Hany Raafat
Address: *th Zone, Nasr City, Cairo, Egypt
Mobile: 002 012********
Email: ******@*****.***
Dear Hiring Manager:
As a successful business manager with a broad background and a wealth of experience in developing and delivering innovative programs that increase revenues, I am someone who can be a great asset to your company. With demonstrated successes in identifying promising business opportunities and mobilizing effective teams to put them into practice, I would like to explore the possibility of putting my expertise to work for you.
As you can see from my enclosed resume, my background includes roles in sales, marketing, operations, and information analysis, where I have been able to implement programs that significantly improved operations and reduced costs.
My success has been defined by my strong analysis skills, solid business instincts, considerable practical experience, and ability to rally staff around a common goal.
I would be pleased to have the opportunity to discuss your needs and how I might be able to meet them.
.
Thank you for your consideration.
Sincerely,
Hany Raafat
Career Objectives
Acquire a challenging position within Business Development to lead and oversee the development and growth of profitable new business, develop and maintain effective key stakeholder relationships therefore having positive strategic impact on the commercial operations to ensure continuous business growth.
Key Skills
Strong disciplined and inspiring leader, a team player with aptitude to spot and develop talented people and organization
Results-oriented executive with demonstrated success in general management.
Development and implementation of new processes that improved efficiency and productivity for sales force
.
Innovative leader adept at building teams with the ability to think creatively and design profitable organizational changes.
Marketing and selling a wide range of therapeutic classes (anti-infective, anti-rheumatics, antihypertensive, asthma-allergy, Central Nervous System, Cardio Vascular System, BPH, oncology, Thrombosis markets and OTC).
Special experiences in developing Launch and post-launch campaigns.
working with Creative Agencies and market research companies.
Expert in acquisition, Forward-thinking leader and key player in transforming the company’s international presence & operating models within MIDDLE EAST, through a cross-functional team of corporate strategy & business development
People Management
• Build and lead an effective management team
• Self development and continuing personal development
Basic Areas of Knowledge and Skills
• Good project and time management skills
• Knowledge of business and management principles
• Strong analytical skills
• Organizational skills
• Leadership skills
• Ability to work collaboratively
• Reviewing distribution contract, working with legal bodies
Working Experience
Unity Supplies (LLC) (Conmed Linvatec USA ) 2013- current
Regional Sales Manager (Endoscopy, Orthopedic, Sports Medicine, General Surgery)
• Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.
• Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.
• Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
• Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
• Implements trade promotions by publishing, tracking, and evaluating trade spending.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
• Accomplishes sales and organization mission by completing related results as needed.
Infinity medical SAE. 2010-2013
Sales Manager (Trauma & Spine Implants)
Promoting the sales of both Trauma and spine implants in the most potential hospitals in Egypt, Including public, private and educational sector hospitals.
-Managing all the tenders in the appropriate time.
-Requesting the goods supply and control the movement of these goods.
Biogenericpharma Egypt 2005 –2010
Business Development Manager
Contribute to the development and refinement of Company’s vision and strategy
Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns
Liaise with other executive heads on the implementation of the company’s strategic and operational plans
Develop, review, and report on the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team
Impact the profitability of the company through ensuring strategic and tactical management decisions and new business development results
Competitor and market analysis
Develop and lead the Business Development team in sourcing, managing and implementing new business opportunities
Ensure efficient and effective marketing, advertising and promotional planning through the Marketing department
Present a budget for board approval and prudently manage resources within those budgetary guidelines according to company policy and within ethical corporate governance guidelines
Maintain and develop organizational culture, values and reputation in its markets and with all staff, customers, suppliers, partners and regulatory/official bodies
Biogenericpharma Egypt
Sales and Marketing Manager 2004-2005
Managing and directing sales and helped in setting marketing directions and plans and leading teams to solid performance,
leadership and team building capabilities creating the foundation for driving results achievement through people and creating an environment that fosters personal development and performance.
Motivate and lead teams, spotting opportunities and areas of improvement and realign strategies to meet operational goals,
Coaching employees for better performance, positively influencing others,
Management background includes developing and directing sales & marketing plans to drive profit, grow brands and build teams to expand the overall business and leverage country P&L
• With special assignment as business development manager
• Building strategy for the company
• Creating the marketing &business support departments
• launching new products,
• Creating a transversal project team for regulatory, distributors, tender and outsource projects
• Successful launch of new company (Biogenericpharma) with fully integrated team with new SOPs and with good management practice
Atos Pharma Egypt
District Sales Manager 2003-2004
* Sales Force Effectiveness management
* Leading my team for better performance to achieve their individual plans
* Creating and monitoring a leverage P&L.
* Setting the marketing plans, data analysis, setting implementation guidelines for marketing activities, market shaping and development plans and KOL development programs.
* Leading the sales team through country plans achievement, team and business development and ensuring profit goals are met.
* Managing tenders, pricing and collaborating with logistics dept to ensure smooth supply.
* Supporting personnel career growth, creating career opportunities and managing performance to attract and retain talent within my team.
Ranbaxy Egypt
Sales Force supervisor 1999-2003
Sales Force management
Oversee proper implementation of marketing and sales programs through regular work with MRs
Review and monitor MD call performance
Review, monitor and coach MRs in the following areas:
knowledge of territory, MDs, products, competitors, pharmacy and drugstores
skills development in presentation, building rapport, decision making and problem solving
detailing skills in terms of prospecting, pre-call planning, approach, probing, presentation, handling customer objections, closing and post call analysis
Conduct performance planning session and review with direct reports
Conduct developmental activities and cascade trainings for skills and competency improvement of MRs as directed by management
Review, assess and validate individual MR master work plan
GlaxoWellcome Egypt
Cardiovascular product specialist, 1998-1999
Participate in market research and working groups for product planning; help develop the Marketing Plan. Direct brand-driven programs and peer-to-peer activities such as web conferences, audio sessions, and dinner series. Create participant guides for all programs. Develop promotional slide kits and training for speakers; strengthen speaker communications and relationships. Serve as Field Program Liaison and provide thought leadership/strategy for advisory boards. Provided strategic planning and mentoring/motivation for the brand team. Controlled message rollout and ensured adherence to core values.
GlaxoWellcome Egypt
Medical Representative, 1997-1998
Successfully launched and drove the growth of a diverse cardiovascular portfolio to area cardiologists and Internal medicine in a large and dynamic territory. Managed the entire territory, including sales planning, forecasting, analysis, and budget allocation. Developed, nurtured, and sustained strategic relationships with key medical personnel (e.g., physicians, hospital pharmacists, the formulary committee, and treatment teams) and actively listened to their needs and concerns.
Education
Bachelor of medicine and surgery
Faculty of medicine, Cairo University, Egypt.
Language Skills
Native speaker of Arabic
Excellent written and spoken fluency of English
Computer Skills
Working ability in PC computer ( Windows Office Applications )
Personal Data
Date of birth: 26/2/1972
Place of birth: Egypt
Marital Status: Married
Military Status: Completed