Social Media Project Management

MEGAN SOUZA

*** ***** **** ***

West Orange, NJ *7052

(508) 730 - 8116

*****.*******@*****.***

EDUCATION Bachelor of Science in Communications May 2014 Salem State University, Salem, MA

Major: Public Relations Minor: Marketing

TD Ameritrade, Corporate Communications Associate

Jersey City, NJ September 2014 - Present

External Communications:

• Track ROI and measure success of communication strategy through quarterly metric analysis

• Write press releases for key company initiatives, events and campaigns; handle outreach to key media

• Conduct daily company news and stock analysis for C-suite executives and Board of Directors

• Manage twice-daily news report, researching TDA, competitor and industry trends throughout the day

• Research, develop and publish content for the company brand journal Fresh Accounts

• Create social media strategies and content for TDA executives, extending PR’s reach into social media

• Build media briefing documents for company spokespeople ahead of media interviews/appearances

• Maintain/update media lists and content calendars for key financial news outlets and trade publications

• Executed strategic, proactive media relations efforts surrounding key financial research surveys Internal / Employee Communications:

• Developed the first-ever all employee event calendar allowing all offices and branches a seamless, efficient solution for collaboration while providing transparency across company-wide sponsored events

• Assist Human Resource team on various in-house photo shoots, informative HR videos and content

• Manage content and distribution of internal communications for various events including town halls

• Originate story ideas, research, write and publish content for company intranet

• Strategize, organize and coordinate logistics for company-sponsored philanthropic events and non- profit causes including United Way, American Red Cross, Habitat for Humanity and Special Olympics

• Act as liaison with key internal partners and content experts to support business communication needs

• Support the development and maintenance of internal websites and new communication tools Image Unlimited Communications, Spring Internship 2014 Boston, MA

• Compiled and documented media publications, impressions and values

• Drafted press releases and media pitches to expand client publication exposure

• Actively managed client’s websites, social media and weekly newsletters

• Supported weekly team meetings to manage current client agendas and strategies

• Developed media kits and background documents to facilitate upcoming client events Lynn Museum and Historical Society, Spring Internship 2014 Lynn, MA

• Built awareness of museum and subsequent rental opportunities through social media campaign

• Designed/implemented a new marketing strategy geared towards cultural outreach and diversification

• Updated and enhanced social media platforms, online photo gallery, and rental brochures

• Established a comprehensive database of targeted businesses and community organizations

• Contributed to the performance growth of all social media platforms EXPERIENCE

SKILLS Project Management; Leadership; Client and Media Relations; Event Planning and Coordination; Public Speaking; Vocus/Cision; Proficient in Microsoft Word, Excel, Outlook and PowerPoint; Social Media: Facebook, Twitter, Instagram, Hootsuite, Shoutlet; Sharepoint; IBM Connect; Contently; Constant Contact; WordPress; Macintosh and PC

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