Sales Customer
Resume:
LEE SHAPIRO
*** ******* ***** ******: 913-***-****
Morton Grove, IL 60053 ***.*.*******@*****.***
http://www.linkedin.com/profile/view?id=3525207&locale=en_US&trk=tab_pro
SUMMARY
Senior executive with extensive consumer/commercial package goods marketing and sales expertise including P&L, new product development, direct/retention marketing, multiple channel distribution, market research/segmentation and organizational management and development.
SELECTED ACCOMPLISHMENTS
Project Management
Responsible for the end-to-end identification/collection of evidentiary artifacts to support the compliance with the CFPB (Consumer Financial Protection Bureau) Settlement. Encompassed 700+ projects while partnering with Risk, Legal and Compliance.
Loyalty/Retention
Conceptualized and integrated multiple loyalty programs/incentives which resulted in a 35% increase in the customer experience index as well as a 27% increase in add-on bundled sales revenue.
Developed and launched a multi-level data modeling tool to manage the existing customer base in conjunction with customer facing channels which resulted in a reduction of churn by over 20%.
Product Development
Conceptualized, created and launched over 200 new products, which accounted for an increase in new incremental revenue of over 45%.
Educational Development
Created and launched an international training program targeting the automotive industry which resulted in a 150% increase in revenues.
Organizational Development
Dramatically upgraded team performance through targeted training programs, specific job descriptions/objectives and through the addition of new key team members.
EXPERIENCE
LDR Global Industries, Chicago, IL 2014 – 2015
Private label leader in quality kitchen, bath and plumbing products. (Company sold, position eliminated)
Director of Marketing
Responsible for the identification, creation and launching of over 1,000 new products utilizing our Orient sourcing team as well as domestic partners
Implemented a 6 Sigma system within the project management environment which resulted in the reduction in errors by over 45% as well as reducing the time to market by over 30%
Bank of America, Olathe, KS 2010-2014
Leading financial institution servicing both business and consumer needs. (Project completed, position eliminated)
Senior VP Project Manager
Responsible for the end-to-end identification/collection of evidentiary artifacts to support the compliance with the CFPB (Consumer Financial Protection Bureau) Settlement. Encompassed 700+ projects while partnering with Risk, Legal and Compliance.
Driving project definition and execution of all Maintenance work on behalf of the Foreclosure and CLSO (Centralized Liquidation Services Operation) lines of business. Led 24 projects, the associated team members as well as all RED/YELLOW/GREEN and milestone reporting.
SPRINT NEXTEL, Overland Park, KS 2005-2010
A worldwide leader in the wireless delivery of communication and entertainment media.
Manager, Customer Experience Strategy/Retention
Responsible for all planning, integration and process excellence initiatives in support of the Customer Experience Strategy/Retention division.
Developed and launched a multi-level data modeling tool to manage the existing customer base in conjunction with customer facing channels which resulted in a reduction of churn by over 20%.
Orchestrated the timely development and assimilation of the 2006/2007 SCS Marketing Plans in keeping with the overall Strategic Plan, bringing together strategies, tactics and objectives across numerous functional groups.
Conceptualized and integrated multiple loyalty programs/incentives which resulted in a 35% increase in the customer experience index as well as a 27% increase in add-on bundled sales revenue.
U.S. DENTOOLS, Olathe, KS 2002-2005
A worldwide leader in the training of Automotive Reconditioning. (Business sold)
Principal / CEO
As owner, responsible for all strategic initiatives and manufacturing objectives in support of the $1.5 million income target. Directed a staff of 14.
Developed and launched a multi-faceted market segmentation analysis which resulted in a 17% increase in sales.
Increased sales over 20% by utilizing a cohesively packaged marketing communication program coupled with new and innovative product development initiatives.
Researched and launched customer-centric International programs which resulted in a 150% growth of a new and incremental customer segment.
CHILDREN INTERNATIONAL, Kansas City, MO 2000-2001
A humanitarian relief organization assisting children in need in Third World countries.
Vice President Marketing and Development
Reporting to the CEO, responsible for all strategic fundraising, advertising and communication activities in support of the $70 million income target with an operating budget of $6.9 million. Directed a staff of 16.
Formulated and launched a comprehensive data model targeting customer profitability and retention that resulted in a 13% reduction in attrition.
Expanded the Key Donor Pool by 150% via targeted presentations to key Board Members/CEO’s in major corporations worldwide.
Researched, designed and launched a corporate wide branding initiative targeting the integration of a strategic message across all communication channels.
Established a strategic initiative to develop and launch both an Intranet and Internet space that resulted in increased internal operating efficiencies as well as an enhanced customer contact portal.
SAFETY 1ST, INC., Chestnut Hill, MA 1997-1999
A creator of children’s safety, health and convenience products. (Company sold, position eliminated)
Director of Marketing
Reporting to the CEO, responsible for the strategic development and execution of market plans that supported $150 million revenue target with an operating budget of $1.7 million. Directed a staff of 12.
Conceptualized, created and launched over 200 new products, which accounted for an increase in new incremental revenue of over 45%.
Forged enhanced relationships with key domestic and international partners/vendors which reduced supply time by 20% and increased gross margin by 35%.
Developed and executed first long-range strategic plan, which incorporated marketing initiatives supported by short-term tactical elements.
Created strategic alliances with key retailers, which targeted new products being introduced into the market place that represented 35% in new business.
RAND MCNALLY & COMPANY, Skokie, IL 1992-1996
A cartographic and information supplier of specialty information.
Director of B/B Sales and Marketing
Responsible for all Business to Business sales and marketing activities and achieving the company’s $25 million sales budget. Managed an operating budget of $3.5 million and directed a staff of 45.
Increased revenues by 60% while expanding bottom line profits by over 250% through innovative selling programs and focused productivity tools including time management, industry segmentation, technology transfer and market research.
Developed and launched an intranet site which united sales and inventory management which resulted in a 40% increase in promotional event revenue.
Created and implemented a new inbound/outbound telemarketing compensation benefit package which increased sales by 20% and reduced turnover by 50%.
Established a multi-media training program, a first for the industry, which resulted in a 150% increase in new account revenue production.
SEALY, INC., Cleveland, OH 1990-1992
A worldwide manufacturer of consumer and commercial sleep systems.
Director of Marketing
Responsible for the creation and implementation of strategic marketing programs in support of the $55 million sales objective with an operating budget of $1.5 million.
Developed a customer targeted product matrix which resulted in the re-engineering of the entire product line. Changes netted a 45% listing increase with major accounts generating a 15% increase in revenues.
Organized and chaired the Business Information Development team which was chartered to create an automated network and improve overall performance.
ASSOCIATIONS
Member, American Marketing Association
Member, Promotional Products Association International
Member, Kansas City Direct Marketing Association
EDUCATION
B.S., Business Administration, University of Denver, Denver, CO
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