Deborah L. Rummage

*** ***** ********* ***. ********, IL 60126 630-***-****

acsdgo@r.postjobfree.com

CAREER SUMMARY

Management professional with over 15 years experience in developing strategic initiatives, analysis of financial statements, customer optimization, forecasting, budget management, cost reduction and problem solving. Experienced in risk assessment, brand analysis financial modeling and ad hoc reporting. Developed reporting and tracking methods to promote appropriate business decision making processes and ensure alignment to corporate strategies and goals.

PROFESSIONAL EXPERIENCE

O’Hare Truck Services, Downers Grove, IL 2013 – Present

VP Finance

Reporting to President and CEO of small family owned business managing all aspects of the company’s finances as well as certain HR & IT functions.

Implemented new digital dispatch software and hardware involving Dispatch, Drivers, Accounting and HR functions. Provided training to users and worked with vendor to troubleshoot implementation issues. As a result, automated billing for over 50% of revenue stream which reduced accounting workload and contributed to reduction of staff.

Develop business model for long and short term strategic planning, IT and Finance roadmaps, and succession planning.

Renegotiated contracts with major vendors including AT&T, Blue Cross Blue Shield; resulted in annual savings of $50k

Led IL State Sales Tax audit which resulted in minimal findinhgs.

Developed tool for use in application of A/R which reduced paperwork and saved time for largest customer payments.

Managing all intercompany and accounting transactions for the five entities owned by the family.

Working closely with external tax accountant to provide accurate and timely records and documentation for appropriate tax filings of all entities.

ULTA Beauty, Bolingbrook, IL 2009 – 2013

Integrated Marketing Manager (2011 – 2013)

Reported to Marketing Director managing partnership with Conde Nast, analyzing results of Allure and Glamour magazine subscription sales, ideation and execution of numerous in-store, online, print & digital marketing tactics involving multiple Conde Nast titles.

Collaborated with ULTA and Conde Nast - New York publishing team and internal business partners to develop an additional issue of Allure magazine completely funded by the sales of advertising pages to 80 ULTA vendors.

Developed and implemented model to plan media placement based on performance of subscription sales. Communicated results to Merchandising Teams/Finance to help ensure better traffic and sales/gross margin forecasts.

Analyzed and reported financial and other statistical results of all marketing tactics. Created, modeled, implemented and tracked various test offers throughout 500 store chain. Assessed and reported results of tactics to Executive Team.

Developed forecast model for coupon redemption including transaction count, sales, gross margin & loyalty member acquisition. Coordinated and integrated into overall company sales forecast and planning procedure.

Created and oversaw project plan for each major initiative. Ensured smooth integration with appropriate departments including Merchandising, IT, Store Operations, e-Commerce, and Loyalty.

Manager FP&A – Marketing (2009 – 2011)

Reported to Finance Director with dotted line responsibility to Chief Marketing Officer, analyzing results of Retail Marketing tactics to ensure execution and alignment of strategic initiatives, communication of profitability metrics through scorecards & dashboards, budgeting and forecasting, development of financial models and KPIs to ensure profitability and alignment with company strategies.

Developed KPIs and scorecard for marketing tactics including new store openings in conjunction with appropriate business partners. Created metrics for individual events that incorporated influencing factors such as geographical markets, weather, advertising testing, etc. Worked closely with Chief Marketing Officer to create appropriate goals to help ensure success.

Created business process with Marketing partners for monthly planning and review of budget/forecast. Ensured alignment on strategic initiatives, costs and results of initiatives.

Lead Finance partner in development of new Loyalty Platform system. Assisted in development of ROI models and identified key metrics. Collaborated closely with lead partners from Loyalty, Accounting, IT, Legal, Customer Service, Merchandising, Store Operations, etc.

Initiated loyalty membership drive in conjunction with quarterly “Friends & Family” event that drove an incremental $1MM in sales and an additional 3% loyalty membership sign-up.

Elkay Manufacturing Company, Oak Brook, IL 2006 – 2009

Business Unit FP&A Manager (2008 – 2009)

Reported to VP of Finance with dotted line responsibility to VP/GM Residential Trade Business Unit, analyzing results to ensure execution and alignment of strategic initiatives, communication of global productivity metrics through scoreboards & dashboards, budgeting and forecasting, development of financial models to evaluate profitability. Supervised staff of one supervisor and two analysts.

Finance Lead on sku rationalization project involving Engineering, Operations and Marketing that identified $2M in savings.

Collaborated with Marketing, Engineering and Operations to develop a model used to evaluate Revenue, Gross Profit, ROI, Cash Flow and ROCE of new products and to ensure strategic alignment with Business Unit. Increased product line revenue by 5% with over 40% operating income.

Responsible for leading the financial development and control of major capital projects within the Residential Trade Business Unit.

Created and implemented costing model for Marketing to evaluate specific job quotes and a variety of “what if” scenarios involving product costs and sales programs.

Business Unit Lead on development of dashboard metrics integrating current BI software.

Finance Lead on integration of time-driven costing solution with Elkay quoting system used to accurately measure profitability of job quotes utilizing the most current costs.

FP&A Manager (2006 – 2008)

Reported to Director of Finance, analyzing customer profitability through evaluation of sales programs, product mix and cost reduction initiatives working directly with Sales, Marketing, Supply Chain and Operations at all levels.

Represented Finance in cross-functional team in the implementation of a customized Time-Driven Costing solution resulting in savings the first full year of over $1M.

Finance Lead on project to accurately reflect and track $3M of display costs in over 1,500 showrooms nationwide.

Developed system for budgeting, forecasting and reporting on $40M of sales programs including rebates, co-op, sales discounts, display and other customer specific programs.

Collaborated with Retail Marketing group in line reviews. Analyzed various program and planogram profitability providing detailed analysis at the sku level.

Wilson Sporting Goods, Chicago, IL 1991 - 2006

Sales Planning Manager (1997-2006)

Reported to the Director of Sales, managing strategic initiatives, sales and gross profit analysis, budgeting and forecasting, national account analysis and accruals of $12M annually.

Developed detailed forecasting model to analyze and track product and customer profitability and ensure proper inventory planning.

Responded to ad hoc requests that reported on alignment of profitability and strategy, brand optimization, product rationalization, and operating expenses.

Analyzed National Accounts’ rebate and co-op programs of $1.5M across six product lines to verify compliance and accuracy with vendor agreements/programs.

Developed trade channel sales reports that pivoted account volume, number of stores, type of account, product lines and profitability to analyze specific trade channel trends and identify future sales opportunities.

Collaborated with Marketing, Promotions, Sales and Finance on multiple promotional programs and implemented a tracking system to evaluate program ROI.

Controller (1995-1997)

Accounting Manager (1993 - 1995)

Accounting Sr. Supervisor (1991 - 1993)

AM International, Chicago, IL 1990 - 1991

Deloitte Touche, Chicago, IL 1986 - 1990

EDUCATION/CERTIFICATION

B.S. Accounting, University of Kentucky, 1986

CPA, State of Illinois

TECHNOLOGY

SAP, BEx, Excel, Power Point, Word, Access, Hyperion, Oracle PeopleSoft, AS400 and Dispatch Anywhere

Contact this candidate