Marketing Professional

PATRICK J. VESELY

310-***-**** • **************@*****.*** • Patrick.vesely (Skype)

linkedin.com/in/patrickvesely

**** ******** **** *** *** • Los Angeles, CA 90066 Marketing Executive: Digital & Offline Marketing, Brand Management and Partnership Development Professional

Digital, Email and Mobile Marketing * Brand Marketing Strategy *Digital Metrics and Analytics * Social Media * SEM & SEO * Marketing Alliance Formation * Event Marketing * Affiliate Marketing * Traditional and Online Advertising * Campaign Development * Client Management P & L Ownership * Budget Management * Content Strategy PROFESSIONAL EXPERIENCE

Marketing & Business Development Consultant

PAVE Consulting 2009 - present

Develop the strategy and content management of digital marketing plans, partner acquisitions, activation, fulfillment, brand strategies and design for Sport and Entertainment events.

Social Media Clients: NW Women’s Surf Camps & Retreats, USA Volleyball and Trinormous

Business Development Clients: BAFTA, Run to Remember Running Event, Hoop It Up, Kick It, Let It Fly

Marketing Manager

RaceForce 2014 - 2015

Developed and executed the branding and marketing strategies to drive online registrations for seven endurance events in North America.

Managed all aspects of the Digital Marketing & Advertising campaigns for all seven events

Increased the 2013-14 Gross Revenue and Registration for the Southern California events by 13%

Established successful marketing programs for all events including an Ambassador Program, a three race challenge program, a blogger program and a Running Club Outreach program

Launched 3 new events in Livermore, CA, Oakland, CA and West Hollywood, CA through 360 degree Campaigns

Established new partnerships with key Marketing and Business Development contacts for all events

Oversaw the Marketing content for all sites and launched the rebranding of two highly successful Southern California Event web sites: Surf City Marathon & Surf City 10 Digital Marketing Manager

The Active Network 2011 - 2012

Managed the E-commerce markets of The Active Network’s Start-Up daily deal program, Schwaggle. (www.active.com)

Established email marketing strategy for 26 local markets

Managed the sourcing and execution of start-up daily deals program

Generated 25% of 2011 Gross Revenue for overall program Marketing Manager

PATRICK J. VESELY

http://www.linkedin.com/in/patrickvesely

Universal Sports Network (subsidiary of NBC Sports) 2008- 2011 Developed and managed the 360 degree marketing campaigns to promote the start-up network and drove audiences to request this network that covered the Olympic & lifestyle sports.

(www.UniversalSports.com)

Directed the activation of several sales campaigns on the Digital and Television platforms- AT&T, TYR, Gatorade, H2O Audio, Inside-Out Sports and adidas

Prepared and Implemented Digitall Marketing campaigns for the Universal Sports’ 2010 Vancouver Games, Endurance and Winter sports

Established new online records for Page Views, Unique Users and Live streams for several events

Managed the Analytics for all digital properties and presented quarterly reports to C- level management

Manager, Corporate Sponsorship

American Youth Soccer Organization 2006- 2008

Closed and managed business development opportunities, including providing research, developing specific sponsorship packages, preparing contracts and managing the activation of existing sponsors.

Generated a 21% increase in sponsorship revenue over the 2006-2007 fiscal year.

Negotiated and executed National Sponsorship agreements with corporations, such as Herbalife, Ralphs Supermarket, Dole Food Company, Hewlett Packard and Red Robin. Membership Development Officer

American Youth Soccer Organization 2005- 2006

Established new leagues and maintained the existing leagues from the Mid-West to the Great Lakes area.

Increased Membership by 23% by establishing partnerships with local Parks & Recreation Departments.

Junior Account Executive

MMT Sales 2002- 2004

Sold television commercial time for 19 television stations throughout the United States. ADDITIONAL EXPERIENCE

Event Management

Loyola Marymount University 2004- 2004

EDUCATION

University of San Francisco

Masters of Arts, Marketing, Sport Management May 2005 Loyola Marymount University

Bachelor of Business Administration, Marketing May 2002 SKILLS

Language: Understanding of Spanish

Computer: Experienced with Microsoft Office Suite, Apple, Photoshop, Salesforce, Marketo, Omniture, Google Analytics, Coding

Interests: Running, Triathlons, Soccer, Traveling, Reading, Cooking

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