Design Manager
Resume:
JOSE A. RAMIREZ
*********@*****.***
www.josearamirez.com
Professional Summary – UX Director and Visionary
Visionary, strategic senior-level User Experience leader with 12 years of hands-on experience within the health, aerospace, financial, education, marketing, energy and technology industries with strong conceptual, analytical and problem-solving skills that have translated strategies into engaging, meaningful, and usable omnichannel experiences.
Expertise
UX: Strategy, Mobile Strategy (Native, RWD, Adaptive, m.Dot), Product Design, Interaction Design, Information Architecture, Research, Wireframes, Prototyping, Agile (SCRUM), CX, Project Management, LEAN UX.
Technology: HTML5, CSS3, JavaScript/jQuery, ASP.NET, C#, PHP, Oracle, SQL Server, MySQL, Visual Studio, Axure, Visio, Adobe CS, MS Project, MS Office, Telerik.
Experience
NFL/Toyota Financial Services/ Contractor/Consultant, Los Angeles, California 5/2014 – Present
Director/Principal UX Designer
Assessed the organization’s UX and research needs, and established a UX maturity roadmap, vision, process, and framework for ToyotaFinancial.com and LexusFinancial.com. These channels support over 4MM registered active users and intakes $8Bn in payments per year.
Strategized and executed qualitative and quantitative research studies that included surveys, card sorts, and contextual inquiries, mental modeling, interaction design, and usability for key digital initiatives.
Provided key leadership to Toyota Financial Services’ mobile web strategy and successfully launched Toyotafinancial.com as a responsive website.
Implemented a scrum format in which UX sprints were staggered two sprints and aligned with development's sprint schedule.
Benchmarked usability, engagement, and conversion metrics by collaborating with the innovation team, marketing, and call center teams. Learned Omniture and became the SME for analytics.
Transamerica, Los Angeles, California 8/2013 – 5/2014
Director of Enterprise UX
Transamerica is one of the world's leading financial services companies, providing insurance, investments and more to 19.5 million customers.
Helped defined Transamerica's User Experience vision, process, framework, and UX maturity roadmap. Integrated the UX process as part of the organization’s software development life cycle for various digital products.
Part of a corporate wide initiative to develop a contiguous omnichannel ecosystem of experiences across digital and physical spaces. This strategy was a multi-disciplinary collaborative effort with Forrester Research. Activities and workshops revolved around strategy, customer experience (CX), design, measurement, governance, voice of the customer, service design, and culture.
Defined and directed quantitative and qualitative research throughout all stages of the UX process for Transamerica.com, Annuities, Mutual Funds, and various digital products. Designed a portable usability research lab, selected tools, and software, and helped establish the organization’s repeatable and measurable research process that turned results into actionable design efforts.
Provided leadership and strategy for Transamerica’s first responsive website. Recommended Bootstrap as front-end framework, created and managed timelines, and identified deliverables for business, UX, creative, content, development, and QA teams.
Total Merchant Services, Inc., Woodland Hills, California 12/2012 – 8/2013
UX, UI, and Mobile Manager
Total Merchant Services is a leader in the merchant bankcard business that provides innovative and cost-effective solutions to its customers.
Conceptualized and prototyped multi-channel credit card transaction terminal in close collaboration with Sr. Business Analyst and Sr. VP of Product Development.
Defined and established company-wide UX vision, strategy, standards, processes, and principles for mobile and web applications design and development.
Managed day-to-day process of translating product roadmap into launched product – creating mind maps, mental models, and user stories, prioritizing 2-week agile iterations, working hands-on with engineers and QA.
Outerpixel, LLC, Los Angeles, California 6/2006 – 12/2012
Product Designer, Solutions Architect, UX Designer
Outerpixel is a software development company that specialized in B2B, SaaS, and web development for the private and public sector.
Turned customer feedback into requirements for a new Oil & Gas Royalty tracking product, Welltrics, and directly managed, designed, and developed product from vision to launch.
Processed input from customers, sales, marketing, and development to define the strategy and functionality of a web-based budgeting system that would help The Burger King Corporation with cost estimations and reports.
Led cross-functional teams in defining and development of Sunoco’s Free Fuel 5000 marketing sweepstakes.
Kaiser Permanente, Pasadena, California 2/2012 – 10/2012
UX Researcher and Interaction Designer
Kaiser Permanente is one of the nation's largest not-for-profit health plans, serving more than 9 million members.
Developed effective and efficient interaction design solutions that met business, project, and design goals, and were based on design patterns and usability guidelines.
Created IA and user experience documentation and contributed to the development of processes and best practices by developing detailed navigation flows, site maps, wireframes, UI design, and functional specifications.
Helped to measure and improve the experience of Kaiser Permanente's online customers. Qualitative research methods included remote usability studies, in-person focus groups, and card sorting both in English and Spanish.
University of Southern California, Los Angeles, California 2/2007 – 1/2011
Sr. Web Developer
The University of Southern California is one of the world’s leading private research universities.
Strategized, defined, designed, presented, and developed a web enterprise system that included Transportation, Bookstore, Housing, and Hospitality business units.
Influenced Product Managers, Engineers, Marketers, and others to agree upon adopting a pragmatic user-centered design philosophy, approach, and UX best practices.
End-user satisfaction, based on navigation and ease of use, increased from a 4.8% excellent rating on the former web properties to 44%.
Education
Software Project Management Certification, July 20, 2005
University of California Los Angeles, Los Angeles, California
Bachelor of Information Technology, August 11, 2000
American Intercontinental University, Los Angeles, California
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