Marketing Customer Service

JOHN M. INADA

*** **** ******, **** #* St. Helena, CA 94574 310-***-**** *****.****@*****.***

Experienced Marketing Leader

A highly regarded, passionate, well-qualified, dedicated, and results-oriented professional credited with combining beyond-the-box marketing expertise to deliver bleeding-edge traditional/digital media campaigns and strategies. Advanced ability to exponentially grow market presence, brand awareness, and exposure. Successful marketer of multiple consumer products distributed by major retail chains, independent retailers, and ecommerce sites. Bilingual: English/Japanese.

Areas of Expertise

PR and Marketing

Product Line Expansions

Industry Networking

Globalization Strategies

Competitive Intelligence

Business Development/Expansion

Distribution

Budget Management

Brand Management

Professional Experience

INDIEX, St. Helena, CA 2013 July – Present

Head of Marketing and Business Development

Serve as a consultant for western and Asian indie game developers/publishers creating content for iOS, Android, PC, and PlayStation platforms. Assist with expanding product lines outside home territories by implementing globalization strategies/solutions. Specialize in distribution, PR/marketing, localization, QA testing, and customer service. Publish indie-style games throughout China and Japan.

Consulted for a life-style application and digital magazine company to help them expand their business on iOS and Android in the healthcare sector.

SQUARE ENIX, El Segundo, CA 2010 November – 2013 April

Director of Marketing

Managed marketing budgets ranging from $50K~$15M. Set the marketing direction for this 3900+ employee company with annual net sales of more than $1.5B. Assembled, developed, and managed a high-performing marketing team; managed cross-functional teams that included product marketing, creative services, events, channels, PR, sales, operations, finance, and legal. Created and implemented a brand strategy; executed campaigns for physical/digital products sold through traditional retail stores and in digital spaces. Directed traditional/digital marketing campaigns that incorporated TV, print, out-of-home, Internet ads, and search campaigns, social media, viral video, and product website components. Oversaw a PR strategy to manage internal/external PR teams. Provided full marketing support for channel marketing and sales grouping by producing POP assets, presentation materials, and digital assets. Planned and executed promotions and events.

Managed the vendor/agency selection process and relationships; spearheaded global and national licensing deals with Disney among others. Negotiated multi-million dollar strategic marketing partnership deals with platform providers including Nintendo, Sony, and Microsoft.

Researched/analyzed quantitative, focus group, and TRST data.

TECMO, INC, Torrance, CA 1999 August – 2009 December

Marketing Manager, Director of Marketing, VP of Marketing, and Senior VP/GM

Returned the business to profitability by successfully re-launching global franchises and turning them into sellers again; established and led global marketing strategies for N.A., EU, and Japan. Built mobile and established e-commerce businesses; rebuilt the sales and marketing teams from scratch. Implemented low-cost but highly innovative marketing/PR campaigns. Directed all marketing activities including TV, print, radio, and out-of-home. Designed/built corporate and product websites. Used extensive knowledge to support all channel marketing and sales activities; led business development for domestic/international projects. Managed the vendor/agency selection process and relationships. Directed all tradeshow exhibits and events targeting consumers, media, and retailers.

Producer for six games.

Finalized licensing deals with DreamWorks/Constantin Film. Negotiated strategic marketing partnerships with platform providers; secured $30M+ in funding from Sony/Microsoft/Nintendo. Managed vendor/agency selection processes.

Researched and analyzed sales/marketing data. Oversaw operations/marketing budgets of $20K~$25M.

Additional experience as FOUNDER/ENTREPRENEUR for Dream29 Inc., and Account Executive/Account Director at Asatsu/BBDO.

Education & Training

Bachelor of Business Administration, Marketing emphasis, Loma Linda University, Riverside, CA Graduated: 1991 June

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