• Developed, executed and reported market research studies, both quantitative and qualitative.

• Generated strategic marketing plans and ideas.

• Wrote copy for marketing mediums, including brochures and web sites.

Quixote Group Marketing & PR (Greensboro, NC) 1999 – 2007

Director of Client Service – February 2002 to August 2007

Account Supervisor – May 2000 to February 2002

Senior Account Executive – April 1999 to May 2000

Managed and supervised programs, projects and teams in a fast-paced, results-oriented environment that provided marketing, market research, brand strategy and public relations counsel. Varied industry experience included pharmaceuticals, apparel, higher education, furniture and consumer products working with clients such as Merz Pharmaceuticals, Hanes Brands, Champion, Sonic Restaurants, UNCG and Pulaski Furniture. Utilized multiple marketing disciplines to garner results, including market research, community relations, media relations, issues management, event planning and relationship marketing.

Key Accomplishments:

• Launched national new products and programs via public/media relations to successful results of up to 18:1 ROI.

• Contributed to annual revenue generation of at least five times my salary.

• Developed and implemented short and long range plans and strategies for clients and new business targets.

• Managed client relationships to maintain and grow revenue for the agency.

Trone Public Relations (High Point, NC) 1996 – 1999

PR Manager/Account Executive – April 1997 to April 1999

PR Research Coordinator/Assistant Account Executive – October 1996 to April 1997

Improved department systems and garnered public relations results in a high-performing agency environment with industry experience in pharmaceuticals, employee relations, manufacturing, insurance and consumer products.

Education

Elon University – B.A. in Communications, Minor in English – Honors Graduate – 1995

Dale Carnegie Sales Training – 2012 & 2013

Contact this candidate