Sales Marketing
Resume:
Lance Wellington Harger
**** ********* **., *************, ** 30043
*****@**********.***
BUSINESS EXECUTIVE OBJECTIVE
Motivated and documented achiever with outstanding record of success and accomplishment eager to bring to your firm increased growth, profitability, efficiencies, and shareholder value.
PROFESSIONAL PROFILE
Performance-driven, entrepreneurial marketing professional with 15+ years of growth-producing experience and expertise in business management, sales and marketing, and team development.
Proactive self-starter with track record of initiative, personal responsibility, ownership of work and reputation for removing obstacles and making things happen.
Highly analytical thinker with demonstrated ability to scrutinize technical and financial data, make quick and accurate decisions, and follow through
Strong leader who effectively motivates others and directs top-level strategic corporate initiatives.
Superlative interpersonal communicator, presenter, and negotiator; delivered effective presentations to corporate senior executives, staff, business liaisons, and political officials.
Creative, dependable, and enthusiastic change agent with proven track record in improving efficiencies, reducing costs, and increasing revenues.
Strategic marketer with history of developing creative strategies to reposition and retain aggressive market share.
AREAS OF EXPERTISE
Business Development
Development of New Client Opportunities
Lead Generation
Customer Satisfaction and Loyalty
Strategic Market Planning
Creative Market Initiatives
Sales Presentation Development
Business Management/Planning
Superior Verbal and Written Communicator
Public Presentation/Speaking/Influence
Highly PC and MAC Proficient, including MS Word, Excel, Powerpoint, Adobe Dreamweaver, Photoshop, CMS software
Web Development: HTML, CSS, PHP, MYSQL, limited XCODE and SWIFT
CRM – from general to industry (mortgage and real estate) specific
Mobile – Highly literate in all text-message marketing/response mobile applications from short-code to white-label.
PROFESSIONAL EXPERIENCE
Founder, Owner, and President, REMAX Waterfront, Elizabeth City, NC, 2003 to 2009
Created performance-driven culture that ensured our company went from 200 to 3rd in market share in first 18 months of business.
Recruited, lead, developed, coached, and motivated 15 + member team – in lead management and procurement, marketing communications, listing and buying presentation, and all facets from initial meet to close of escrow – to accomplish key corporate business objectives; personally led entire region (over 1600 agents) in procuring and managing most individual listings within same period and throughout tenure (had virtually no real estate sales experience OR license prior to procuring RE/MAX).
Developed all sales/marketing/advertising and web-presence efforts.
Lead, managed, and taught strategies for client procurement, retention, and loyalty development.
Aggressively advertised, listed, and sold homes with guarantee “I will sell your home in 120 days, or I will buy it!” approach. Never bought a single home as a result of guarantee non-performance despite also leading the market in quantity of listings.
Implemented and taught strategies to creatively market, sell, and negotiate.
Developed cutting edge presentations for buyer and seller procurement.
Supervised and lead support team in developing and executing marketing programs and advertising campaigns
Developed and implemented cutting edge marketing and sales support material that yielded results so staggering it had to be curtailed until sufficient staff could be hired to support campaigns.
Founder, Owner, and President, M3 Mortgage, Inc., CO, AZ, UT, NC, 1996 to 2009
Grew company from fledgling home-based business with revenues of less than $100,000 to multi-office $1M company with offices in 4 states and licensed in nearly a dozen.
Presided over multiple offices, managers, 20+ loan officers, 4 in house processors, underwriter, and various administrative support staff.
Created and successfully blended culture of “fun and achievement”. Developed loyal and productive staff.
Devised system of franchising and systematic office duplication. Developed and co-wrote UFOC and franchising pre-offer documentation. Successfully executed franchise development.
Employed cutting-edge, aggressive, and highly successful marketing campaigns.
Developed high-conversion rate sales strategies.
Integrated strict zero-tolerance fraud and deceit policies. Maintained 100% customer satisfaction record with 0 rescission-rate through implementing “No Surprise Guarantee” consisting of full disclosure of EVERY term and condition of mortgage loan “in writing” prior to closing or 100% rebate of all fees.
Ensured all staff was trained, tested, and fully knowledgeable of all state laws, statues, and licensing requirements. Ensured compliance with all regulations and continuing ed.
Created and developed liaisons with over 80 loan investors ranging from hard-money to conventional and government backed securities.
Network Administrator, GE Information Services, Roswell, GA, 1994 to 1995
Maintained and managed Novell-based network for entire division.
Offered hardware and software support to over 100 employees
Received multiple awards for efficiency and effective problem solving
Technical Writer and Evaluator, Resolution Trust Corporation (RTC), GA, 1992 to 1994
Drafted requirements for Solicitations of Services (SOS’s) for failed S&L assets
Orchestrated technical review panels and evaluated results
Evaluated proposals in response to SOS’s.
Worked with legal, MWOB, and FDIC administrating, discovering, and drafting requirements for SOS’s.
Education
Bachelor of Arts – Communications, University of Colorado, 1990
oEmphasis – Argument and Persuasion
oMinors – Philosophy and Economics
Graduate – Columbine High School
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