Marketing Engineer

Jeffrey G. Staw, MBA, MIS

** ******** ***** § Wilton, CT 06897 § 203-***-**** § ***********@*****.***

Jeffrey Glen Staw works passionately to increase private and corporate profitability leveraging internet and information technology.

With over 15 years of experience, Jeffrey is an effective and innovative digital executive able to break traditional boundaries with his unique background of tech-geek development and engaging digital marketing execution.

Jeffrey has served in several corporate roles with elite operators of ecommerce and gaming systems, as well as the occasional healthcare product. Currently, Jeffrey serves as an advisor to Whiteswan Healhcare (SaaS provider of medical diagnosis technology in India and SEA), a partner in ProPickRacing (provider of online horse race handicapping technology), and Managing Partner of eMSBoston, a private eCommerce consulting firm.

Through eMSBoston, Jeffrey spearheads marketing efforts that drive over 300 million clicks, 1 billion search queries, and 30 thousand software installs monthly. Recent projects include Match.com, Avira Antivirus, Alibaba, Baidu, IAC/Mindspark, Lazada, Linio, and more.

As Chief Marketing Officer and co-founder of BidCactus, Jeffrey redefined the online auction industry. He planned and implemented the marketing and operations strategy acquiring over 2 million customers with an industry leading customer value.

As a key advisor in online gaming services and media, Jeffrey developed one of the largest performance marketing networks with over 50,000 affiliates and over $500 million in referred transactions.

As a Senior Engineer at The Mitre Corporation, Jeffrey was instrumental in developing numerous internet technologies that make modern life easy. Jeffrey managed projects ranging from the design and development of the first XML based intranet application, to large scale online video infrastructure, to critical national security command and control systems for USAF, FEMA, DOD, IRS, and NSA.

Jeffrey’s attention to detail and passion for excellence has lead to the development of home-grown technology solutions for effective online marketing and management. Leveraging technology development, payment processing, social media, email list management, Big Data modeling, engaging and actionable content, search, display, and contextual advertising; Jeffrey is a premiere full-stack eCommerce operator. Importantly, he gets a personal satisfaction by getting his clients to derive incremental value from existing customers.

Jeffrey holds a BS degree in Engineering Psychology from Tufts University (1997), an MBA from Boston University (2001), and a Master of Science in Information Systems from Boston University (2001).

Jeffrey is an active alumnus of Sigma Nu Fraternity with passions for cooking and gardening. He enjoys spending as much time as possible with his beautiful wife and adorable kids at their home in Wilton, CT.

Jeffrey G. Staw, MBA, MIS

28 Woodland Place § Wilton, CT 06897 § 203-***-**** § ***********@*****.***

Hands-on Digital Marketing & IT Operations Executive with longstanding success launching extremely large-scale, rules-based automated online marketing, affiliate marketing, ecommerce, website marketing, and other sophisticated demand gen programs that power first-to-market web/SaaS solutions. Career success stories include the following:

Took an online auction company to top market position in terms of revenues, volume of active users, Customer Lifetime Value (CLV), advertising presence, and conversion rate.

Guided 30 casino/gaming companies to grow revenues 10X-15X, helping generate $5M+/month through digital marketing, affiliate marketing, and call center retention programs.

Championed best-of-breed streaming video architecture and intranets for the Department of Defense, US Air Force, Federal Emergency Management Agency, and other federal agencies.

Maximized impact and reach of New England medical practices by launching digital marketing campaigns and CRM programs reaching 20,000+ patients/community members.

Established a global presence for a skincare manufacturer through PR, Marketing, and Distribution efforts.

CORE COMPETENCIES

Marketing:

Mobile Marketing, Email Marketing, Affiliate Advertising, TV Advertising, In-App Advertising, Earned/Paid Social Media, In-Video Advertising, PPC, PPV, CPC, CPM, CPA, CPL, CPI, SEO, SEM, Popunder/Popup/In-Text Advertising, DSP/SSP/Exchange/Direct Ad Buying

Technology:

Ad Servers, SMTP Servers, Email Marketing/Delivery Platforms, Web Development, HTML, CSS, PHP, LAMP, Linux/Unix, JIRA/Confluence, HelpSpot, SQL, DDOS Mitigation, CMS's, jQuery, AJAX, Agile Software Development, LTV Modeling, Adaptive Design, HasOffers/Cake/Bespoke

PROFESSIONAL EXPERIENCE

BidCactus (Beezid) – Online Bidding-Fee Auction Company Westport, CT 2008-2014

CMO & Co-Founder

Capitalized on the online gaming and prosumer marketplace craze by launching a first-to-market bidding-fee auction.

Took the helm of Marketing, IT, User Experience, and Operations to capture and retain top market share in the vertical.

