Sales, Marketing, Business Development, B2B, Solutions Selling skills
Resume:
Peggy P. Lee
*********@*****.***
PROFILE
Marketing, Business Development and Sales expert with diverse industry experience in hospitality, travel, leisure, consumer products, technology/SaaS and consulting. Areas of expertise: Channel Management, Sales, Customer Service, Account Management, Strategic Partnerships Digital media, e-Commerce, Online Media, Branding, Marketing, GoToMarket Strategy. WORK EXPERIENCE
Engage Consulting 2004-Present
A business development, marketing and sales consultancy focused on digital marketing and e-Commerce- related projects largely within travel, leisure, hospitality and new media. Recent focus on social and mobile marketing strategy and solutions and public Wi-Fi networks. Representative and longer-term engagements include M3W Inc. (mobile apps and games for hospitality and tourism,) Expert Travel Services (a member-based service for frequent business travelers), Market Metrix (customer satisfaction and research solutions for the hospitality and travel industry), Portaga (online bookings solutions for the business travel market, and Luxmac (wholesale and retail mortgage investment banker). Provided strategic business development consulting services in sales, marketing and partner strategy and execution as well as online strategy, social and mobile marketing strategy British Telecom Consulting & SI Division, Director Business Development 2003-2004 The $1 Billion global IT consulting and system integration division of British Telecommunications Director Business Development, North America
Developed all propositions and opportunities within the travel, hospitality, leisure and entertainment vertical.
• Created all business development and alliance/channel sales activities in the U.S. for Travel & Leisure Led the development of Mobility & Wireless Proposition within travel and leisure North America.
• Defined market strategy, and developed and launched targeted solutions. b-there, Inc., Founder, CEO & Chairman 1999-2003
Founded company and provided strategic growth plan for start-up organization providing enterprise software solutions and services to the Fortune 500 corporations and associations.
• Created and closed critical strategic alliances with leading industry partners ..
• Developed, sold and managed key relationships with client partners and clients direct.
• Built customer support and IT/Delivery organizations to support changing market focus. LEE TRAVEL GROUP 1992-1999
A travel consulting and services provider focusing on group/convention, corporate and leisure products Direct responsibility for all major new sales, account management, customer service and business development.
• Provided leadership and development of all sales, marketing, account management, customer care and financial operations of the company. Built organization from 3 employees to 100+ in 5 years.
• Designed and architected the development of first web-based attendee relationship management application for the meetings/convention/tradeshow industries, which was later spun-off to b-there.
• Developed and sold b2b and b2c incentives and destination packages for consumer conventions, corporate, association and affinity groups and consumer vacations. Prior Experience Consumer Products/CPG 7 years
Pepsi-Cola Company Sales Development Manager, Food Service Division Duracell Inc. National Account Manager, Sales Administration Manager, Territory Sales Manager Peggy P. Lee
*********@*****.***
EDUCATION & TRAINING
The Sam B. Walton School of Business, University of Arkansas, BS BA and Marketing. Various management, marketing and sales courses through American Management Association, Xerox Learning Systems and others. CURRENT AND PRIOR PROFESSIONAL ASSOCIATIONS, MEMBERSHIPS AND AWARDS:
• Executive Girlfriend’s Group, founding and Board member of “invitation only” organization of the top 500 executive women in travel. Executive Women’s Forum in conjunction with TravelCom.
• eCommerce Committee for Travel Industry Association
• Women in Technology International, served on Board of Annual Conference
• National Business Travel Association
• Meeting Professionals International
• Association of Corporate Travel Executives
HONORS and AWARDS
• Selected as one of the 25 Most Influential People in the Meeting Industry in 2000 by Meeting News
• Salesperson of the Year, Duracell
• Ernst & Young 1st runner up, Entrepreneur of the Year for Connecticut, 2000
• Leukemia & Lymphatic Society, Fundraiser of the Year, 1st runner up, 2000
• Numerous industry awards of excellence: SABRE, Ritz Carlton, Marriott, etc.
• Soccer Manager, 5 years, New Canaan Travel Soccer, 2002-2007
Contact this candidate