Manager Sales

NINA JOHNSON

*** ******* *** *******, ** ***** * Mobile 630-***-**** * Email: ********@*****.***

CAREER SUMMARY

Accomplished professional with +10 yrs experience in Category, Commercial and Price Strategy within the CPG industry; Proven ability to create and implement strategic and optimized solutions to drive top-line revenue growth; Collaborative Leader with servant leadership mindset to drive high customer value.

PROFESSIONAL EXPERIENCE

COCA-COLA REFRESHMENTS, THE COCA-COLA COMPANY Atlanta / NY

Group Director of Planning & Revenue Growth Management – East Region (Jan 2011 – Present)

Stewardship of delivering a Business Plan worth 476mm cases and $4.9B in Revenue $ across 8 channels & 13 markets; Directly manage and accountable of 97mm cases and $1.4B in Revenue

Develop annual commercial planning strategy to drive local business performance (New packaging, innovation and program development)

Create and develop local channel pricing trade letters across Home and On-Premise, both setting every-day retails and promotional offers; Grew +3% price improvement in 2014

Deliver +1% in Revenue Growth by optimizing our Trade Spend budget thru sequencing, description-type offers, bundling and promotional depth analysis

Lead performance management routines with Senior Leadership thru Business development updates, Plan-gap analysis and monthly contingency planning

Analyze market share trends and competitive intelligence to proactively deliver solutions

Key Liaison with Region Leadership team, HQ Brand & Sales Vice Presidents

Strong people leader – Directly develop and coach 12 manager-level employees

Note: Jan ‘11 – May ‘13 (Northeast Region); Promoted to Group Director in May 2013 (East Region)

COCA-COLA REFRESHMENTS, THE COCA-COLA COMPANY Atlanta, GA

Commercialization Manager – East Business Unit (Jan 2009 – Dec 2010)

Managed and rolled out strategic channel projects to the sales team that delivered 5% in Profit improvement (Immediate consumption strategy, Space to Sales analysis)

Collaborated on merchandising and POS materials that delivered optimized results

Provided key analysis and recommendations on innovation launch performances (flavor expansion, volume projections, penetration targets, merchandising standards)

Designed and commercialized field sales toolkits to help sell in the company’s top strategic priorities (Sell sheets, Calculators, Selling Stories)

Collaborated with Product Commercialization and Category Management to create Channel Insight Strategies across Home Market and On-Premise

COCA-COLA REFRESHMENTS, THE COCA-COLA COMPANY Atlanta, GA

Category Management Planning Manager – Southeast Region (Sept 2007 – Dec 2008)

Senior Category manager responsible for 3 Kroger Banners

Utilized dunnhumby to provide Shopper/ Category insights to drive increased beverage sales and market share

Reviewed Nielsen data to analyze market share and external landscape to determine competitive performance

Monthly customer call interaction with beverage buyers (presented category reviews, sales analysis)

Direct people management responsibility of 2 analyst-level employees

COCA-COLA ENTERPRISES, THE COCA-COLA COMPANY Niles, IL

Category Analyst / Manager – Midwest Business Unit (Oct 2005 – Aug 2007)

Provided category business reviews to the market unit field sales teams

Category manager for several supermarket chains in the Chicago, Indiana and Wisconsin markets (Jewel, Schnucks, Piggly Wiggly, Roundys)

Promoted from Analyst to Manager in 2006

Previous Experience: 2 Years in Category Management with Dean Foods & Pepsi Americas (2003-2005)

EDUCATION

Masters of Business Administration – General Business Kennesaw State University (2010)

Bachelor of Business Administration – Finance DePaul University (2003)

TOOLS & SKILLS

Core Competencies: Analysis, Communication, People Development, Creating Customer Value

Expert Microsoft Skills (Excel, Power Point, Word and Outlook)

Strong Knowledge in Nielsen Tools (Nitro, Household Panel, Answers) and other Shopper Insight tools (Spectra and dunhumby, Space Tool – JDA)

AFFILATIONS

Board Member and Committee Co-Chair of Coca-Cola’s “Women’s LINC Business Resource Group” (Served on the Northeast Chapter, NY in the Strategic Events Committee) 2012-2013

Board Member and Committee Co-Chair of Coca-Cola’s “Asian Business Resource Group” (Atlanta Head Chapter, GA in the Professional Development Committee) 2014-2015

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