Generated $16M in Year 1 website sales with 20% YoY growth; acquired by Beezid in 2014

Registered over 2 million users, achieving CLV of $175 against industry baseline of $125

Outperformed 200+ new competitors in the market in both advertising and service delivery

MARKETING & BUSINESS DEVELOPMENT

Created FTC-compliant PPC ad campaigns, driving a/b testing, SEO/SEM strategy, and landing page UI/UX design to achieve the lowest cost-per-acquisition (CPA) rate in the industry.

Managed $500,000-$1M monthly ad spend leveraging over 10,000 affiliate publishers, search engines, and mobile/social/desktop ad networks to dominate the market.

Crafted targeted messaging and content for social media, website, and email marketing programs reaching 30,000+ recipients per day (drawn from a database of 2 million prospects).

Redesigned procurement process to focus on sourcing in-trend products with higher perceived value than actual value, reducing COGS/SG&A by over 50%.

Structured buyout from Beezid in 2013, orchestrating the successful migration of all BidCactus users.

TECHNOLOGY INNOVATION

Designed proprietary Linux-based CRM with product suggestion tool and events-driven email system that increased customer conversions 10%, customer retention 15%, and customer lifetime value 20%.

Integrated third-party ad-tracking platform to manage enormous ad portfolio of over 9 million transactions and 500,000+ page loads per day – achieving 99.98% up-time.

Engineered mathematical and psychographic models of propensity for fraud, analyzing online behavior patterns and user-generated content to identify level of risk for the company.

Jeffrey G. Staw, MBA, MIS – Page 2 ***********@*****.***

eMSBoston – Digital Marketing & Advertising Solutions Provider New York, NY 2001-Present

Managing Director / Consultant

Stepped into a brand new industry (Gaming) and role (Marketing) to evangelize web-based casinos (and the virtual space in general) to millions of consumers. Leveraged IT background to build unparalleled tech-driven marketing programs.

Grew eMSBoston from zero to $100,000/month in profit, handling $1M/month spend per client.

Set up affiliate programs that pulled in up to $7M/month for clients, with 10% MoM growth in user acquisitions.

Pivoted into Security, Online Dating, and Entertainment industries – now accounting for 50% of sales.

MARKETING & BUSINESS DEVELOPMENT

Oversaw $500,000/month in client ad spend across Google, Yahoo!, and MSN for 5 years straight, delivering end-to-end PPC campaigns, including budgeting, designing, and testing.

Established strategic alliance with a licensed horse wagering company to leverage the best bookmakers in legal gambling as a value-added feature for end-users.

Negotiated $10,000+ ad deals with 30+ aggregators, driving down fees on 1-month contracts by providing clear analytics on eMSBoston's high-quality and high-volume lead pool.

Sourced and structured business relationships with 30 partner affiliates, including large aggregators with affiliate networks serving leads to hundreds of world-leading enterprises.

Tapped new "management consulting" revenue stream, offering strategy around customer acquisition, retention, payments, call centers, and UI design – expanding client revenues up to 10X.

Brokered M&A deals in the online space, providing valuation, IT integration plan, and ROI analysis.

TECHNOLOGY INNOVATION

Designed and built 300+ HTML/CSS/PHP microsites and end-user portals featuring opt-in lists and free downloads, resulting in $5M in net new profit for client base.

Conceptualized and designed an email delivery platform comprised of a custom UI on a third-party SMTP server to automate the delivery of 18 million HTML emails/day on behalf of clients.

Oversaw IT/Operations in rolling out 3 inbound call centers in South Africa and Australia for clients and 1 eMSBoston outsourced facility in Costa Rica fielding hundreds of calls per day.

MITRE Corporation – Government Contractor Bedford, MA 1997-2001

Consultant / Senior Systems Architect / Human Factors Engineer

Promoted 7 times across Front-end and Back-end System Design Roles. Within 2 years, earned invitation to take up a management-track position but opted for long-term IT consulting role instead to pursue MBA/MIS.

Won "Enterprise Value Award" from CIO Magazine for innovations in Information Technology..

TECHNOLOGY INNOVATION

Designed and implemented streaming video architecture for a corporate broadcast of unprecedented scope, involving 25 live interactive transmissions between 5,000 staff in 50 global offices.

Produced over 300 live streaming video events for multiple agencies in the U.S. government, from writing grant proposals to designing UIs and coding XML architecture.

Crafted business plan to build intranet and deliver video-based internal marketing for DOD, USAF, & FEMA.

EDUCATION & ADDITIONAL LEADERSHIP

MBA & MS in Computer Information Systems: Boston University – Completed Dual Masters Program with Honors (2001)

BA Human Factors Engineering: Tufts University – Engineering Management Minor (1997)

Serve as a Partner/Investor to BMZ Diagnosis, a 100% homeopathic skincare product development company and ProPickRacing.com – advising on Development, Packaging, Licensing, Patents, and Global Distribution.

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