Sales Manager
Resume:
Acumen for developing solutions using full complement of the marketing and promotional mix, inclusive of PR, sales promotion, events, and advertising. Possess self–initiative, attention to detail, cost–effective focus, and standard of excellence. 6235 Citracado Circle
Carlsbad, California 92009
**********@*****.***
PROFESSIONAL PROFILE
Senior Marketing Executive with brand management, marketing communications, team building and retail/media sales experience working for some of the world’s leading brands and companies. Accomplishments achieved by focusing on a strategic and collaborative approach, understanding consumer hot buttons, and crafting results driven brand-relevant touch points that engage and deepen relationships with consumers. Track record of success operating within fast paced and diverse environments in the automotive, sports, entertainment and technology industries. Ability to think creatively in developing marketing and promotional solutions for numerous clients.
• Marketing Communications/Brand Management: Extensive experience in crafting and executing innovative and efficient multi-media and promotional marketing plans to position and leverage brands for targeted and measurable growth.
• Change Management: Accomplished change agent that fosters buy-in across the organization to impact performance and transform marketing activities.
• Business Development: Pioneered new offerings and strategic alliance programs that led to new revenue streams and efficient win/win marketing partnerships.
CAREER NARRATIVE & SELECTED HIGHLIGHTS
Independent Consultant; 11/09 to Present
Provide event marketing and trade show strategies to clients.
• Managed overall Press Events and National Dealer Meetings Programs for Hyundai Motor America at Innocean Worldwide.
• Successfully managed Hyundai show space and dealer promotions at the SEMA automotive aftermarket parts show in Las Vegas.
• Developed event marketing plans for Suzuki during transition from Immersa to new marketing vendor.
• Responsible for managing implementation and development of ROI results for brand awareness at the various auto shows across the U.S.
IMMERSA MARKETING, Long Beach, California; 05/08 to 11/09 Full –service, strategy and ROI–focused marketing agency specializing in event marketing. Corporate tagline: Immersa Marketing creates unique event experiences bringing brands to life. $45 million in annual sales with 80 employees. Account Director, Suzuki Auto Show Program Account Charged with development of event services, budgets, and management of program direction. Four direct reports. Responsible for the development of budgets and event services scope, ensuring clear program direction with third party vendors, account team and client.
• Directed activities for over 50 auto shows and special events for American Suzuki Motor Corporation across the United States.
• Key player in opening Los Angeles satellite office that brought in $31 million in sales within first year.
• Successfully managed account relationship with agency, Suzuki auto show and exhibits manager and marketing team, generating sales of $13+ million.
• Co–created winning and engaging special events, guerilla marketing initiatives, and concept car reveals.
• Integral contributor to new business team, conducting research, developing RFP packages for a variety of new business opportunities (Asics, Volkswagen, Audi, Microsoft, Competitor Group). EWI WORLDWIDE, Foothill Ranch, California; 03/06 to 05/08 Global, live communications company with locations in 60 countries. Focused on creating a vital community between client brand and client customers. 250 Employees.
Senior Account Executive, Suzuki Auto Show Program Account Responsible for development of budgets and event services scope, and ensuring clear program direction for American Suzuki Motor Corporation. Managed four team members: Account Executive, Account Manager, Production Manager, and Event Services Specialist.
• Generated $11+ million in annual sales by developing creative brand strategies and efficiently delivering overall program management. Liaison between corporate and client. Karl Fensch 949–769–0617 Page 2
• Directed >100 auto shows across the US. Collaborated and built excellent working relationships with internal and external cross–functional teams, including PR, advertising, and Suzuki marketing group. GEORGE P. JOHNSON COMPANY, Torrance, California; 06/00 to 03/06 Consistently ranked one of Advertising Age’s “Top 25 Marketing Agencies”, with 25 offices worldwide and 1,000 employees. Premier agency specializing in differentiating clients from competition and positively impacting client’s bottom line. Sr. Account Executive, Lexus Auto Show Program Account Primary client account manager for the Lexus Auto Show Program.
• Managed production of 12 major auto show display kits, creating greater presence at shows.
• Directed internal team throughout production process, ensuring that clients overall marketing, budgeting, service objectives and expectations were met or exceeded.
• Co–managed entire process for five National Dealer Meetings providing Lexus headquarters necessary communication with dealers, to inform, inspire, and increase sales.
• Proactively directed / facilitated 80 auto shows per year across the US, generating in excess of $16 million in sales annually.
CARLSON MARKETING GROUP, Troy, Michigan; 06/98 to 06/00 Known as “The Relationship Building Company”. Designs and delivers sales and marketing programs to drive measurable results for global Fortune 1000 clients, increasing ROI. Account Executive, DaimlerChrysler Parts and Service Training Program Client liaison for creative development, strategy and overall program management. Manager for development and production of training programs and materials for the Warranty Administration, Parts and Service accounts.
• Increased sales by $1 million within first 12 months by developing outstanding training programs for US Dealerships for DaimlerChrysler customer base throughout the United States.
• Successfully developed and maintained timelines and budgets to completion.
• Effectively managed major Warranty & Parts and Service Field Meeting with over 900 participants at Opryland Hotel, in Nashville. Received praise for efficiency and organization of event. ROSS ROY COMMUNICATIONS, Bloomfield Hills, Michigan; 03/96 to 06/98 Leading national advertising and marketing agency with revenues of $400 million and over 2,800 employees. Major account: was DaimlerChrysler Corporation. BBDO Worldwide consolidated strategic planning and research groups at BBDO Detroit and Ross Roy Communications in 1998.
Account Executive, International Sales (03/97 to 06/98) Responsible for managing Chrysler Mopar Accessory marketing brochures and Dealer Guides for Mexico Region and production information materials for Asia.
• Instrumental in the successful production of over 25 Product Information guides for the DaimlerChrysler Dealers of the Asia Pacific Region, increasing regional sales 12%.
• Significant participant in organizing Glenn Fortinberry Leukemia Foundation annual Charity event (1997 and 1998) sponsored by Ross Roy. Assisted with selecting guest speakers, MCs and event planning. Event raised hundreds of thousands of dollars and generated excellent public relations for the agency. Traffic Coordinator, Chrysler Mopar Accessories Account (03/96 to 03/97) Responsibilities included ensuring marketing materials met legal, graphic, and print requirements.
• Ensured marketing requirements were met including creative changes, outside legal approval, external print production, and launch scheduling.
• Achieved program success in the production of over 35 Mopar Accessories Catalogs for brand line, while keeping up with changing client direction.
BJ NOYES PRODUCTIONS, Southfield, Michigan; 05/94 to 03/96 Event Service Manager
Managed publicity, acquired coaches, referees, and volunteers for "Hoop–It–Up", a three–on–three basketball tournament, held at The Palace of Auburn Hills.
• Co–Managed all aspects of production for “The Caddy Awards”, a Detroit Advertising awards show. EDUCATION
MICHIGAN STATE UNIVERSITY, East Lansing, Michigan: Bachelor of Arts Degree, Advertising; 1995
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