President Managing Director General Manager Senior Management Sales
Resume:
Richard H. Avis
*******@************.*** Vancouver, B.C
President Managing Director General Manager Senior Management Consultancy Franchise Expert Senior Management Executive, who is results driven, has a proven record of turning around under-performing businesses, driving increased revenue and increasing market share. Strong background in all aspects of franchising and business management. High integrity, energetic leader experienced in retail and multi-unit franchise management. Has taken numerous start-up businesses to market, ensuring operational excellence, strong brand positioning and ensuring rapid success and profitability. A strong focus on corporate core values, customer satisfaction, employee relations and motivation. Managed & raised startup finances and private capital for the promotion and development of franchise brands. Key Areas of Excellence include:
Sales Management
Market Growth & Exploitation
Global Market Development
Relationship Building
P&L Accountability
Client, Partner, Stakeholder Relationships
Team Leadership/Management
New Business Development
Negotiation & Closing
Raising Capital
Leading Change
Marketing / Branding Management
Professional History & Accomplishments
Aussie Pet Mobile Canada CEO, President 2009 – 2015 Recognized as a world leader in mobile pet grooming, Aussie Pet Mobile was founded in 1996 in Sydney Australia and has grown via franchising throughout North America and Internationally. Purchased the Master Franchise rights for Aussie Pet Mobile Canada in May 2009. The challenge was to succeed where the brand had failed previously. In 5 years the brand is now recognized as the leader in mobile pet grooming and is a CFA award winning franchise system. This success included the repair of vendor relationships and establish new infrastructure to ensure the long-term viability and profitability of the brand across Canada. Career Highlights
Grown Aussie Pet Mobile from 0 to 52 Franchised Territories across Canada in just 5 years.
Branded and launched a specialized therapy product and secured Global Distribution through more than 30 countries.
Developed and managed numerous Franchise Brands from startup to fully-fledged Franchise system.
Invested and developed the New Zealand Natural premium retail ice cream brand from 2 to 84 outlets becoming one of Australia’s leading premium ice cream brands.
Founded the Retail Management Group (Consultancy Firm) that operated nationally across Australia representing brands, which included Dome Coffee, Thai Panic and Tokyo Joe’s. Richard H. Avis
Accomplishments
• Re-launched the brand across Canada in 2009. Closed 2 existing underperforming operations as part of a new re-launch strategy.
• Recruited a new management team capable of delivering expertise and sustained growth in a competitive franchise market.
• Developed a new Client Management software system, which today accounts for more than 20% of all client bookings being completed online and is now the approved International management system for the franchise brand.
• Awarded 52 Franchised Territories since re-launching the brand.
• Awarded by the Canadian Franchise Association the Bronze Award of Excellence in the Non-Traditional, New-Emerging Category in 2014.
• Recognized with the Franchisees’ Choice Designation Award for 3 consecutive years for outstanding franchisee/franchisor relations.
CT Healthcare Equissage Therapy General Manger - Australasia 2003 – 2009 Established in 1949 CT Healthcare is a world leader in Physiotherapy products Equissage Therapy was created and developed under the CT Healthcare banner to deliver world-class therapy products to the Equine and Canine industry.
Responsible for all aspects of brand management, strategic planning, corporate finance, market research, research & development, product management, project management, factory operation management, sales marketing management, strategic marketing management, cash flow analysis and P&L profitability; reported directly to the Board of Directors. Accomplishments:
• Broke the company’s 50-year record for an individual’s first month’s sales result.
• Successfully delivered and managed a business model and quality product that become Australia’s #1 Equine Physiotherapy product.
• Business became cash flow positive and broke even within 6 months of its Australasian launch.
• Established export markets in Asia & NZ within 12 months of launch.
• Negotiated the Global Distribution Rights for a Canadian Manufactured Animal Bathing System, rebranded the product, appointed Master Distributors in the USA, Canada, NZ, and the UK.
Retail Management Group (RMG) Co-Founder and Director 1998 – 2003 Retail Management Group was established to provide business owners with the ability to out-source part or all of their business and to grow their brands nationally using our infrastructure and management experience.
As the co-founding director, my main role was sourcing and nurturing new client activity and managing these relationships, overseeing the development and growth of the individual brands and working closely with the clients to ensure their goals and expectations were met. Richard H. Avis
New Zealand Natural Ice Cream Franchisor 1987 – 1999 New Zealand Natural Premium Ice Cream is a global franchise selling premium ice cream, frozen yoghurt, smoothies and juice through a franchised network of retail ice cream parlors and mini- parlors, which can be found in shopping centers in Australia, New Zealand and other countries. Accomplishments:
• Secured the rights to Queensland and South Australia in 1987 (sold in 1999)
• Worked with the International Franchisor developing the brand to 84 retail parlors
• Developed new store design and product offering to attract a greater audience. Career Highlights
Government Relations Committee Member CFA December 2013 - 2015 The CFA's Government Relations Committee acts as an advisory body to the Canadian Franchise Association developing and implementing the CFA's Government Relations plan. A strong and representative advisory body provides both leadership and guidance to the CFA Board of Directors and staff management team to help determine the CFA’s advocacy and government relations’ priorities and strategies
Mentor - Mentee Program CFA March 2014 - 2015
Inaugural member of the CFA’s Zor-2-Zor mentoring program pairing experienced franchisors with new, expanding franchise systems looking for guidance, leadership and mentorship. Giving back to the franchise community by promoting best practices and sharing my knowledge and expertise to those starting out and facing the same challenges I have experienced during the past 25 years in the industry.
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